WMUV
{{Short description|Radio station in Brunswick, Georgia, serving Jacksonville, Florida}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=November 2023}}
{{Infobox radio station
| name = WMUV
| logo = File: WMUV Logo.svg
| city = Brunswick, Georgia
| area = Jacksonville metropolitan area
| branding = The Promise
| frequency = 100.7 MHz {{HD Radio}}
| translators = 100.3 W262AG (Jacksonville, Florida, relays HD2)
107.9 W300CU (Jacksonville, Florida, relays HD3)
102.3 W272CQ (Jacksonville, Florida, relays HD4)
| airdate = {{start date and age|1965}}
| format = Christian AC
| subchannels = HD2: Classic country "Jax Country 100.3"
HD3: Urban gospel "Praise 107.9"
HD4: Spanish Christian radio "La Verdad Jacksonville"
| erp = 62,000 watts
| haat = 449 meters
| class = C0
| licensing_authority = FCC
| facility_id = 48243
| callsign_meaning = Movin' (former format)
| former_callsigns = {{ubl|WIOI (1965–1991)|WOKV-FM (1991–1993)|WBYB (1993–1995)|WWRD (1995–1996)|WWRR (1996–2005)|WKQL (2005–2006)}}
| owner = Nancy Epperson
| licensee = Chesapeake-Portsmouth Broadcasting Corporation
| sister_stations = WBOB
| webcast = {{listen live|https://streamdb6web.securenetsystems.net/v5/WMUV}}
HD2: {{listen live|https://streamdb4web.securenetsystems.net/cirruscontent/WSOS}}
HD3: {{listen live|https://streamdb6web.securenetsystems.net/cirruscontent/WMUVHD3}}
| website = {{URL|https://ilovethepromise.com}}
HD2: {{URL|https://jaxcountry.com}}
HD3: {{URL|https://praise1079.com}}
}}
WMUV (100.7 FM) is a commercial Christian radio station licensed to Brunswick, Georgia, but it serves Jacksonville, Florida. The station is licensed to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson.[http://radioinsight.com/blog/headlines/90383/renda-sells-two-of-its-four-jacksonville-stats/. Renda sells two of its four Jacksonville Stations]. Radio Insight. October 25, 1024. It brands as 100.7 The Promise and broadcasts Christian adult contemporary music. Studios are on Bonneval Road in the Southside district of Jacksonville, and its transmitter tower is in Kingsland, Georgia. {{Cite web |title=WMUV-FM Station Information |url=https://radio-locator.com/info/WMUV-FM |access-date=November 23, 2023 |website=Radio-Locator}}
History
WMUV began targeting the Jacksonville area in 1965 as WIOI-FM. On June 3, 1991, it became WOKV-FM. The station later began airing Christian radio programming as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR Arrow 100.7 (1996–2005), and oldies as WKQL Kool 100.7 (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format and changed the call sign to WMUV.
On February 18, 2009, at 10 a.m., the rhythmic format was dropped and the station switched to classic country as Country Legends 100.7. On the morning of February 23, 2013, WMUV segued from classic country to mainstream country music, as Country 100.7. On April 18, 2013, WMUV rebranded as 100.7 The Bull and shifted its focus towards Southern Georgia.{{Cite web |date=April 18, 2023 |title=WMUV Rebrands Again; Shifts Focus Away From Jacksonville |url=https://radioinsight.com/headlines/81718/wmuv-rebrands-again-shifts-focus-away-from-jacksonville/ |website=Radio Insight}} Although no longer an exclusively classic country station, the station still featured a heavy (largely 1990s) gold base to its playlist.
On January 3, 2015, after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station WSOS-FM flipped to Christian AC as The Promise. {{Cite web |date=January 3, 2015 |title=Jacksonville Duo Becomes New Home of the Promise |url=https://radioinsight.com/headlines/91452/jacksonville-duo-becomes-new-home-of-the-promise/ |access-date=November 23, 2023 |website=Radio Insight}} On April 5, 2016, WSOS-FM flipped to a simulcast of WBOB Jacksonville.
References
{{Reflist}}
External links
- [https://ilovethepromise.com/ Official Website]{{FM station data|48243|WMUV}}
- [http://www.allaccess.com/index.php?dL=http%3A%2F%2Fwww.allaccess.com%2Fsite%2FnetNews%2Fstory.php%3Fbs%3Dsk%26ng%3DindustryTools%26ag%3D172%26storyID%3D53265 News Release From Renda Broadcasting on format change]
{{Brunswick Radio}}
{{Jacksonville Radio}}
{{Religious Radio Stations in Georgia}}
{{coord|30.821|N|81.737|W|type:landmark_region:US_source:FCC|display=title}}