WMXH-FM
{{short description|Radio station in Luray, Virginia}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WMXH-FM
| logo =
| logo_size = 200px
| city = Luray, Virginia
| area = Page County, Virginia
Southern Shenandoah County, Virginia
Northern Rockingham County, Virginia
| branding = WPER
| airdate = October 16, 1979{{Cite web | url=http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf | title=Stations in the US - Virginia | access-date=2024-06-29 | pages=5–18}}
| frequency = {{Frequency|105.7 FM|MHz}}
| format = Christian Adult Contemporary
| power = 150 Watts
| haat = {{convert|601|m|ft|sp=us}}
| class = A
| facility_id = 12625
| coordinates = {{coord|38|35|59.0|N|78|38|1.0|W|type:landmark}}
| callsign_meaning = W MiX Harrisonburg
former branding
| former_callsigns = WLCC (1979–1998)
WMXH-FM (1998–present)
| owner = Baker Family Stations
| licensee = Positive Alternative Radio, Inc.
| sister_stations = WPER, WPIR, WPZR
| webcast = [https://wper.org/listen-live/ WPER Webstream]
| website = [https://wper.org WPER Online]
| affiliations =
| licensing_authority= FCC
}}
WMXH-FM (105.7 FM) is a Christian Adult Contemporary formatted broadcast radio station licensed to Luray, Virginia, serving Page County, Southern Shenandoah County and Northern Rockingham County, all in Virginia. WMXH-FM is owned and operated by Baker Family Stations, through licensee Positive Alternative Radio, Inc.
History
The station first launched on October 16, 1979 with the callsign WLCC as an Adult Contemporary format, branded as "106.3 WLCC" and was owned by the Luray Caverns Corporation.
In 1989 the FCC required WLCC to change the frequency to 105.7, to allow a new station to be built at Churchville, Virginia on 106.3 (this station is now WCNR); WLCC also filed to increase power as a result.{{cite journal |title=Radio Broadcasting Services; Churchville and Luray, VA |journal=Federal Register |date=5 May 1989 |volume=54 |issue=86 |pages=19415–19416 |url=https://www.govinfo.gov/content/pkg/FR-1989-05-05/pdf/FR-1989-05-05.pdf}}
On May 8, 1998, the station's format was segued to Hot Adult Contemporary. On the same date, the station's callsign was changed to WMXH-FM, as well as its branding, to "Mix 105.7". In mid-2002, WMXH-FM switched to an Adult Standards format, branded as "Stardust 105.7; The Music of Your Life". The station played hits from the 1940s through the 1960s. On June 4, 2014, WMXH-FM and sister station WRAA were sold to Hayden Hamilton Media Strategies for $325,000. The sale was closed on October 1, 2014. On the night of October 24, 2014, WMXH-FM dropped its Adult Standards format and went silent{{Cite web |url=http://www.wideorbit.com/station-spotlight-wraa-am-wmxh-fm-luray-virginia/ |title=WideOrbit Station Spotlight: WRAA-AM / WMXH-FM, Luray, VA |access-date=2016-01-27 |archive-date=2016-01-31 |archive-url=https://web.archive.org/web/20160131233712/http://www.wideorbit.com/station-spotlight-wraa-am-wmxh-fm-luray-virginia/ |url-status=dead }} until approximately 10:00 A.M. on December 18, 2014, when it returned on the air with a Classic Hits format branded as "Bright Radio 105-7; Sassy Soul; Fun Time Rock & Roll", playing hits from the 1960s through the 1990s.
On April 17, 2019, WMXH-FM began simulcasting WPER, Fredericksburg, VA.{{Cite web|url=https://www.rbr.com/luray-af/|title = A 'Positive Alternative' Ahead for Virginia Duo | Radio & Television Business Report|date = 24 April 2019}} Hayden Hamilton Media Strategies sold WMXH-FM and WRAA to WPER owner Baker Family Stations effective December 19, 2019, for $165,000.
References
{{reflist|30em|refs=
{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=12625&Callsign=WMXH-FM|title=Call Sign History|access-date=June 5, 2014|publisher=Federal Communications Commission, audio division}}
{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WMXH|title=WMXH Facility Record|access-date=June 5, 2014|work=Federal Communications Commission, audio division}}
{{cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101653212&formid=905&fac_num=12625|title=Consummation Notice|date=October 2, 2014|access-date=December 20, 2014|publisher=Federal Communications Commission, audio division}}
}}
External links
{{FM station data|12625|WMXH-FM}}
{{Harrisonburg Radio}}
Category:Contemporary Christian radio stations in the United States
Category:1979 establishments in Virginia