WMRC

{{Infobox radio station

| name = WMRC

| logo = WMRC MyFM 101.3 logo.png

| city = Milford, Massachusetts

| country = US

| area = Worcester, Massachusetts

| branding = MyFM 101.3

| frequency = 1490 kHz

| translator = {{Radio Relay|101.3|W267CD|Milford}}

| airdate = October 6, 1956{{cite book|title=Broadcasting & Cable Yearbook 1999|year=1999|page=D-211|url=http://americanradiohistory.com/Archive-BC-YB/1999/D-Radio-AL-NE-BC-YB-1999..pdf|access-date=April 19, 2017}}

| format = Full-service classic hits

| power = 1,000 watts (unlimited)

| class = C

| facility_id = 21584

| licensing_authority = FCC

| coordinates = {{coord|42|8|12.35|N|71|30|48.23|W|region:US-MA_type:landmark|display=inline,title}}

| callsign_meaning = Milford Radio Corporation (former owners)

| former_callsigns = WMOO (1956–1958)

| affiliations = {{ubl|Premiere Networks|Boston Bruins Radio Network|Boston Red Sox Radio Network|New England Patriots Radio Network}}

| owner = MyFM Media

| licensee = First Class Radio Corp.

| sister_stations =

| webcast = {{listenlive|http://radio.securenetsystems.net/v5/WMRC}}

| website = {{URL|http://www.myfm1013.com/}}

}}

WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve Milford, Massachusetts, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format.{{cite web|title=Station Information Profile |work=Arbitron |url=http://www.arbitron.com/ |url-status=dead |archive-url=https://web.archive.org/web/20100301134627/http://www.arbitron.com/ |archive-date=March 1, 2010 }} At 10:13{{nbsp}}am ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "First Class Radio" branding was replaced with its current "MyFM 101.3" branding (referring to the translator frequency).[http://www.tickcounter.com/countdown/1484233980000/us-eastern/dhms/FDFDFD3B59980034FFFF0000/Countdown_to_MyFM! The Ticker Below The Station Logo On The Upper Left-Hand Corner Of wmrcdailynews.com][https://radioinsight.com/community/topic/wmrcs-101-3-translator-on-the-air/ radioinsight.com][http://patch.com/massachusetts/milford-ma/wmrc-launch-new-fm-radio-station patch.com] In addition to its usual music programming, WMRC broadcasts local high school and American Legion sports play-by-play.{{cite news |work=The Boston Globe |title=The drive is back to do play-by-play |date=July 6, 2006 |first=Mike |last=Reiss}} WMRC is an affiliate of the Boston Bruins, Boston Red Sox and New England Patriots Radio Networks.{{cite news |work=Worcester Telegram & Gazette |title=Ryder calls shots for arena action |date=March 1, 2007 |quote=WMRC (1490 AM) in Milford has signed with Entercom Radio to remain a Red Sox radio affiliate through 2009.}}

The station signed on October 6, 1956, as WMOO.{{cite web |title=WMRC history cards |url=https://cdbs.recnet.com/corres/?doc=65643 |website=CDBS Public Access |publisher=Federal Communications Commission |format=PDF}} It was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC){{cite web |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=21584&Callsign=WMRC}} on March 18, 1958.

Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967.{{cite news |work=The Boston Globe |title=Morning News, With Static |date=April 11, 2004 |quote=Ed Thompson may be the most powerful man in Milford. [...] Throughout his three decades on the Milford airwaves for WMRC-AM, criticism has often trailed the 55-year-old newscaster with the striking long, gray hair.}} In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.{{cite news |work=Worcester Telegram & Gazette |title=Milford to honor citizens |date=April 9, 1993 |quote=One award will go to Ed Thompson of Hopkinton, the news director of WMRC radio in Milford for serving the community for 26 years.}}

The callsign was assigned to a station in Greenville, South Carolina, until the mid-1950s. A notable personality on that station was Bob Poole.

