WSWI

On July 20, 1946, the South Central Broadcasting Company filed with the Federal Communications Commission to build a new radio station on 820 kHz, with 250 watts of power to operate during daylight hours only. The FCC granted the permit on October 17,{{Cite web|url= https://cdbs.recnet.com/corres/?doc=60833 |title= History Cards for WSWI|publisher=Federal Communications Commission}} (Guide to reading History Cards) Work began in early 1947 to clear a tract of land at Mt. Auburn Road and Bismark Avenue, then outside the city limits.{{Cite news|url=https://www.newspapers.com/clip/99414320/radio-station-gets-12000-building-perm/|date=February 11, 1947|page=7|title=Radio Station Gets $12,000 Building Permit|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223724/https://www.newspapers.com/clip/99414320/radio-station-gets-12000-building/|url-status=live}} Further, South Central obtained a permit to set up an FM station at the same time.{{Cite news|url=https://www.newspapers.com/clip/99414408/new-fm-station-here-gets-go-ahead-signal/|date=June 12, 1947|page=11|title=New FM Station Here Gets Go-Ahead Signal|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223724/https://www.newspapers.com/clip/99414408/new-fm-station-here-gets-go-ahead-signal/|url-status=live}}

WIKY began broadcasting on August 3, 1947, with a dedication ceremony, followed by regular programs the next day.{{Cite news|url=https://www.newspapers.com/clip/99414557/on-the-air-tomorrow-820-on-your-dial/|date=August 3, 1947|page=16-A|title=On The Air Tomorrow --- 820 On Your Dial, WIKY|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223724/https://www.newspapers.com/clip/99414557/on-the-air-tomorrow-820-on-your/|url-status=live}}{{cite news|title=250-W Independent Opens in Evansville|url=http://www.worldradiohistory.com/Archive-BC/BC-1947/1947-08-04-BC.pdf|page=80|accessdate=October 5, 2014|work=Broadcasting|date=August 4, 1947|archive-date=March 8, 2021|archive-url=https://web.archive.org/web/20210308025838/https://worldradiohistory.com/Archive-BC/BC-1947/1947-08-04-BC.pdf|url-status=live}} It did not have a network affiliation and presented news, sports, music, and local service programs such as the "Lost and Found Column of the Air".{{r|Evan470803}} The next year, WIKY-FM 104.1 debuted, providing full-time service to accompany the daytime-only radio station.{{Cite news|url=https://www.newspapers.com/clip/99416063/its-here-a-new-member-in-the-family/|date=August 29, 1948|page=18|title=It's Here: A New Member in the Family!|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223724/https://www.newspapers.com/clip/99416063/its-here-a-new-member-in-the-family/|url-status=live}}

