WDLD

{{short description|Rhythmic contemporary radio station in Halfway, Maryland}}

{{Use mdy dates|date=December 2023}}

{{Infobox radio station

| name = WDLD

| logo = Live967.png

| city = Halfway, Maryland

| country = US

| area = {{ubl|Western Maryland|South Central Pennsylvania|Eastern Panhandle of West Virginia|Potomac Highlands of West Virginia}}

| branding = Live 96-7

| frequency = {{Frequency|96.7|MHz}}

| airdate = {{Start date and age|1965|1|p=y}}{{cite web |title=FCC History Cards for WDLD |url=https://cdbs.recnet.com/corres/?doc=82657}}

| language = English

| format = Rhythmic contemporary

| power = {{val|4800|u=watts|fmt=commas}}

| haat = {{convert|50|m|ft|sp=us}}

| class = A

| facility_id = 23469

| licensing_authority = FCC

| coordinates = {{coord|39|37|3.0|N|77|44|17.0|W|type:landmark}}

| callsign_meaning = Sounds like "Wild" (former branding)

| former_callsigns = {{ubl|WHAG-FM (1965–1970)|WQCM (1970)|WHAG-FM (1970–1974)|WQCM (1974–2002)}}

| affiliations =

| owner = Alpha Media

| licensee = Alpha Media Licensee LLC

| sister_stations = {{hlist|WCHA|WHAG|WIKZ|WQCM}}

| webcast = {{ubl|{{listenlive|https://alphamediaplayer.com/live967}}|{{Audacy.com|live967}}|{{iHeartRadio|7647}}}}

| website = {{URL|https://www.live967.com/}}

}}

WDLD (96.7 FM, "Live 96-7") is an commercial American radio station licensed to Halfway, Maryland. Owned by Alpha Media, it broadcasts a rhythmic contemporary format serving Hagerstown, Maryland.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WDLD|title=WDLD Facility Record|work=Federal Communications Commission, audio division}}

History

{{expand section|date=January 2019}}

The station went on the air as WHAG-FM in January 1965. In 1974, the station changed its call sign to WQCM. On September 3, 2002, the station changed its call sign to the current WDLD.

In 1975, WQCM changed their format from country music to album-oriented rock.{{Cite magazine|date=1977|page=C-96|title=1977-BC-YB|url=https://www.americanradiohistory.com/Archive-BC-YB/1977/1977-BC-YB.pdf|magazine=Broadcasting/Cablecasting|access-date=January 9, 2025}}

On March 28, 1977, WQCM changed their format from album-oriented rock back to Top 40/CHR, branded as "97-Q".{{Cite magazine|date=1978|page=C-99|title=1978-BC-YB|url=https://www.americanradiohistory.com/Archive-BC-YB/1978/1978-BC-YB.pdf|magazine=Broadcasting/Cablecasting|access-date=December 31, 2024}}

On August 30, 2002, at noon, WQCM moved down the dial from 96.7 to 94.3, and began stunting with a loop of Wild Thing by Tone Loc. 5 hours later, the station flipped to rhythmic contemporary branded as "Wild 96.7"."[https://www.americanradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-2002-09.pdf Format Changes & Updates]", The M-Street Journal. August 28, 2002. p. 13. Retrieved December 25, 2024."[https://americanradiohistory.com/Archive-All-Music/Billboard-Airplay/Billboard-RB-Airplay/Billboard-R+B-Airplay-2002-09-06.pdf Radio One Still Makes Headlines]", Billboard. September 6, 2002. p. 3. Retrieved December 26, 2024. The first song on "Wild" was "Hot in Herre" by Nelly.

On November 1, 2018, WDLD rebranded from Wild 96-7 to Live 96-7, segueing from rhythmic contemporary to a mainstream CHR format while retaining as a rhythmic Top 40 station.{{Cite web|url=https://radioinsight.com/headlines/171752/wild-96-7-hagerstown-segues-to-mainstream-chr-live-96-7/|title=Wild 96.7 Hagerstown Rebrands As Live 96.7|date=November 2, 2018|website=RadioInsight|language=en-US|access-date=January 11, 2019}}

References

{{Reflist}}