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WLAT

{{short description|Tropical music radio station in New Britain, Connecticut}}

{{for|other stations which have held the WLAT call sign|WLAT (disambiguation)}}

{{More citations needed|date=January 2017}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WLAT

| logo = WLAT La Mega 101.7 logo.png

| logo_upright = .8

| city = New Britain, Connecticut

| country = US

| area = Greater Hartford

| frequency = {{Frequency|910|kHz}}

| branding = La Mega 101.7

| language = Spanish

| format = Latin pop–reggaeton–tropical music

| owner = Gois Broadcasting

| licensee = Gois Broadcasting of Connecticut, LLC

| sister_stations = {{hlist|WORC|WNEZ|WAMG|WKND|WLLH}}

| airdate = {{start date and age|1949|5|20}}{{cite magazine|title=WLAT|magazine=Broadcasting & Cable Yearbook|year=1999|page=D-79|url=http://americanradiohistory.com/Archive-BC-YB/1999/D-Radio-AL-NE-BC-YB-1999..pdf|access-date=April 23, 2017}}

| former_callsigns = {{ubl|WCNW (CP, 1948){{cite web |title=WRCQ (WLAT) history cards |url=https://cdbs.recnet.com/corres/?doc=66444 |website=CDBS Public Access |publisher=Federal Communications Commission |access-date=October 1, 2022}}|WHAY (1948–1965)|WRCH (1965–1974)|WRCQ (1974–1990)|WNEZ (1990–2001)}}

| callsign_meaning = "Latino"

| licensing_authority = FCC

| facility_id = 1911

| class = B

| power = {{ubl|{{val|5000|u=watts|fmt=commas}} (day)|{{val|2800|u=watts|fmt=commas}} (night)}}

| coordinates = {{coord|41|42|58.36|N|72|48|35.36|W|type:landmark_region:US-CT_source:FCC|display=inline,title}}

| translator = {{Radio Relay|101.7|W269DE|New Britain}}

| repeater =

| webcast = {{listenlive|url=https://server20.servistreaming.com:9058/stream?type=.mp3}}

| website = {{URL|https://www.mimusicaboston.com/megahartford}}

}}

WLAT (910 kHz, La Mega 101.7) is a commercial AM radio station licensed to New Britain, Connecticut, and serving the Greater Hartford market. WLAT airs a Latin pop, reggaeton and tropical music radio format. Owned by Gois Broadcasting, WLAT broadcasts from studios located on Burnside Avenue in East Hartford, while its transmitter array is located behind the Connecticut School of Broadcasting on Birdseye Road in Farmington (also known as "Radio Park"). The station also operates translator W269DE (101.7 FM) in New Britain.

History

This station originally came on the air May 20, 1949, as WHAY. Its original studios were in New Britain; the transmitter was located at the present location on Birdseye Road in Farmington. The call sign were changed in February 1965, to WRCH, and a few years later, the station adopted a beautiful music format. In 1967, new studios were constructed at the tower site on Birdseye Road. They called the facility "Radio Park". The call sign were changed to WRCQ ("91 Q") on October 23, 1974.

After American Radio Systems purchased the station in the late-1980s, the format was changed to rebroadcasting CNN Headline News; the station became WNEZ on January 5, 1990.{{cite web |title=Call Sign History (WLAT) |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=1911&Callsign=WLAT |website=CDBS Public Access |publisher=Federal Communications Commission |access-date=October 1, 2022}} On March 26, 1997, the station flipped to urban contemporary as "Jamz 910 AM".{{cite magazine |title=Mega Flips Spanish 'NEZ/Hartford To UC |url=https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1997/RR-1997-03-28.pdf#page=10 |magazine=R&R |date=March 28, 1997 |page=10 |via=worldradiohistory.com}}

In 2001, Spanish broadcaster Mega Broadcasting's Alfredo Alonso purchased the station for $750,000, and changed the format to Spanish as "Amor 910" on May 5 of that year. At that time, studios were off Route 6 in Farmington. Mega later moved the studios to 330 Main Street in Hartford. On May 25, 2001, Mega swapped the call letters with their other Hartford area station (1230 AM), with 910 becoming WLAT. The station was purchased by Freedom Communications in 2002. Gois purchased the station in 2008.

Translator

{{RadioTranslators

| callsign = WLAT

| width =

| call1 = W269DE

| freq1 = 101.7

| fid1 = 143539

| watts1 = 250

| class1 = D

| city1 = New Britain, Connecticut

| coord1 = {{coord|41|42|58.4|N|72|48|35.4|W|region:US-CT_type:landmark|name=W269DE}}

| notes1 =

}}

References

{{Reflist}}

External links

  • {{officialwebsite|https://www.mimusicaboston.com/megahartford}}

{{AM station data|1911|WLAT}}

;FM translator

  • {{FCC-LMS-Facility|143539|W269DE}}
  • {{FXL|W269DE}}

{{Spanish Radio Stations in Connecticut}}

{{Hartford Radio}}

Category:1949 establishments in Connecticut

Category:Mass media in Hartford County, Connecticut

Category:New Britain, Connecticut

Category:Radio stations established in 1949

LAT

LAT

Category:Tropical music radio stations

{{Connecticut-radio-station-stub}}