In the early 1950s, WIKY lobbied vigorously for a VHF television channel to be allocated to Evansville. By October 1951, not only did it have an application awaiting processing, but a TV studio was under construction at the Auburn Heights complex, and president John Englebrecht claimed that it could be on the air in six weeks if it were granted a station.{{Cite news|url=https://www.newspapers.com/clip/99416439/firm-could-start-telecasts-in-6-weeks/|date=October 24, 1951|page=1|title=Firm Could Start Telecasts In 6 Weeks - - If It Had channel|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223728/https://www.newspapers.com/clip/99416439/firm-could-start-telecasts-in-6-weeks/|url-status=live}} At one point, as many as five applicants sought VHF channel 7, but the hearings turned into a four-way battle.{{Cite news|url=https://www.newspapers.com/clip/99416697/fines-to-seek-tv-channel-organize-to-as/|date=July 10, 1952|page=1, [https://www.newspapers.com/clip/99416665/tv-plans/ 7]|first=Ed|last=Klingler|title=Fines To Seek TV Channel: Organize To Ask FCC for UHF 50|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223729/https://www.newspapers.com/clip/99416697/fines-to-seek-tv-channel-organize-to/|url-status=live}} However, after its attorney suffered a mental breakdown, South Central withdrew from contention in February 1954.{{Cite news|url=https://www.newspapers.com/clip/99417121/wiky-to-drop-out-of-channel-7-fight/|date=February 12, 1954|page=1|first=Dan|last=Kidney|title=WIKY To Drop Out Of Channel 7 Fight|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223729/https://www.newspapers.com/clip/99417121/wiky-to-drop-out-of-channel-7-fight/|url-status=live}} Many of its hearing exhibits had been ruled inadmissible, and the application had already been called "ill-starred".{{Cite news|url=https://www.newspapers.com/clip/99417296/wiky-plans-to-withdraw-channel-7-tv-appl/|date=February 13, 1954|page=11|title=WIKY Plans to Withdraw Channel 7 TV Application|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223730/https://www.newspapers.com/clip/99417296/wiky-plans-to-withdraw-channel-7-tv/|url-status=live}} It instead opted to expand into television elsewhere, buying WTSK-TV in Knoxville, Tennessee, in 1954.{{Cite news|url=https://www.newspapers.com/clip/99418442/wiky-owners-buy-knoxville-tv-station/|date=May 22, 1954|page=1|title=WIKY Owners Buy Knoxville TV Station|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022|archive-date=April 9, 2022|archive-url=https://web.archive.org/web/20220409223729/https://www.newspapers.com/clip/99418442/wiky-owners-buy-knoxville-tv-station/|url-status=live}}

WIKY AM and FM simulcast during daylight hours, carrying an easy listening format. However, in 1976, the FCC expanded the FM Non-Duplication Rule to cover stations in smaller markets.{{Cite news|url=https://www.newspapers.com/clip/99418700/tri-state-calling-complaints-about-driv/|date=October 16, 1976|page=12|title=Tri-State Calling: Complaints about drivers|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} By this time, WIKY was also seeing listeners tune in primarily on the FM frequency.{{Cite news|url=https://www.newspapers.com/clip/99419642/two-stations-have-big-lead/|date=August 7, 1977|page=17|first=Fred M.|last=Brown|title=Two stations have big lead|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} As a result, South Central began to chart a new course for the AM outlet, which was rumored to become a country music station to compete with WROZ (1400 AM).{{Cite news|url=https://www.newspapers.com/clip/99419359/parking-lot-jurisdiction/|date=January 22, 1977|page=8|title=Parking lot jurisdiction|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} Instead, WIKY went to a format that would later be called hot adult contemporary, aimed at an 18–34 age group.{{Cite news|url=https://www.newspapers.com/clip/99419546/wiky-radio-separating-am-fm-programming/|date=April 6, 1977|page=25|first=Rich|last=Davis|title=WIKY Radio separating AM, FM programming|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} By the start of the 1980s, however, the format had been dropped for a slightly more contemporary version of the FM format.{{Cite news|url=https://www.newspapers.com/clip/99420512/evansvilles-radio-market-reviewed/|date=July 20, 1981|page=13|first=Ken|last=McManus|title=Evansville's radio market reviewed|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}}

