WIRI (FM)

{{for|the Whiting, Wisconsin radio station that held the call sign WLJY at 96.7 FM from 2006 to 2012|WHTQ}}

{{Use mdy dates|date=June 2021}}

{{Infobox radio station

| name = WIRI

| logo =

| city = Nekoosa, Wisconsin

| area = Wausau-Stevens Point area

| branding = Wiscountry

| frequency = 105.5 MHz

| repeater =

| airdate = 2003 (as KZZA)

| format = Classic country

| erp = 6,000 watts

| haat = {{convert|85|meters}}

| class = A

| facility_id = 85832

| coordinates = {{coord|44|21|45.00|N| 90|3|58.00|W|region:US_type:city}}

| callsign_meaning = "Wisconsin Rapids"

| former_callsigns = KZZA (2003)
WUSP (2003–2008)
WRCW (2008–2013)
WLJY (2013–2021)

| affiliations = CBS News Radio
Marquette Golden Eagles

| owner = Sage Weil

| licensee = Civic Media, Inc.

| sister_stations = WFHR, WXCO

| webcast =

| website = [https://wiscountry.com/]

| licensing_authority= FCC

}}

WIRI (105.5 MHz) is an FM radio station broadcasting a classic country music format. Licensed to Nekoosa, Wisconsin, United States, the station serves the Central Wisconsin area. The station is currently owned by Sage Weil, through licensee Civic Media, Inc.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WIRI |title=WIRI Facility Record |work=United States Federal Communications Commission, audio division}}

History

The station went on the air as KZZA on July 22, 2003. Three days later, the station changed its call sign to WUSP, and on March 5, 2008, to WRCW.{{cite web|url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=85832&Callsign=WIRI |title=WIRI Call Sign History |work=United States Federal Communications Commission, audio division }} The call sign became WLJY on September 16, 2013.{{cite web|url=http://www.wljyfm.com/ |title=105.5 -WLJY Page}} with the format change from oldies as "Kool Gold 105.5" to an adult contemporary format as "Y105.5".{{Cite web |title=WLJY Returns To Wausau |url=https://radioinsight.com/headlines/85063/wljy-returns-to-wausau/ |access-date=2022-08-03 |website=RadioInsight |language=en-US}} WLJY became WIRI on May 1, 2021.

File:WLJY_105.5WLJY_logo.png

On June 23, 2021, WIRI flipped to classic country as "Country Legends 24/7".{{Cite web |title=Country Legends Go 24/7 At WIRI |url=https://radioinsight.com/headlines/209973/country-legends-go-24-7-at-wiri/ |access-date=2022-08-03 |website=RadioInsight |language=en-US}}

On August 3, 2022, it was announced that Civic Media would acquire WIRI, along with sister station WFHR and its translator, W248DE.{{Cite web |title=Civic Media Buys Two More; Launches Pair Of Liberal Talkers In Northern Wisconsin |url=https://radioinsight.com/headlines/235988/civic-media-buys-two-more-launches-pair-of-liberal-talkers-in-northern-wisconsin/ |access-date=2022-08-03 |website=RadioInsight |language=en-US}} The purchase, at a price of $886,000, was consummated on October 3, 2022.

References

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