WRUM
{{short description|Latin pop radio station in Orlando, Florida}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=August 2023}}
{{Infobox radio station
| name = WRUM
| logo =
| logo_upright =
| city = Orlando, Florida
| country = US
| area = Central Florida
| branding = Rumba 100.3
| frequency = {{frequency|100.3|MHz}} {{HD Radio}}
| airdate = {{start date and age|1950|6|26}}
| language = Spanish
| format = Latin pop–reggaeton–tropical music
| subchannels = {{ubl|HD2: Mega 97.1 (Bilingual CHR)|HD3: Retro 97.9 (Bilingual classic hits)}}
| erp = 100,000 watts
| haat = {{convert|484.0|m|ft|sp=us}}
| class = C
| licensing_authority = FCC
| facility_id = 59976
| coordinates = {{coord|28|34|52|N|81|4|31.2|W|region:US-FL_type:landmark|display=inline,title}}
| callsign_meaning = "Rumba"
| former_callsigns = {{ubl|WORZ-FM (1950–1957)|WKIS-FM (1957–1971)|WDIZ (1971–1996)|WSHE (1996–2004)|WEBG (2004–2005)}}
| owner = iHeartMedia
| licensee = iHM Licenses, LLC
| sister_stations = W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM
| translators = {{ubl|{{Radio Relay|97.1|W246BT|Clermont|HD2}}|{{Radio Relay|97.1|W246CK|Kissimmee|HD2}}|{{Radio Relay|97.9|W250CE|Kissimmee|HD3}}}}
| webcast = {{ubl|{{iHeartRadio|605}}|HD2: {{iHeartRadio|7155}}|HD3: {{iHeartRadio|10430}}}}
| website = {{ubl|{{Official URL}}|HD2: {{URL|lamegaorlando.iheart.com}}|HD3: {{URL|retro979.iheart.com}}}}
}}
WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WRUM |title=WRUM Facility Record |work=United States Federal Communications Commission, audio division }}{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WRUM|title=WRUM Station Information Profile|publisher=Arbitron}} The studios and offices are on Maitland Center Parkway in Maitland.{{Cite web|title=Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más.|url=https://rumba100.iheart.com/contact/|website=Rumba 100.3|language=es}}
WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.{{Cite web|last=|first=|date=|title=FM Query Results -- Audio Division (FCC) USA|url=https://transition.fcc.gov/fcc-bin/fmq?call=wrum&fileno=&state=&city=&freq=0.0&fre2=107.9&serv=&status=&facid=&asrn=&class=&list=0&ThisTab=Results+to+This+Page%2FTab&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9|access-date=2023-09-17|website=transition.fcc.gov}} The transmitter is in Bithlo, off Fort Christmas Road (Route 420).{{Cite web|title=WRUM-FM 100.3 MHz - Orlando, FL|url=https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=Wrum&nav=|website=radio-locator.com}}
WRUM broadcasts using the HD radio hybrid format.{{cite web|url=http://hdradio.com/station_guides/widget.php?id=39 |title=HD Radio Station Guide for Orlando |work=HD Radio |publisher=iBiquity }} The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds two FM translators at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as "Retro 97.9".
History
The station signed on the air on June 26, 1950. The call sign was WORZ-FM, originally simulcasting WORZ 740 AM (now WYGM).[https://worldradiohistory.com/Archive-BC-YB/1961-62/section%20B%20All%20Radio%20%20Broadcasting%20Yearbook%201961-1962-9.pdf Information] from the Broadcasting Yearbook 1961-1962 page B-38 The call sign changed in 1957 to WKIS-AM-FM. The two stations were owned by Central Florida Broadcasting and were network affiliates of NBC Red Network. They carried NBC's schedule of dramas, comedies, news, sports, soap operas, game shows, and big-band broadcasts during the "Golden Age of Radio".
In 1971, the simulcast ended as WKIS and WKIS-FM were sold to separate companies, with the FM station acquired by the Shamrock Development Company.{{Cite web|url=https://worldradiohistory.com/Archive-BC-YB/1972/B%20Radio%20YB%201972%20All-10.pdf|title=Broadcasting Yearbook 1972 page B-45}} The new management installed a progressive rock format, switching the call letters to WDIZ. Over time, the station's playlist focused on the top-selling albums and rock artists, as the station shifted to album-oriented rock.
