WRON-FM
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WRON-FM
| logo = WRON 103.1THEBEAR logo.png
| logo_size = 200px
| city = Lewisburg, West Virginia
| area = Lewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
| branding = 103.1 The Bear
| airdate = 1981
| frequency = 103.1 MHz
| format = Country
| power = 3,300 Watts
| haat = {{convert|273|meters}}
| class = B1
| facility_id = 59675
| coordinates = {{coord|37|48|17.0|N|80|21|3.0|W|type:landmark}}
| callsign_meaning = W RONceverte
calls previous community of license
| former_callsigns = WKCJ (1981–2008)
WRON-FM (2008–Present)
| owner = Radio Greenbrier, Inc.
| licensee = Michael J. Kidd
| sister_stations = WKCJ, WRLB, WRON, WSLW
| webcast = [http://www.primcast.com/asx/listen280287.pls WRON-FM Webstream]
| website = [https://twovirginiasmedia.com/radio-greenbrier/the-bear-103-1/ WRON-FM Online]
| affiliations = Fox News Radio
PRN Radio
West Virginia MetroNews
West Virginia Mountaineers
| licensing_authority= FCC
}}
WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
Station Swap and Sale
[http://www.allaccess.com All Access] reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
External links
- [https://twovirginiasmedia.com/radio-greenbrier/the-bear-103-1/ 103.1 The Bear official website]
- {{FCC-LMS-Facility|59675|WRON-FM}}
- {{FMARB|WRON}}
{{Clear}}
{{Bluefield Radio}}
{{Country Radio Stations in West Virginia}}
Category:Oldies radio stations in the United States
Category:Radio stations established in 1981
{{WestVirginia-radio-station-stub}}