WRMR (FM)
{{Use mdy dates|date=March 2024}}
{{Infobox radio station
| name = WRMR
| logo = WRMR logo.jpg
| logo_size = 200px
| city = Jacksonville, North Carolina
| area = Cape Fear–Wilmington–Jacksonville
| branding = Modern Rock 98.7
| frequency = 98.7 MHz
| airdate = {{start date and age|1965|4|28}}[http://www.americanradiohistory.com/Archive-BC-YB/1989/B-2%20Radio%20Neb%20to%20Terr%201989-5.pdf 1989 Broadcasting yearbook p. B-216]
| format = Modern rock
| erp = 100,000 watts
| haat = 297 meters (974 feet)
| class = C1
| licensing_authority = FCC
| facility_id = 47884
| coordinates = {{coord|34|29|41|N|77|29|19|W|type:landmark}}
| callsign_meaning = Modern Rock or Rock Music Radio
| former_callsigns = {{ubl|WLGD (2008–2011)|WILT (2005–2008)|WKOO (1989–2005)|WRCM-FM (1965–1989)}}{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=47884&Callsign=WRMR
|title=Call Sign History|accessdate=January 6, 2011}}[http://www.americanradiohistory.com/Archive-BC-YB/1968/B%202%20Broadcasting%20Yearbook%201968.pdf 1968 Broadcasting Yearbook, p. B-119]
| affiliations = Compass Media Networks
| owner = Sunrise Broadcasting
| licensee =
| sister_stations = WAZO, WILT, WKXB, WMFD
| webcast = {{listen live|url=https://live.mystreamplayer.com/cbcwilmington?station=WRMRFM}}
| website = {{url|https://www.modernrock987.com/}}
}}
WRMR (98.7 MHz) is an FM radio station broadcasting a modern rock format. Licensed to Jacksonville, North Carolina, United States, the station serves the Wilmington and Jacksonville areas. Since October 2008, the station has been owned by Sunrise Broadcasting, which is a wholly owned subsidiary of Capitol Broadcasting Company of Raleigh, North Carolina, according to FCC filings.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1268574|title=Application Search Details BALH-20080718AFO|work=Federal Communications Commission |access-date=October 19, 2024}} The signal can heard as far south as Myrtle Beach and as far west as Fayetteville.
History
In the 1980s, the station played a country music format as WRCM-FM, ("Country 98.7 FM"). The station switched to an oldies format in 1989 as WKOO ("Kool 98.7").
On April 5, 2005, the format was switched to Westwood One soft adult contemporary ("Lite 98.7"), and the call sign was changed to WILT.{{cite web|url=http://www.varietyhits.com/variety/markets/wilmington.shtml|title=Wilmington, NC - 104.5 Will FM - Variety Hits|accessdate=April 10, 2008}} The WKOO letters and Westwood One oldies format moved to WANG-FM.{{cite news|url=http://www.varietyhits.com/variety/markets/newbern.shtml|title=New Bern/Morehead City - SAM 105.1 - Variety Hits|accessdate=April 10, 2008}} Starting July 24, 2006, "Will FM" played adult hits. As of March 31, 2008, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.
On March 13, 2008, the call sign was changed to WLGD. La Gran D (The Big One) broadcast a Spanish language format featuring popular music, news, and community programming for an area that had a Hispanic population estimated at over 130,000."Spanish Radio Station Debuts," The Daily Reflector, April 1, 2008. WLGD featured local live programming as well as satellite based syndicated programs. Station Manager Jeff Sanchez presented a bilingual talk show on Sunday afternoons, as well as a groundbreaking bilingual show on Wednesday nights at 7 called "Union Cultural" which attempted to bridge the cultural gap between the American and Hispanic communities in the Wilmington area. Every week the music of a different American or English artist was featured, and short bios were presented in English and Spanish to give a context in which to understand the artist's impact.{{Citation needed|date=January 2011}}
In July 2008, Capitol Broadcasting Company announced its purchase of NextMedia Group's Wilmington area stations.{{cite news|url=http://www.wral.com/business/story/3215727/|title=Capitol Broadcasting acquires seven radio stations in deals worth nearly $13M|date=July 16, 2008|accessdate=September 22, 2008}} The sale was completed on October 1, 2008.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1268574|title=Application Search Details BALH-20080718AFO|work=Federal Communications Commission| access-date=October 19, 2024}}
However, due to FCC regulations on local ownership, WLGD was placed in a trust managed by Tom Campbell’s Carolina Broadcasting & Publishing Inc. that lasted until 2010 when Capitol sold WSFM to Sea-Comm Media.{{Cite web |last=RBR-TVBR |date=2009-08-19 |title=Sunrise finds parking space for WLGD-FM {{!}} Radio & Television Business Report |url=https://rbr.com/sunrise-finds-parking-space-for-wlgd-fm/ |access-date=2024-10-09 |language=en-US}}
On January 3, 2011, "Coastal Carolina's Modern Rock 98.7" debuted, taking the place of WSFM following the sale of that station & subsequent change over to WUIN. Brian Schimmel of Sunrise Broadcasting said the station would focus more on the 1990s than newer songs, and the target audience would be slightly older. The station would focus on the community with local hosts. The format, including commercials, would be "family-friendly".{{cite news |last=Royal |first=Judy |date=December 1, 2010 |title=Surf 98.3 changing to Coastal Carolina's Modern Rock 98.7 |url=https://www.starnewsonline.com/story/news/2010/12/01/surf-983-changing-to-coastal-carolinas-modern-rock-987/30846990007/ |accessdate=October 8, 2024 |work=Star-News}}
On January 25, 2011, WLGD changed its call sign to WRMR.
References
{{Reflist}}
External links
- {{Official website|https://www.modernrock987.com/}}
- {{FM station data|47884|WRMR}}
{{Wilmington (NC) Radio}}
{{Modern Rock Radio Stations in North Carolina}}