WTAD

WTAD was first licensed on July 20, 1923, to Robert E. Compton and First Presbyterian Church in Carthage, Illinois.[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=155 "New stations"], Radio Service Bulletin, August 1, 1923, page 3. The call sign was randomly assigned from a sequential roster of available call letters. The station was deleted on December 18, 1923,[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=239 "Strike out all particulars"], Radio Service Bulletin, January 2. 1924, page 7. then relicensed on July 8, 1925, to Robert E. Compton in Carthage, broadcasting on 1270 kHz, with a power of 50 watts.[https://cdbs.recnet.com/corres/?doc=67406 History Cards for WTAD], fcc.gov. Retrieved August 3, 2018.[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=613 "New stations"], Radio Service Bulletin, August 1, 1925, page 3.

In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois, with its power increased to 500 watts."Radio News and Programs", The Indianapolis News, January 3, 1927. p. 20. Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927.[https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=60 "List of broadcasting stations issued temporary permits"], Radio Service Bulletin, April 30, 1927, pages 6-14. In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.[https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=205 "Extension of Broadcasting Station Licenses"], Radio Service Bulletin, December 31, 1927, page 7. On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WTAD, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it."[https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=182 "Appendix F (2): Letter to and list of stations included in General Order No. 32, issued May 25, 1928"], Second Annual Report of the Federal Radio Commission for the Year Ended June 30, 1928, Together With Supplemental Report for the Period From July 1, 1928 to September 30, 1928, pages 146-149. However, the station successfully convinced the commission that it should remain licensed.

On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40. WTAD's frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria.[https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=212 "Broadcasting Stations"], Second Annual Report of the Federal Radio Commission (June 30, 1928), page 176. In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only. In 1936, the station's power was increased to 1,000 watts. In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz.

By 1941, the station had become an affiliate of the CBS Radio Network.[https://www.worldradiohistory.com/Archive-BC-YB/1941/Radio-All-BC-YB-1941.pdf#page=16 1941 Yearbook Number], Broadcasting, 1941. p. 118. Retrieved August 3, 2018. In 1944, the station was sold to Lee Broadcasting for $487,500."[https://www.worldradiohistory.com/Archive-BC/BC-1944/1944-11-27-BC.pdf#page=64 WTAD is Acquired by Lee Syndicate]", Broadcasting, November 27, 1944. p. 64. Retrieved August 3, 2018. In 1952, the station's daytime power was increased to 5,000 watts. In the 1970s and 1980s, the station aired a MOR format.[https://www.worldradiohistory.com/Archive-BC-YB/1985/B-Radio-All-BC-YB-1985.pdf#page=86 Broadcasting Cablecasting Yearbook 1985], Broadcasting Cablecasting, 1985. p. B-86. Retrieved August 3, 2018. By 1986, news-talk programming was added.[https://www.worldradiohistory.com/Archive-BC-YB/1986/B-Radio-All-BC-YB-1986.pdf#page=91 Broadcasting Cablecasting Yearbook 1986], Broadcasting Cablecasting, 1986. p. B-91. Retrieved August 3, 2018. In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 WQCY, for $1.1 million.[https://www.worldradiohistory.com/Archive-BC/BC-1987/BC-1987-02-09.pdf#page=84 "AM-FM Combos]", Broadcasting, February 9, 1987. p. 84. Retrieved August 3, 2018. In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting)."[https://www.worldradiohistory.com/Archive-BC/BC-1989/BC-1989-02-13.pdf#page=46 Groups]", Broadcasting, February 13, 1989. p. 46. Retrieved August 4, 2018."[https://www.worldradiohistory.com/Archive-BC/BC-1989/BC-1989-05-15.pdf#page=64 TMZ Broadcasting Company has acquired the stock of Eastern Broadcasting Corporation]", Broadcasting, May 15, 1989. p. 62. Retrieved August 4, 2018.[https://www.nasdaq.com/markets/ipos/filing.ashx?filingid=1061655 Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18], Nasdaq, July 7, 1998. Retrieved August 4, 2018. In Spring 1994, the station's format was changed from soft AC to oldies."[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-04.pdf Format Changes & Updates]", The M Street Journal. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.

In the fall of 1994, the station's format changed from full service/oldies to an all-talk format."[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-11.pdf Format Changes & Updates]", The M Street Journal. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018. In 1997, Tele-Media was purchased by Citadel."[https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1997/RR-1997-04-04.pdf#page=6 Citadel Sitting Pretty With Tele-Media Buy]", Radio & Records, April 4, 1997. p. 6. Retrieved August 4, 2018. In 1997, the station's programming began to be simulcast on 106.7 WBRJ in Mount Sterling, Illinois."[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1997-04.pdf Format Changes & Updates]", The M Street Journal. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018. In 1998, the station was sold to STARadio Corporation."[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1998-07.pdf#page=9 Elsewhere]", The M Street Journal. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018. In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7"."[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1999-05.pdf#page=2 Format Changes & Updates]", The M Street Journal. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.

{{reflist}}

• [https://www.wtad.com/ WTAD's website]

{{AM station data|64839|WTAD}}

• [https://cdbs.recnet.com/corres/?doc=67406 FCC History Cards for WTAD] (covering 1923, 1925-1979)

{{KHQradio}}

{{News/Talk Radio Stations in Illinois}}

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TAD

Category:News and talk radio stations in the United States

Category:Radio stations established in 1923

Category:1923 establishments in Illinois

Category:Radio stations disestablished in 1923

Category:Radio stations established in 1925

Category:1925 establishments in Illinois