WBLX-FM
{{short description|Radio station in Mobile, Alabama}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WBLX-FM
| logo = WBLX.png
| logo_size = 230px
| city = Mobile, Alabama
| area = Lower Alabama/Florida Panhandle
| branding = 93BLX
| frequency = 92.9 MHz {{HD Radio}}
| airdate = {{start date and age|1973|10|1}}
| format = Urban contemporary
| erp = 100,000 watts
| haat = {{convert|520.5|m|ft|sp=us}}
| class = C
| facility_id = 2540
| licensing_authority = FCC
| coordinates = {{coord|30|36|45|N|87|38|43|W}}
| callsign_meaning = A play on "Blacks", its target audience; see KBLX
| former_callsigns = WBLX (1973–1988)
| affiliations = Premiere Networks
| owner = Cumulus Media
| licensee = Cumulus Licensing LLC
| sister_stations = WABD, WDLT-FM, WGOK, WXQW
| webcast = {{listen live|https://player.listenlive.co/24791}}
| website = [https://www.thebigstation93blx.com thebigstation93blx.com]
}}
WBLX-FM (92.9 MHz, "93BLX") is an American urban contemporary music-formatted radio station that serves Mobile, Lower Alabama, and Pensacola, Florida. The station has served the Gulf Coast for more than 50 years. Owned by Cumulus Media, its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is near Robertsdale, Alabama.
The station was assigned the WBLX-FM call letters by the Federal Communications Commission on July 4, 1988.{{cite web |title=Call Sign History |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=2540&Callsign=WBLX-FM |work=FCC Media Bureau CDBS Public Access Database}} In 2006, WBLX began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.
History
WBLX began in October 1973 as FM counterpart to gospel station WMOO (1550 AM). As WBLX, with the CHUrban format and then as an Urban Contemporary format, has been one of the market's leading stations with the same calls and format for 45 years. In 1998, Cumulus acquired competitor WDLT-FM, and skewed it to being an Urban Adult Contemporary. This has allowed WBLX to skew its programming towards a younger audience as a Mainstream Urban. For many years, WBLX also carried "The Beat of the Bay 93BLX!" and "93BLX Jamz!" brandnames, however in 2000 they changed their current slogan to "The Big Station 93BLX".
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX-FM.{{cite news|work=EE Times |title=Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting |date=2006-04-24 |url=http://www.eetimes.com/press_releases/prnewswire/showPressRelease.jhtml?articleID=X464659 |first=Mary Beth |last=Harnett |url-status= }}{{dead link|date=September 2023}}
WBLX is one of the most powerful radio stations in the Gulf region. It can be heard from New Orleans, Montgomery, AL, South Georgia, Panama City, Fl, and 100 miles out in the Gulf of Mexico.
References
{{Reflist}}
External links
- [http://www.thebigstation93blx.com/ WBLX official website]
- {{FM station data|2540|WBLX-FM}}
{{Mobile Radio}}
{{Pensacola Radio}}
{{Urban Radio Stations in Alabama}}
{{Cumulus Media}}
Category:Urban contemporary radio stations in the United States
Category:Radio stations established in 1973