In 1996, the station began stunting with sounds of a department store that included occasional talking, typewriter noises, and telephones ringing.{{cite web|url=http://cflradio.net/100.3%20WDIZ%20to%20WSHE%20flip.mp3 |title=100.3 WDIZ to WSHE flip|access-date=2023-09-17|format=MP3}} When the stunting had ended, it switched to all oldies as WSHE.{{Cite web|last=Jim Abbott of The Sentinel Staff|title=WSHE IS A NEWLY COOL SPOT|url=https://www.orlandosentinel.com/news/os-xpm-1999-04-30-9904290633-story.html|website=OrlandoSentinel.com|date=April 30, 1999 |language=en-US}} San Antonio-based Clear Channel Communications (now iHeartMedia) acquired the station in 1997. On February 28, 2004, after stunting with the last two minutes of "Hey Jude" by The Beatles on a loop for an entire weekend, the station's call letters were then switched to WEBG.{{Cite web|last=Jim Abbott of The Sentinel Staff|title=SHOCK WAVES ROCK ORLANDO'S AIRWAVES|url=https://www.orlandosentinel.com/news/os-xpm-1999-05-15-9905150152-story.html|website=OrlandoSentinel.com|date=May 15, 1999 |language=en-US}}
On February 2, 2005, the station flipped to a Spanish-language tropical music format. Over time, Latin pop and reggaeton were mixed into the playlist.
HD subchannels
=WRUM-HD2=
On April 19, 2017, WRUM's HD2 subchannel launched a bilingual CHR format, branded as Boom 97 Uno. It was simulcast on FM translators at 97.1 FM: W246BT in Clermont (about 20 miles west of Orlando), and W246CK in Kissimmee (a few miles south of Orlando).[https://radioinsight.com/headlines/117541/bilingual-chr-boom-97-uno-debuts-orlando/ Bilingual CHR "Boom 97 Uno" Debuts in Orlando] Radio Insight - April 19, 2017 However, due to a trademark claim by Radio One (which uses the "Boom" brand for its classic hip hop stations), the HD2 subchannel and FM translators were rebranded as Oi2 97 Uno (pronounced "Oidos") on May 4, 2017. On February 8, 2018, WRUM-HD2 became Mega 97.1.[https://radioinsight.com/headlines/122989/oi2-orlando-returns-iheart-mega-97-1/ Oi2 Returns to iHeart as Mega 97.1] Radio Insight - February 8, 2018
=WRUM-HD3=
From September 2018 until July 2024, WRUM’s HD3 subchannel simulcasted WRSO 810 AM, which currently broadcasts a sports radio format, until the simulcast moved to sister station WXXL, where the stations’ respective HD3 subchannels swapped formats, with the bilingual classic hits "Retro" national feed that aired on WXXL’s HD3 subchannel being moved to WRUM’s HD3 subchannel and ended up being simulcast on the FM translator as "Retro 97.9".{{Cite web |date=2024-07-26 |title=iHeart Launches Retro 97.9 In Orlando Suburbs |url=https://radioinsight.com/headlines/276146/iheart-launches-retro-97-9-in-orlando-suburbs/ |access-date=2024-09-11 |website=RadioInsight |language=en-US}}
=Translators=
{{RadioTranslators
| callsign = WRUM-HD2
| call1 = W246BT
| freq1 = 97.1
| fid1 = 151735
| watts1 = 27
| haat1 = 78
| class1 = D
| city1 = Clermont, Florida
| coord1 = {{coord|28|33|12|N|81|36|0.3|W|region:US-FL_type:landmark|name=W246BT}}
| call2 = W246CK
| freq2 = 97.1
| fid2 = 146627
| watts2 = 250
| haat2 = 103
| class2 = D
| city2 = Kissimmee, Florida
| coord2 = {{coord|28|22|2.1|N|81|23|12.1|W|region:US-FL_type:landmark|name=W246CK}}
}}
{{RadioTranslators
| callsign = WRUM-HD3
| width =
| call1 = W250CE
| freq1 = 97.9
| fid1 = 156694
| watts1 = 250
| haat1 = 119
| class1 = D
| city1 = Kissimmee, Florida
| coord1 = {{coord|28|22|2|N|81|23|12.3|W|region:US-FL_type:landmark|name=W250CE}}
| notes1 =
}}
References
{{Reflist}}
External links
- {{Official website}}
- {{FM station data|59976|WRUM}}
- {{FCC-LMS-Facility|146627|W246CK}}
- {{FXL|W246CK}}
{{IHeartMedia}}
{{Orlando Radio}}
{{Spanish Radio Stations in Florida}}
Category:1950 establishments in Florida
Category:Contemporary hit radio stations in the United States
Category:IHeartMedia radio stations