WMSR-FM
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WMSR-FM
| logo = 150px
| city = Collinwood, Tennessee
| area = Florence-Muscle Shoals Metropolitan Area
| branding = 94.9 The Bull
| frequency = 94.9 MHz
| airdate = 1991
| format = Country
| erp = 7,100 watts
| haat = {{convert|181|meters}}
| class = C3
| facility_id = 50128
| callsign_meaning = W Muscle Shoals Radio or M uscle Shoals StaR
| former_callsigns = WTNR-FM (July 25, 1990-May 9, 1994)
WFRQ (May 9, 1994-September 8, 1998)[https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=50128&Callsign=WMSR-FM50128 Callsign history for WMSR-FM; retrieved May 7, 2022.]
| affiliations = Premiere Networks
| owner = Mike Self and Parker Griffith
| licensee = Singing River Media Group, LLC
| sister_stations = WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
| webcast = [http://v6.player.abacast.net/1399 Listen Live]
| website = [http://www.thebull949.com thebull949.com]
| licensing_authority= FCC
}}
WMSR-FM (94.9 MHz) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned by Mike Self and Parker Griffith through licensee Singing River Media Group, LLC.
History
WMSR-FM began as country WTNR-FM, simulcasting WTNR from Waynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM.
As of August 30, 2013, the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.
Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program.
On November 2, 2015, WMSR rebranded as "94.9 The X".[https://radioinsight.com/blog/headlines/netgnomes/95015/format-change-on-the-way-to-wmsr-muscle-shoals/ WMSR Relaunches as 94.9 The X] Radioinsight - November 3, 2015
In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9".[http://www.almediapage.info Alabama Broadcast Media Page]
On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".[https://radioinsight.com/headlines/176417/a-new-country-bull-debuts-in-muscle-shoals/ A New Country Bull Debuts in Muscle Shoals] Radioinight - April 26, 2019
Former logo
{{clear|left}}
References
{{Reflist}}
External links
- [http://www.thebull949.com/ WMSR-FM official website]
- {{FM station data|50128|WMSR-FM}}
{{Florence-Muscle Shoals Radio}}
{{Country Radio Stations in Tennessee}}
{{The Bobby Bones Show}}
{{coord|35.030|N|87.785|W|type:landmark_region:US_source:FCC|display=title}}
Category:Country radio stations in the United States
Category:Radio stations established in 1991
Category:1991 establishments in Tennessee
Category:Wayne County, Tennessee
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