Awards and honors

File:WMRC-AM logo.svg

WMRC is the only radio station to win the "Station of the Year" award from the Massachusetts Broadcasters Association on three separate occasions,{{cite web |work=WMRC |title=Station Profile brochure |url=http://www.wmrcradio.com/pdf/station.pdf }} including a split win with WBOQ in 1993{{cite news |work=The Boston Globe |title=Local stations get their rewards |date=October 15, 1993 |first=Susan |last=Bickelhaupt |quote=Classical radio station WBOQ-FM once again shared top honors as Station of the Year, this time with WMRC-AM in Milford.}} and a solo award in 1995.{{cite news |work=The Boston Globe |title=Spinning the dial |date=October 26, 1995 |first=Susan |last=Bickelhaupt |quote=Milford's WMRC-AM (1490), an adult music station, was named Station of the Year.}}

In 2003, Thomas M. McAuliffe II was elected chairman of the board of the Massachusetts Broadcasters Association.{{cite news |work=Worcester Telegram & Gazette |title=People: New chairman |date=February 11, 2003}} At the time of his election, he was also vice president and general manager of WMRC.

In 2008, WMRC received the Cary Simpson Award for Community Service from the International Broadcasters Idea Bank for the station's dedication to public service.{{cite web |work=Massachusetts Broadcasters Association |title=No such thing as local radio? |date=June 13, 2008 |first=Deanna |last=Elliott |url=http://blog.massbroadcasters.org/?p=4}} The station was cited for "overall excellence in all facets of operation including growth of audience, client base, and service to the community."{{cite news |work=Blackstone Valley Daily |title=WMRC 1490AM Wins International Public Service Award |url=http://www.blackstonedaily.com/awards1.htm |archive-url=https://web.archive.org/web/20110708013729/http://www.blackstonedaily.com/awards1.htm |url-status=usurped |archive-date=July 8, 2011 |access-date=June 25, 2008}}

Ownership

In March 1983, WMRC was acquired by Loren F. Ghiglione from the Milford Radio Corporation. In August 1983, Ghiglione transferred the license to the Milford Media Corporation.{{cite web |work=FCC Media Bureau CDBS Public Access |title=Public Notice Comment |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/comment.pl?Application_id=60252&File_number=BAL-19830812FS |date=August 12, 1983}} In July 1984, Milford Media Corporation transferred the license to Nanlo Inc.{{cite web |work=FCC Media Bureau CDBS Public Access |title=Public Notice Comment |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/comment.pl?Application_id=70871&File_number=BAL-19840706EL |date=July 6, 1984}} Nanlo Inc. was owned by Worcester County Newspapers, a media holding corporation for which Loren F. Ghiglione served as president.{{cite news |work=The Boston Globe |title=Mass. man buys Conn. newspapers |date=January 30, 1985 |quote=Loren F. Ghiglione is president of Worcester County Newspapers, a company that owns, in addition to The News, 11 weeklies, two tourist publications, a commercial printing operation and WMRC, a radio station in Milford, Massachusetts.}}

In May 1990, Thomas M. McAuliffe, president of First Class Radio Corporation, reached an agreement to purchase WMRC from Nanlo Inc.{{cite news |work=Worcester Telegram & Gazette |title=McAuliffe is new owner of WMRC-AM |date=May 9, 1990 |quote=WMRC, the town's only radio station, has been purchased by a veteran Marlboro radio station manager from Worcester County Newspapers. Thomas M. McAuliffe, 55, of Hudson, finalized arrangements this week, and will begin working at the station while the Federal Communications Commission reviews the sale.}} The sale was approved by the FCC in August 1990 and the deal was completed in September 1990.{{cite news |work=Worcester Telegram & Gazette |title=WMRC in Milford is sold |date=September 12, 1990 }} The sale price was not disclosed.

File:WMRC 1490 AM logo.png

In December 2006, Thomas M. McAuliffe II acquired the station from his father.{{cite web |date=December 28, 2006 |title=Application Search Details BTC-2060918AAW |url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1148598 |work=FCC Media Bureau CDBS Public Access}}