WDAQ#HD Radio

In 1953, the station first signed on as WLAD-FM.[https://worldradiohistory.com/Archive-BC-YB/1955/All-Radio-1955-BC-YB.pdf Information] from Broadcasting Yearbook 1955 page 99 Then, as now, it was owned by Berkshire Broadcasting with studios at the time located at 307 Main Street. WLAD-FM was one of the first Class A FM stations in the United States, designed to have only a regional signal. It was also the first FM station to sign on in the Danbury area, four years prior to the start of 95.1 WINE-FM (now WRKI).

Originally, WLAD-FM was part of the Rural Radio Network as one of two Connecticut affiliates of the New York-based chain. Several years later, WLAD-FM evolved into an extension of its then daytime-only sister station, WLAD 800 AM. When the AM facility had to go off the air at sunset, WLAD-FM continued its programming into the evening.

In the mid-1960s, the Federal Communications Commission began encouraging AM-FM combos to end full time simulcasting. WLAD-FM upgraded to an FM stereo signal and flipped to a beautiful music format, which was automated in 1975. WLAD-FM played quarter hour sweeps of mostly instrumental cover versions of popular songs as well as Broadway and Hollywood show tunes.

In 1979, the call sign was changed to WDAQ, to create a separate identity from WLAD. WDAQ was competing with 99.9 WEZN from Bridgeport, Connecticut, and 100.7 WHUD from Peekskill, New York, for Greater Danbury's easy listening audience.

By the early 1980s, the audience for the easy listening format was aging, with most advertisers then seeking youthful and middle aged consumers. WDAQ added more soft vocals and reduced the instrumentals to appeal to a more youthful audience. By the mid-eighties, WDAQ completed the shift to soft adult contemporary, rebranded as "Lite 98."

By the late 1980s, WDAQ faced a more crowded market of adult contemporary signals. WEBE 107.9 FM in Westport, Connecticut adopted the AC format in 1984 and then WEZN contemporized its easy listening format in 1987. Seeing an opportunity between teen formatted WKCI-FM, mainstream AC WEBE and soft AC WEZN, WDAQ was reborn as Hot AC 98Q in September, 1989. The station's initial music mix relied heavily on 1970s titles that had not been played on the radio for several years. Within a year, WDAQ shot to #1 beating co-owned full-service 800 WLAD and crosstown rocker 95.1 WRKI.

During its run as "98Q," the station has finished first in virtually every Danbury Arbitron/Nielsen ratings survey. The station continues its hyper-focus on Greater Danbury as opposed to the more regional approaches of the other FM stations in the area.

On August 7, 2015, WDAQ upgraded to HD Radio, and launched a new Alternative station on 103.7 MHz, fed by its HD2 subchannel, as "103.7 Danbury's New Rock Alternative", which launched on the 10th at Noon after stunting with loops of songs that changed each hour, with songs like "Rapper's Delight" by The Sugarhill Gang and "Drunk on a Plane" by Dierks Bentley. The first song on 103.7 was "Renegades" by X Ambassadors.[http://formatchange.com/danburys-new-rock-103-7-launches/ Danbury's New Rock 103.7 Launches] It was announced on-air that 103.7 Rock will cease broadcasting at the end of 2023.https://www.insideradio.com/free/danbury-market-to-lose-its-alternative-rock-station/article_db490592-7880-11ee-95d4-c7526bd69c55.html

In July 2016, Berkshire launched a new country music station on 107.3 MHz, fed by its HD3 subchannel, as "107.3 The Bull".{{cite web|last1=Venta|first1=Lance|title=107.3 The Bull Launches In Danbury|url=https://radioinsight.com/blog/headlines/107134/107-3-the-bull-launches-in-danbury/|website=radioINSIGHT|access-date=17 July 2016}}

On February 22, 2017, 97.9 MHz W250CH New Milford has started simulcasting "The Bull" and the station would rebrand to "97.9/107.3 The Bull".

On December 17, 2020, "94.5 The Hawk" was moved from WAXB to WDAQ-HD4, and continued to simulcast on 94.5 W233CF.{{cite web |last1=Venta |first1=Lance |title=Juan Debuts In Danbury |url=https://radioinsight.com/headlines/202917/juan-debuts-in-danbury/ |website=RadioInsight |access-date=December 17, 2020}} It changed its format to classic hits on March 21, 2022, while keeping The Hawk branding.{{Cite web |title=Classic Hits Returns To Danbury |url=https://radioinsight.com/headlines/221511/classic-hits-returns-to-danbury/ |access-date=2022-03-21 |website=RadioInsight |language=en-US}}

As of late December 2023, 103.7 is rebroadcasting Connecticut Public Radio with The Hawk moving from WDAQ HD-4 to HD-2

{{RadioTranslators

| callsign =

| call1 = W233CF

| freq1 = 94.5

| city1 = Danbury, Connecticut

| fid1 = 156274

| notes1 = Relays WDAQ-HD2

| call2 = W279CI

| freq2 = 103.7

| city2 = Danbury, Connecticut

| fid2 = 153813

| notes2 = Relays WDAQ-HD4 (WNPR)

| call3 = W297AN

| freq3 = 107.3

| city3 = Danbury, Connecticut

| fid3 = 156167

| notes3 = Relays WDAQ-HD3

| call4 = W250CH

| freq4 = 97.9

| city4 = New Milford, Connecticut

| fid4 = 147329

| notes4 = Relays WDAQ-HD3

}}

{{Reflist}}

{{Portal|Connecticut}}

• {{Official website|www.98q.com|98Q WDAQ official website}}

{{FM station data|4822|WDAQ}}

{{Danbury Radio}}

{{Adult Contemporary Radio Stations in Connecticut}}

{{DEFAULTSORT:Wdaq}}

DAQ

Category:Danbury, Connecticut

Category:Mass media in Fairfield County, Connecticut

Category:Hot adult contemporary radio stations in the United States

Category:Radio stations established in 1953

Category:1953 establishments in Connecticut