WBOC-FM

{{Use mdy dates|date=July 2023}}

{{for|the former WBOC-FM at 104.7|WQHQ}}

{{Infobox radio station

| name = WBOC-FM

| logo = WBOCFMLogo.png

| logo_size = 200px

| city = Princess Anne, Maryland

| country = US

| area = Delmarva

| branding = 102.5 WBOC

| frequency = 102.5 MHz

| airdate = {{start date and age|1976|12|24}} (as WOLC){{cite book|title=Broadcasting & Cable Yearbook 1999|year=1999|page=D-206|url=http://www.americanradiohistory.com/Archive-BC-YB/1999/D-Radio-AL-NE-BC-YB-1999..pdf|accessdate=August 20, 2015}}

| format = Top 40 (CHR)

| erp = 50,000 watts

| haat = {{convert|152|meters}}

| class = B

| facility_id = 39894

| licensing_authority = FCC

| coordinates = {{coord|38|06|43|N|75|39|14|W|type:landmark_scale:2000|name=WBOC-FM}}

| callsign_meaning = We're Between the Ocean and the Chesapeake

| former_callsigns = WOLC (1976–2015)

| owner = Draper Holdings Business Trust

| licensee = WBOC, Inc.

| sister_stations = TV: WBOC-TV, WBOC-LD, WRDE-LD, WSJZ-LD, WRUE-LD
Radio: WCEM-FM, WTDK, WCEM, WAAI, WRDE-FM

| webcast = [https://www.wboc1025.com/player/ Listen Live]

| website = [http://wboc1025.com wboc1025.com]

}}

WBOC-FM (102.5 MHz) is a radio station that broadcasts a Top 40/CHR format. Licensed to Princess Anne, Maryland, United States, the station is owned by the Draper Holdings Business Trust, as part of a cluster with CBS/Fox affiliate WBOC-TV (channel 16), NBC affiliate WRDE-LD (channel 31), Telemundo affiliate WBOC-LD (channel 42), and sister radio stations WCEM-FM, WTDK, WCEM, WAAI and WRDE-FM.

History

The station went on the air December 24, 1976, as WOLC, a religious station owned by Maranatha, Inc. (not to be confused with the unrelated Maranatha Broadcasting Company, the owners of WFMZ-TV in Allentown, Pennsylvania). In August 2015, Maranatha agreed to sell WOLC to Draper Holdings Business Trust, owner of WBOC-TV, and took the station off the air on August 18.{{cite news|last1=Rush|first1=Don|title=Last Broadcast Day for Joy! Radio|url=http://delmarvapublicradio.net/post/last-broadcast-day-joy-radio|accessdate=August 20, 2015|work=Delmarva Public Radio|date=August 18, 2015}} Draper moved WOLC's studios from Princess Anne to the Salisbury studios of WBOC-TV, using the space formerly occupied by the former WBOC radio (now WTGM and WQHQ); it also announced that the station would introduce a format that, while not yet chosen, would include news, weather, and sports content from WBOC-TV.{{cite news|last1=Northam|first1=Mitchell|title=WBOC makes radio waves with purchase of WOLC 102.5 FM|url=http://www.delmarvanow.com/story/money/2015/08/13/wboc-radio-purchase/31643033/|accessdate=August 20, 2015|work=DelmarvaNow|date=August 13, 2015}} Draper also filed to change the station's call letters to WBOC-FM.{{cite web|title=Media Bureau Call Sign Actions|url=http://transition.fcc.gov/Daily_Releases/Daily_Business/2015/db0916/DOC-335310A1.pdf|publisher=Federal Communications Commission|accessdate=September 16, 2015|date=September 16, 2015}}

The sale was completed on November 10, 2015, at a purchase price of $650,000;{{cite web|title=Consummation Notice|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1699420&Service=FM&Form_id=905&Facility_id=39894|website=CDBS Public Access|publisher=Federal Communications Commission|accessdate=November 15, 2015|date=November 10, 2015}} the change to WBOC-FM took effect at that time.{{cite web|title=Call Sign History|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=39894&Callsign=WBOC-FM|website=CDBS Public Access|publisher=Federal Communications Commission|accessdate=November 15, 2015}} The station returned to the air on November 20,{{cite web|title=Resumption of Operations|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1700806&Form_id=910&Facility_id=39894|website=CDBS Public Access|publisher=Federal Communications Commission|accessdate=November 24, 2015|date=November 20, 2015}} and aired Christmas music without commercials through the holiday season.{{cite news|last1=Venta|first1=Lance|title=WBOC-FM Salisbury Launches With Christmas Music|url=https://radioinsight.com/blog/headlines/95338/wboc-fm-launches-with-christmas-music/|accessdate=November 24, 2015|work=RadioInsight|date=November 24, 2015}} WBOC-FM launched its eventual adult contemporary format on December 31, 2015.{{cite news|last1=Venta|first1=Lance|title=WBOC-FM Salisbury Flips To AC|url=https://radioinsight.com/blog/headlines/95723/wboc-fm-flips-to-ac/|accessdate=December 31, 2015|work=RadioInsight|date=December 31, 2015}}

WBOC-FM started leaning towards Top 40/CHR in March 2022 and rebranded as "Delmarva's Hit Music Station" to fill a CHR hole in the market when WOCQ flipped to country that month. Although WKZP also airs a similar format in Salisbury, the transmitter reach is not as wide as WOCQ.

References

{{Reflist}}