WIFC

{{short description|Contemporary hit radio station in Wausau, Wisconsin}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WIFC

| logo = 95-5 WIFC Logo.png

| city = Wausau, Wisconsin

| country = US

| area = Wausau-Stevens Point

| airdate = {{start date|1948|8|29}}

| frequency = {{frequency|95.5|MHz}}

| languages = English

| format = Contemporary hit radio

| owner = Duey E. Wright

| erp = 98,600 watts

| haat = {{convert|329|m|ft|sp=us}}

| class = C

| callsign_meaning = Wisconsin Forward Communications[http://www.wisconsinbroadcasting.com/pages/call-letter-meanings/call-letter-meanings---radio.php Wisconsin Broadcasting dot com]

| facility_id = 74102

| sister_stations = {{hlist|WDEZ|WOZZ|WRIG|WSAU|WSAU-FM}}

| branding = 95-5 WIFC

| licensee = WRIG, Inc.

| webcast = [http://wifc.com/listen-live/ Listen Live]

| website = {{URL|https://www.wifc.com/}}

| former_callsigns = WSAU-FM

| affiliations = Compass Media Networks
WAOW (weather reports)

| licensing_authority = FCC

}}

WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.

Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.

==History==

WSAU-FM began broadcasting August 29, 1948, and was one of the first FM Stations in Wisconsin to broadcast in Stereo in the early 1960s. It and sister station WSAU were originally owned by The Milwaukee Journal.{{cite news|title=WSAU-FM Wausau Starts Service on Channel 238|url=http://www.americanradiohistory.com/Archive-BC/BC-1948/1948-09-13-BC.pdf|access-date=January 7, 2015|agency=Broadcasting|date=September 13, 1948}}