WGUY

{{Short description|Radio station in Veazie–Bangor, Maine, United States}}

{{For|other radio stations which have held the WGUY call sign|WGUY (disambiguation)}}

{{Infobox radio station

| name = WGUY

| above = Simulcast of WCTB, Fairfield, Maine

| logo =

| city = Veazie, Maine

| country = US

| area = Bangor, Maine

| branding = True Country

| frequency = 1230 kHz

| translator = {{Radio Relay|96.1|W241CP|Bangor}}

| airdate = {{start date|2011|11}}

| format = Classic country

| power = {{ubl|1,000 watts day|640 watts night}}

| class = C

| facility_id = 160767

| coordinates = {{coord|44|50|50|N|68|40|48|W|region:US-ME_type:landmark|display=inline,title}}

| callsign_meaning = Guy Gannett, founder of the original WGUY (later WNSW)

| former_callsigns =

| affiliations = Compass Media Networks

| operator = Mix Maine Media

| owner = Port Broadcasting, LLC

| licensee =

| sister_stations = WBAN

| webcast = {{listenlive|http://stream.radio.co/s4867e9e93/listen}}

| website = {{URL|https://truecountry935.com/}}

| licensing_authority= FCC

}}

WGUY (1230 AM) is a radio station licensed to Veazie, Maine, United States. It is owned by Port Broadcasting, LLC,{{cite web |url=http://www.fcc.gov/fcc-bin/amq?call=WGUY |title=WGUY Facility Record |work=United States Federal Communications Commission, audio division |accessdate=August 25, 2009}} and operated by Mix Maine Media as a simulcast of WCTB, its classic country station in Fairfield.

History

File:WGUY logo.png

The station signed on in November 2011 as a simulcast of co-owned WNZS. In May 2012 WGUY broke away from the WNZS simulcast, and began simulcasting on 94.1 FM and broadcasting an oldies format.

WGUY was one of the flagship stations of the Black Bear Sports Network, carrying University of Maine basketball, baseball, and softball. In the event of a conflict between the Maine Black Bears' men's and women's basketball teams, the women's game was relocated to co-owned WBAN (formerly WNZS) or WCYR.{{cite news|last=Mahoney|first=Larry|title=Rural radio stations excited about UMaine sports broadcasting arrangement|url=http://bangordailynews.com/2013/08/21/news/penobscot/rural-radio-stations-excited-about-umaine-sports-broadcasting-arrangement/?ref=SportsBox|accessdate=August 22, 2013|newspaper=Bangor Daily News|date=August 21, 2013}}

On December 30, 2015, WGUY changed its format from oldies to a simulcast of soft adult contemporary-formatted WRMO (93.7 FM).[https://radioinsight.com/blog/headlines/95713/wave-expands-to-bangor/ Wave Expands to Bangor]

On December 1, 2016, with the station being sold to Port Broadcasting, WGUY and W231CH broke the simulcast of WRMO. WGUY reverted to its oldies format and W231CH began simulcasting WBAN, which inherited the soft AC format.{{Cite web|url=https://radioinsight.com/headlines/109451/station-sales-week-of-122/|title = Station Sales Week of 12/2}} WRMO switched to the Maine Public Classical network.

In November 2024, Mix Maine Media began operating WGUY and WBAN under a five-year time brokerage agreement with Port Broadcasting, with an option to buy the stations for $225,000. Mix Maine Media replaced WGUY's "The Legends" oldies format with a simulcast of the classic country programming of WCTB in Fairfield.{{cite news |last1=Venta |first1=Lance |title=Mix Maine Media Expands Into Bangor With Pair Of Flips |url=https://radioinsight.com/headlines/287725/mix-maine-media-expands-into-bangor-with-pair-of-flips/ |access-date=November 25, 2024 |work=RadioInsight |date=November 24, 2024}}