WBAM-FM

Circa 1960, the 98.9 frequency was home to easy listening-formatted WFMI.

WBAM was also known as "Oldies 98"; and then "Star 98.9", a Top 40 formatted station, in the late-1990s and early-2000s.

In April 2004 John Garrett announced on air, "he wanted to play an Alan Jackson record instead". That's when Bama Country was born. WBAM-FM has held on to its heritage call letters while returning to its roots as a country music formatted radio station. The station is still imaged on-air (although not exclusively) as "The Big BAM in Montgomery".

During the first three years as "Bama Country" the station put on a series of concerts known as "The Bama Country Birthday Bash" with many of today's top country music artists.

Since 2004, WBAM has broadcast a mainstream country format. The majority of the music played on WBAM tends to be newer and from more recent artists. Core artists include: Keith Urban, Brad Paisley, Toby Keith, Taylor Swift, Carrie Underwood, Lady Antebellum, Rascal Flatts, Jason Aldean, and more. Legendary artists and songs are reserved for a weekly show titled: Legends Saturday Night which is hosted by JR "Bubba" Cullpepper.

WBAM also features news and weather updates from CBS 8 WAKA, national news updates from Fox News Radio, and traffic from Montgomery Skywatch Traffic.

File:Bubba-cj-john-rodeo.jpg

Notable local programming on WBAM includes: John Garrett, Dr. Sam Faulk, and JR "Bubba" Culpepper. Other programs include: Legends Saturday Night, American Country Countdown with Kix Brooks, Bob Kingsley's Country Top 40 and Rise up Country. WBAM-FM is also a Fox News Radio affiliate.

File:WBAM FM Transmitter.jpg

For several years the WBAM-FM transmitter broadcast from the {{convert|1100|ft|m|adj=on}} Montgomery Tower Partnership behind the Eastdale Mall in Montgomery, Alabama. The antenna is a shared panel which still broadcasts several other local FM radio stations.

File:WBAM Broadcast Tower.jpg

In the late 1990s Cox Communications wanted to move a station into the Birmingham, Alabama radio market.{{Cite web |url=http://transition.fcc.gov/ftp/Bureaus/Mass_Media/Databases/documents_collection/da97-332.pdf |title=Archived copy |access-date=2011-06-09 |archive-url=https://web.archive.org/web/20110721135748/http://transition.fcc.gov/ftp/Bureaus/Mass_Media/Databases/documents_collection/da97-332.pdf |archive-date=2011-07-21 |url-status=dead }} In order to meet Minimum Distance Separation Requirements[http://transition.fcc.gov/mb/audio/spacing/index.html FCC Document] set by the Federal Communications Commission (FCC), WBAM-FM had to first be re-located. The re-location was funded by Cox Communications and the new {{convert|1049|ft|m|adj=on}} tower is located a few miles from the WSFA-TV tower in Grady, Alabama.

WBAM-FM broadcasts with a transmitter power output of 30.26 kW using a Continental Electronics transmitter into an 8-Bay Shively Labs Super-High-Power 6814 non-directional antenna.

File:Wbam-fm-coverage.png

Because WBAM's antenna is nearly {{convert|1400|ft|m|adj=on}} above sea level, it blankets Central and Southeast Alabama. WBAM can be heard in the Columbus, Georgia-Auburn, Alabama Combined Statistical Area, Alexander City Micropolitan Statistical Area, Dothan, Alabama metropolitan area and parts of the Florida Panhandle. WBAM is often received by many DXing enthusiasts, some as far away as Toms River, New Jersey.

In March 2004, Deep South Broadcasting Co. (Bob Brennen, owner) reached an agreement to sell this station to Bluewater Broadcasting Company, LLC.{{cite news |work=Broadcasting & Cable |title=Changing Hands - 2004-03-07 |url=http://www.broadcastingcable.com/article/152561-Changing_Hands.php |date=March 7, 2004}} The sale was part of a multi-company four-station deal valued at a reported $15.3 million. The deal was approved by the FCC on April 21, 2004, and the transaction was consummated on June 21, 2004.{{cite web |publisher=FCC Media Bureau |title=Application Search Details (BAL-20040302ABH) |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=987512 |date=June 21, 2004}} At the time of the sale, WBAM-FM was broadcasting a Top 40 format.

Paul Simpkins, an original WBAM on-air personality from the time of the station's launch in 1953 until the sale in 1984, received a number of honors during his more than three decades with the station.{{cite web|publisher=Country Radio Broadcasters |work=Country Music DJ and Radio Hall of Fame |url=http://www.crb.org/hof/hofinductees/1998/paulsimpkins.shtml |title=Paul Simpkins |access-date=January 14, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20080607015251/http://www.crb.org/hof/hofinductees/1998/paulsimpkins.shtml |archive-date=June 7, 2008 }} These include being named Sterling Magazine Personality of the Month and TV Radio Mirror Personality of the Month in 1967, 1968 and 1972. Simpkins was inducted into the Country Music DJ Hall of Fame in 1998.

Cyril Brennan, the general manager and program director of WBAM, was named the 1976 "Program Director of the Year for Country Music" by Billboard magazine's International Radio Programming Forum.{{cite news |work=Broadcast Engineering: The Technical Journal of the Broadcast-Communications Industry |title=News and notes |volume=19 |publisher=Intertec Publishing Corp. |year=1977 |page=77}}

WBAM is name-checked with "This is country country on WBAM coming to you live, neighbor" in the poem "Pickup" by American poet Paul Allen.{{cite book |title=American Crawl: Poems |publisher=University of North Texas Press |year=1997 |isbn=1-57441-027-X |first=Paul |last=Allen |chapter=Pickup |chapter-url=https://books.google.com/books?id=oj5ekIVi7YsC&dq=WBAM+Montgomery&pg=PA66 |access-date=January 14, 2009}}

Alabama author Paul Hemphill included references to WBAM in his 1979 novel Long Gone as the preferred radio station of the protagonist, Jamie Weeks.{{cite book |title=Long Gone: A Novel |url=https://archive.org/details/longgonenovel00hemp |url-access=registration |first=Paul |last=Hemphill |publisher=Viking Press |year=1979 |page=[https://archive.org/details/longgonenovel00hemp/page/26 26] |isbn=9780670437887 |quote=Jamie turned the dial of his portable radio to WBAM in Montgomery, with its endless wailing of Fats Domino and Elvis Presley, and the Platters, in an attempt to drown out the noise.}} In 1987, Long Gone was made into a movie starring Dermot Mulroney by HBO Films.

The call letters WBAM were previously assigned to an FM station in New York City. That station's call letters were changed to WOR-FM June 13, 1948.{{cite news|title=WBAM Now WOR-FM|url=http://www.americanradiohistory.com/Archive-BC/BC-1948/1948-06-14-BC.pdf|access-date=18 December 2014|agency=Broadcasting|date=June 14, 1948}}

{{reflist}}

• [http://bamacountry.com WBAM official website]
• [https://maps.google.com/?q=http://transition.fcc.gov/fcc-bin/contourplot.kml?gmap=2%26appid=604696%26call=WBAM-FM%26freq=98.9%26contour=60%26city=MONTGOMERY%26state=AL WBAM coverage map]
• {{FCC-LMS-Facility|16379|WBAM-FM}}
• {{FMARB|WBAM}}
• [http://bluewaterbroadcasting.com Bluewater Broadcasting Company, LLC]

{{Clear}}

{{Montgomery radio}}

{{Country Radio Stations in Alabama}}

BAM

Category:Radio stations established in 1978

Category:Country radio stations in the United States

Category:Montgomery County, Alabama

Category:1978 establishments in Alabama