In 1981, South Central entered into an agreement to buy WROZ from Fuqua Industries. FCC rules of the time did not permit the ownership of multiple AM or FM stations in the same market; as a result, to acquire WROZ—a station that could broadcast day and night and was a higher-performing country station—WIKY AM had to be divested. An agreement was reached with Indiana State University–Evansville (ISUE), which already had a communications major with 100 students and on-campus studios, to donate the facility to the school; ISUE had attempted for several years to obtain a permit for an FM station but faced difficulties finding a suitable frequency.{{Cite news|url=https://www.newspapers.com/clip/99420696/donation-of-wiky-am-would-give-isue-its/|date=April 11, 1981|page=1|first=Nancy|last=Hutchinson|title=Donation of WIKY-AM would give ISUE its own voice over the radio|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} To prepare to take over the station, the university had to acquire additional tape recorders, a newswire service, and equipment to connect to the transmitter at the WIKY site.{{Cite news|url=https://www.newspapers.com/clip/99421116/wiky-am-transfer-deal-to-isue-should-b/|date=April 14, 1981|page=13|first=Patrice|last=Smith|title=WIKY AM transfer 'deal' to ISUE should be on paper within month|newspaper=Evansville Courier|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} South Central also donated some equipment and engineering assistance.{{Cite news|url=https://www.newspapers.com/clip/99421205/isue-radio-station-possible-by-january/|date=May 3, 1981|page=4-B|first=Dan|last=Considine|title=ISUE radio station possible by January|newspaper=Evansville Sunday Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} John Englebrecht appraised the value of the station being donated at slightly under $300,000.{{Cite news|url=https://www.newspapers.com/clip/99422404/cbs-the-other-victim-explores-the-eff/|date=November 4, 1981|page=11|first=Patrice|last=Smith|title=CBS' 'The Other Victim' explores the effect of rape on the spouse|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}}

On November 3, 1981, South Central took over operations of WROZ, and ISUE took over the former WIKY AM with the new call sign WSWI and a format consisting of local news, classical music, and jazz.{{Cite news|url=https://www.newspapers.com/clip/98246935/wiky-am-to-change-name-style-when-isue/|date=October 29, 1981|page=13|first=Patrice|last=Smith|title=WIKY-AM to change name, style when ISUE takes over Monday|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}}{{Cite news|url=https://www.newspapers.com/clip/99422012/wswi-debut-is-postponed-until-tuesday/|date=October 30, 1981|page=21|title=WSWI debut is postponed until Tuesday|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} The station also aired some sports broadcasts, though its ability to broadcast basketball games was severely curtailed by its daytime-only status.{{Cite news|url=https://www.newspapers.com/clip/99423846/campus-station-to-carry-usis-basketball/|date=November 21, 1986|page=39|first=Tim|last=Kaiser|title=Campus station to carry USI's basketball opener Saturday|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} (WIKY would return to the AM band in 1986 when the Non-Duplication Rule was dropped as a replacement for WROZ's country format.{{Cite news|url=https://www.newspapers.com/clip/99423699/wroz-out-wiky-am-taking-over/|date=August 27, 1986|page=9|title=WROZ out; WIKY-AM taking over|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}})

For its first year, WSWI used the WIKY AM tower site. However, in 1982, the tower collapsed, and the station was forced to use a {{convert|300|ft|m|adj=on}} as an improvised antenna.{{Cite news|url=https://www.newspapers.com/clip/99422947/new-wiky-tower-coming/|date=June 13, 1982|page=Sunday Look 31|title=New WIKY tower coming|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} It had already been planned for ISUE to build its own tower within five years, and as a result of the collapse, this was accelerated, with Englebrecht loaning $300,000 to the university to finance construction of an on-campus transmitter facility;{{Cite news|url=https://www.newspapers.com/clip/99423087/isue-seeking-radio-tower-with-a-boost-fr/|date=July 18, 1982|page=3-B|first=Dan|last=Considini|title=ISUE seeking radio tower with a boost from WIKY|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} meanwhile, funds were raised from the community to build a satellite receiver to allow the station to access satellite-delivered news and music programming.{{Cite news|url=https://www.newspapers.com/clip/99423257/building-progresses-on-isue-presidents/|date=August 8, 1982|page=9-G|title=Building progresses on ISUE president's home|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} The tower was erected in 1983 after the FCC granted approval to the university.{{Cite news|url=https://www.newspapers.com/clip/99423442/public-gives-schools-a-poor-grade/|date=August 28, 1983|page=5-B|first=Dan|last=Considine|title=Public gives schools a poor grade|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} In 1985, ISUE was separated from Indiana State University in Terre Haute and became the University of Southern Indiana.{{Cite news|url=https://www.newspapers.com/clip/99424222/orr-signing-sends-isue-on-its-way/|date=April 17, 1985|page=1, [https://www.newspapers.com/clip/99424264/ 3]|first=Nancy|last=Hutchinson|title=Orr signing sends ISUE on its way|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} Beginning in 1988, USI partnered with WPSR (90.7 FM), owned by the Evansville Vanderburgh School Corporation, to permit evening broadcasts of its athletics events.{{Cite news|url=https://www.newspapers.com/clip/99424453/usi-finds-radio-channel-for-basketball-b/|date=November 16, 1988|page=35|first=Michelle|last=Schwent|title=USI finds radio channel for basketball broadcasts|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} In 1997, the transmitter was replaced after the 1950s unit donated by South Central broke down in a summer heat wave.{{Cite news|url=https://www.newspapers.com/clip/99424892/wswi-transmitter-july-heat-knocked-camp/|date=August 18, 1997|page=11|first=Patricia|last=Swanson|title=WSWI transmitter: July heat knocked campus station off the air for three weeks|newspaper=Evansville Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}}

