WSFR

{{Use American English|date=February 2025}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WSFR

| logo =

| image = SummitMedia office in Louisville, Kentucky.jpg

| caption = Office in Louisville

| city = Corydon, Indiana

| country = US

| area = Louisville metropolitan area

| branding = Classic Rock 107.7

| frequency = 107.7 MHz

| airdate = {{Start date and age|1994|5|24}} (as WHKW)

| format = Classic rock

| erp = 7,400 watts

| haat = {{convert|182|m|ft|sp=us}}

| class = B1

| facility_id = 55499

| callsign_meaning =

| former_callsigns = {{ubl|WEAJ (August–October 1993)|WWSN-FM (October 1993-1994)|WHKW (1994–1995)|WHKW-FM (1995–1996)}}

| affiliations =

| owner = SummitMedia

| licensee = SM-WSFR, LLC

| sister_stations = {{hlist|WRKA|WQNU|WVEZ}}

| webcast = {{listenlive|https://www.classicrock1077.fm/player/}}

| website = {{URL|https://www.classicrock1077.fm}}

| licensing_authority = FCC

}}

WSFR (107.7 FM, "Classic Rock 107.7") is a commercial radio station that plays classic rock from the 1960s, 1970s, and 1980s. Its studios are in the SummitMedia facility on Chestnut Centre in Downtown Louisville and its city of license is Corydon, Indiana.

WSFR is a Class B1 FM station.[https://transition.fcc.gov/fcc-bin/fmq?call=WSfR&fileno=&state=&city=&freq=88.1&fre2=107.9&serv=&status=&facid=&asrn=&class=&list=0&NextTab=Results+to+Next+Page%2FTab&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9 FCC.gov/WSFR] Its transmitter is off Lotticks Corner Road SE near Elizabeth, Indiana, west of the Ohio River. It shares its tower with WAY-FM station 105.9 WAYK and Alpha Media's 96.5 WGZB. The signal covers parts of Indiana and Kentucky.

History

Before going on the air, the station was issued a construction permit with the call sign WEAJ in August 1993. It received the WWSN-FM call letters in October 1993. On May 24, 1994, the station officially signed on. It originally had a country music format as "The Hawk". The call sign switched to WHKW to match the Hawk branding. Six months after going on the air, the station was sold to Regent Broadcasting for $2.6 million.[https://www.worldradiohistory.com/Archive-BC-YB/1997/B-Radio-All-BC-YB-1997.pdf Broadcasting & Cable Yearbook 1997 page B-148. Retrieved Jan. 13, 2025.]

In May 1996, sister station WQLL's 1970s hits format and "Cool" branding moved to WHKW from 103.9 FM.[Tom Dorsey, "TV shows flock to DJ for story on balloon rescue," The Courier-Journal, May 24, 1994.]{{cite magazine|title=Vox Jox|magazine=Billboard|last=Stark|first=Phyllis|date=June 4, 1994|volume=106|issue=23|page=129}}{{cite magazine|title=Vox Jox|last=Stark+|first=Phyllis|magazine=Billboard|date=July 16, 1994|volume=106|issue=29|page=84}} The station relaunched as classic hits-formatted "Star 107.7". In addition, the station changed call letters to WSFR.Tom Dorsey, "Radio deals may lead to a lock on formats," The Courier-Journal, May 15, 1996.Tom Dorsey, "Flurry of radio-station sales confirmed," The Courier-Journal, May 16, 1996.Tom Dorsey, "Few sets stayed dim for TV Turnoff Week; kids respond to poll," The Courier-Journal, May 20, 1996. Over time, the classic hits sound evolved to classic rock.

On October 28, 2011, WSFR changed its branding to "107.7 The Eagle". Even though the format remained classic rock, it began using the slogan "Louisville Classic Hits".{{cite web|url=http://www.radio-info.com/news/a-new-eagle-louisvilles-wsfr-1077-moves-from-classic-rock-to-classic-hits|access-date=2023-09-17|title=A new "Eagle": Louisville's WSFR (107.7) moves from classic rock to classic hits|archive-url=https://web.archive.org/web/20111031114408/http://www.radio-info.com/news/a-new-eagle-louisvilles-wsfr-1077-moves-from-classic-rock-to-classic-hits|archive-date=2011-10-31}}{{Cite web|url=http://radioinsight.com/blog/headlines/54084/wsfr-flies-like-an-eagle/#.TqrZN2DRrvs|title = WSFR Flies Like an Eagle| date=28 October 2011 }} The station was owned by Atlanta-based Cox Radio, Inc.

On July 20, 2012, Cox Radio announced the sale of WSFR and 22 other stations to SummitMedia LLC for $66.25 million. The sale was consummated on May 3, 2013.{{Cite web|url=https://radioinsight.com/blog/headlines/59007/cox-puts-clusters-up-for-sale/|title = Cox Puts Clusters up for Sale| date=20 July 2012 }}{{Cite web|url=https://radioinsight.com/blog/headlines/80882/cox-sells-stations-in-six-markets-to-two-groups/|title = Cox Sells Stations in Six Markets to Two Groups| date=6 May 2013 }}

On March 8, 2021, WSFR shifted its format from a classic hits and classic rock hybrid to all classic rock. It was still under the "107.7 The Eagle" branding, but was emphasizing the "Classic Rock" slogan.[https://radioinsight.com/headlines/205871/summitmedia-mixes-up-louisville/ SummitMedia Mixes Up Louisville] Radioinsight - March 8, 2021

On December 20, 2022, WSFR dropped the "Eagle" branding and began calling itself "Classic Rock 107.7".{{Cite web |date=2022-12-20 |title=SummitMedia Restructures Five Classic Rockers With Consolidated Branding, Playlists & On-Air Lineups - RadioInsight |url=https://radioinsight.com/headlines/246292/summitmedia-restructures-five-classic-rockers-with-consolidated-branding-playlists-on-air-lineups/ |access-date=2022-12-20 |language=en-US}}

Previous logos

References

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