WHIT
{{About|radio station WHIT|the radio station formerly known as "WHIT"|WCSY (AM)|other uses|Whit (disambiguation){{!}}Whit}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WHIT
| logo =
| city = Madison, Wisconsin
| area =
| branding = 97.7 The Farm
| frequency = 1550 kHz
| translator = 97.7 W249DH (Madison)
| repeater =
| airdate = August 12, 1964
| format = Classic country
| language =
| power = 5,000 watts (daytime only)
| class = D
| facility_id = 19622
| coordinates =
| callsign_meaning = HIT Radio (previous format)
| former_callsigns = WMAD (1964–1977)
WWQM (1977–1982)
WHIT (1982–2001)
WTUX (2001–2009)
| former_frequencies =
| affiliations =
| owner = Mid-West Family Broadcasting
| licensee =
| sister_stations = WJJO, WJQM, WLMV, WMGN, WOZN, WRIS-FM, WWQM-FM
| webcast = [https://player.listenlive.co/72041/ Listen Live!]
| website = [https://www.thefarmwi.com thefarmwi.com]
| licensing_authority= FCC
}}
WHIT (1550 AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format. The station is owned by Mid-West Family Broadcasting.
History
Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a Top 40 format. The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT. By the late 1990s/early 2000s, the station was airing an all-sports format known as "The Team."
In 2001, the station turned to an adult standards format as WTUX ("The Tux"), affiliated with the Music of Your Life, Jones Standards and Dial Global America's Best Music networks. On January 19, 2009, the station dropped adult standards and switched back to an automated oldies format, readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s. (As part of WHIT's flip, another Mid-West Family station in Michigan that had the WHIT call sign was assigned the WSCY calls to match its FM simulcast station.) WHIT played oldies on an automated basis until joining the nationally distributed True Oldies Channel on November 14, 2011.[https://www.angelfire.com/wi/dxing/notes.html Source: Angelfire Radio DX Wisconsin website (11/14/2011)]
On December 6, 2013, WHIT changed their format from oldies to classic country, branded as "Hank on AM 1550".{{Cite web|url=http://radioinsight.com/blog/headlines/86888/true-oldies-leaves-for-hank-in-madison/|title=True Oldies Leaves for Hank in Madison}}
On October 8, 2020, WHIT relaunched as "97.7 The Farm", retaining the classic country format, but with enhanced farm news coverage from Pam Jahnke’s "Mid-West Farm Report" daily from 5–6am. Jahnke and Josh Scramlin have additional news updates and features all day on The Farm.[https://radioinsight.com/headlines/199226/mid-west-family-has-a-farm-in-m-a-d-i-s-o-n/ Mid-West Family Has A Farm In M-A-D-I-S-O-N] Radioinsight - October 8, 2020
Previous logos
References
{{Reflist}}
External links
- [https://www.thefarmwi.com WHIT official website]
{{AM station data|19622|WHIT}}
- {{FCC-LMS-Facility|145228|W249DH}}
- {{FXL|W249DH}}
- [https://cdbs.recnet.com/corres/?doc=68898 FCC History Cards for WHIT]
{{Madison radio}}
{{Country Radio Stations in Wisconsin}}
{{Daytime-only radio stations in Wisconsin}}
{{coord|43|00|08|N|89|23|13|W|type:landmark_region:US_source:FCC|display=title}}
Category:Classic country radio stations in the United States