WSWR (FM)

{{short description|Radio station in Shelby, Ohio}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WSWR

| logo = WSWR My 100 logo.webp

| logo_size = 200px

| city = Shelby, Ohio

| area = Richland County
Crawford County
Morrow County

| branding = My 100.1

| frequency = {{frequency|100.1|MHz}} {{HD Radio}}

| airdate = {{start date|1981|12|1}}

| language = English

| format = Classic hits

| erp = {{val|3000|u=watts|fmt=commas}}

| haat = {{convert|91|m|ft|sp=us}}

| class = A

| licensing_authority = FCC

| facility_id = 66247

| coordinates = {{coord|40|56|42.00|N| 82|39|42.00|W|region:US_type:landmark}}

| former_callsigns = WSWR (1981–2011)
WMAN-FM (2011–12)

| owner = iHeartMedia

| licensee = iHM Licenses, LLC

| affiliations = Premiere Networks

| sister_stations = {{hlist|WFXN-FM|WMAN|WMAN-FM|WNCO|WNCO-FM|WXXF|WYHT}}

| webcast = {{iHeartRadio|my1001-4912}}

| website = {{URL|https://my100fm.iheart.com}}

}}

WSWR (100.1 MHz) is an FM radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is owned by iHeartMedia.{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=FA11&band=fm&callLetter=WSWR|title=WSWR-FM Station Information Profile|publisher=Arbitron}}

WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "WSWR Wizard 100" with its own DJ's and unique oldies then becoming "Crusin' 100," airing a more standard oldies format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN,{{cite news|title=Three radio stations to simulcast broadcasting|url=http://www.mansfieldnewsjournal.com/article/20111223/BUSINESS/112230327|accessdate=December 23, 2011|newspaper=Mansfield News Journal|date=December 23, 2011}} with both stations taking the WMAN-FM and WWMM calls, respectively.

File:WSWR.webp

On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format.[http://www.mansfieldnewsjournal.com/apps/pbcs.dll/article?AID=2012205020320 Mansfield News]{{Cite web|url=https://radioinsight.com/headlines/57223/cc-reverts-in-mansfield-oh/|title=CC Reverts In Mansfield, OH|date=2012-05-04|website=RadioInsight|language=en-US|access-date=2020-03-20}} Following an on-air apology by regional market manager Keith Kennedy,{{Cite web|url=http://formatchange.com/my-100-1-returns/|title=My 100.1 Returns|date=2012-05-04|website=Format Change Archive|language=en-US|access-date=2020-03-20}} the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.