WPFP
{{short description|Radio station in Park Falls, Wisconsin}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WPFP
| logo =
| image = WCQM 98.3FM WPFP 980AM studios.jpg
| caption = Studios
| city = Park Falls, Wisconsin
| country = US
| area =
| branding = 103.1 Trail Mix
| frequency = 980 kHz
| translator = {{Radio Relay|103.1|W276DJ|Park Falls}}
| airdate = {{start date|1953}}
| format = Variety hits
| power = {{ubl|1,000 watts day|105 watts night}}
| erp =
| haat =
| class = D
| facility_id = 48847
| coordinates = {{coord|45|55|4|N|90|26|58|W|region:US-WI_type:landmark}}
| callsign_meaning =
| former_callsigns = {{ubl|WPFP (1953–1968)|WNBI (1968–2010)}}
| affiliations =
| owner = Civic Media, Inc.
| licensee =
| sister_stations = WCQM
| webcast =
| website = {{URL|https://trailmix.fm/}}
| licensing_authority= FCC
}}
WPFP (980 AM) is a radio station broadcasting a variety hits format. Licensed to Park Falls, Wisconsin, United States, the station is owned by Civic Media.{{cite web|url=http://www.fcc.gov/fcc-bin/amq?call=WPFP |title=WPFP Facility Record |work=United States Federal Communications Commission, audio division}}
History
WPFP changed its format from sports talk to conservative talk on July 1, 2010. The station broadcast as WNBI from 1968 to 2010, when it reverted to its original call sign.
On October 22, 2018, WPFP changed its format from talk to variety hits, branded as "103.1 Jack FM" in reflection of its simulcast on FM translator W276DJ (103.1).[https://radioinsight.com/headlines/171415/jack-hits-northern-wisconsin/ Jack Hits Northern Wisconsin] Radioinsight - October 22, 2018
Former owner Stephen Marks died on May 11, 2022;{{cite news |title=Marks Media Group President Stephen Marks Passes Away. |url=https://www.insideradio.com/free/marks-media-group-president-stephen-marks-passes-away/article_84230c9c-d55a-11ec-a542-672ab864d18f.html |access-date=February 8, 2025 |work=Inside Radio |date=May 16, 2022 |language=en}} he owned the station through Park Falls Community Broadcasting. In 2023, Civic Media bought WPFP and WCQM from Marks' estate for $210,000.{{cite news |last1=Venta |first1=Lance |title=Civic Media Acquires Two More In Wisconsin |url=https://radioinsight.com/headlines/252812/civic-media-acquires-two-more-in-wisconsin/ |access-date=February 9, 2025 |work=RadioInsight |date=June 7, 2023}} In February 2024, WPFP rebranded as "103.1 Trail Mix".
References
{{Reflist}}
External links
{{AM station data|48847|WPFP}}
- {{FCC-LMS-Facility|200551|W276DJ}}
- {{FXL|W276DJ}}
Category:Adult hits radio stations in the United States
Category:Radio stations established in 1953
Category:1953 establishments in Wisconsin
Category:Price County, Wisconsin
{{Wisconsin-radio-station-stub}}