WLCX (AM)
{{short description|Radio station in La Crosse, Wisconsin}}
{{Use mdy dates|date=December 2024}}
{{Infobox radio station
| name = WLCX
| logo =
| logo_size =
| city = La Crosse, Wisconsin
| country = US
| area = La Crosse County
| frequency = {{Frequency|1490|kHz}}
| branding = The Eagle 1490
| language = English
| format = Progressive talk
| affiliations = ABC News Radio
| owner = Sage Weil
| licensee = Civic Media, Inc.
| airdate = {{start date and age|1947}}
| former_callsigns = {{ubl|WLCX (1947–1956)|WLDL (1956–1957)|WLCX (1957–1983)|WLXR (1983–1988)|WLFN (1988–2020)|WLXR (2020–2023)}}
| licensing_authority = FCC
| facility_id = 7056
| class = C
| power = 1,000 watts (unlimited)
| coordinates = {{coord|43|49|42.00|N|91|14|27.00|W|region:US-WI_type:landmark}}
| webcast =
| website = {{URL|https://lacrosseeagle.com/}}
}}
WLCX (1490 kHz) is an AM radio station broadcasting a progressive talk radio format. Licensed to La Crosse, Wisconsin, the station serves the La Crosse area. WLCX is currently owned by Sage Weil, through licensee Civic Media, Inc.{{cite web |url=http://www.fcc.gov/fcc-bin/amq?call=WLCX |title=WLCX Facility Record |work=United States Federal Communications Commission, audio division}} WLCX broadcasts from studios on Fourth Street in Downtown La Crosse.
History
On June 20, 1947, WLCX began broadcasting on 1490 kHz with 250 watts of power. On July 1, 1947, it became an ABC affiliate. The station was owned by Bermac Radio, Inc.{{cite news|title=New WLCX at La Crosse Becomes ABC Affiliate|url=http://www.americanradiohistory.com/Archive-BC/BC-1947/1947-07-14-BC.pdf|accessdate=October 3, 2014|agency=Broadcasting|date=July 14, 1947}}
File:WLFN Today'sTalk1490 logo.png
The station changed its call sign to WLDL on November 19, 1956, back to WLCX on April 21, 1957, and then to WLXR on July 7, 1983. On December 16, 1988, the station changed its call sign to WLFN, to reflect "Fun 1490" and the Oldies format.{{cite web |title=WLCX Call Sign History |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=7056&Callsign=WLCX |work=United States Federal Communications Commission, audio division }} WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".[http://www.1490wlfn.com/ LaCrosse's Station for Today's Talk] www.1490wlfn.com. Retrieved June 27, 2012
On July 31, 2020, Magnum Communications closed on the purchase of WLFN from Mississippi Valley Broadcasters, LLC, along with sister stations KQEG and WQCC, for $1.4 million. On August 1, 2020, WLFN changed its format back to oldies, branded as "Eagle 1490".{{Cite web|url=https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/|title=Magnum la Crosse Update with One More Flip; Making Five in the Market}} The station changed its call sign back to WLXR on August 7.
On May 14, 2023, the station changed its call sign to WLCX. Two days later, Magnum Communications consummated the sale of WLCX, two sister stations, and four translators to Civic Media for $3.65 million. On June 5, 2023, the station dropped oldies for progressive talk.[https://radioinsight.com/headlines/252747/civic-media-launches-talkers-in-eau-claire-la-crosse-racine-kenosha/ Civic Media Launches Talkers in Eau Claire, La Crosse & Racine/Kenosha] Radioinsight - June 5, 2023
References
{{Reflist}}
External links
{{AM station data|7056|WLCX}}
{{La Crosse Radio}}
{{News/Talk Radio Stations in Wisconsin}}
Category:1947 establishments in Wisconsin
Category:News and talk radio stations in the United States