In 1999, WSWI moved to a new liberal arts center on the USI campus, and student interest increased. To provide more air time for students, two longtime specialty shows featuring classical and big band music ended their runs on the station.{{Cite news|url=https://www.newspapers.com/clip/99421737/two-broadcasters-at-usi-station-ending-p/|date=January 5, 2001|page=B9|first=Patricia|last=Swanson|title=Two broadcasters at USI station ending programs|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} The station began streaming on the internet in 2002, which also enabled nighttime programming and thus coverage of more USI sporting events.{{Cite news|url=https://www.newspapers.com/clip/99425017/webcasting-lets-usi-radio-go/|date=August 10, 2003|page=A1, [https://www.newspapers.com/clip/99425045/ A16]|first=Byron|last=Rohrig|title=Webcasting lets USI radio go international|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}}

WSWI, then known as "The Edge", and WPSR deepened their partnership in 2010 when WSWI's programming debuted as an HD2 subchannel of the latter station.{{Cite news|url=https://www.newspapers.com/clip/99425299/usi-radio-station-moves-up-to-high-defin/|date=February 23, 2010|page=A7|first=John|last=Martin|title=USI radio station moves up to high definition|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} In 2016, an analog FM signal was added when translator W239CI was put into service, the culmination of efforts dating to the early 1990s to put WSWI on FM; the FM translator is broadcast from the WIKY tower site. As a result, all USI sports broadcasts previously on WPSR moved to WSWI, though WSWI would continue producing high school sports broadcasts for WPSR.{{Cite news|url=https://www.newspapers.com/clip/99425438/usi-radio-station-makes-move-to-fm-side/|date=June 28, 2016|page=A4|first=Megan|last=Erbacher|title=USI radio station makes move to FM side of dial|newspaper=Evansville Courier and Press|location=Evansville, Indiana|via=Newspapers.com|access-date=April 9, 2022}} The station then rebranded as The Spin in time for the fall semester after press coverage of the FM launch led to a trademark concern; to remain "The Edge", WSWI would have had to pay an annual fee.{{cite news|url=https://usishield.com/23684/uncategorized/radio-station-undergoes-changes/|work=The Shield|title=Radio station undergoes changes|first=Sarah|last=Loesch|date=September 7, 2016|access-date=April 9, 2022|archive-date=October 21, 2020|archive-url=https://web.archive.org/web/20201021110114/https://usishield.com/23684/uncategorized/radio-station-undergoes-changes/|url-status=live}}

{{Reflist}}

• {{Official website|https://957thespin.com/}}

{{AM station data|68924|WSWI}}

• {{FCC-LMS-Facility|142181|W239CI}}
• {{FXL|W239CI}}

{{Evansville Radio}}

{{Daytime-only radio stations in Indiana}}

SWI

SWI

Category:University of Southern Indiana

Category:Radio stations established in 1947

Category:1947 establishments in Indiana

SWI