WUBU (FM)

{{Infobox radio station

| name = WUBU

| logo = WUBU Mix 102.3 logo.png

| logo_size =

| city = New Carlisle, Indiana

| country = US

| area = South Bend, Indiana

| branding = The New Mix 102.3

| frequency = 102.3 MHz

| airdate = July 2, 1991 (as WGTC)

| format = Urban adult contemporary

| erp = 2,000 watts

| haat = {{convert|121|m|ft|sp=us}}

| class = A

| facility_id = 63772

| licensing_authority = FCC

| callsign_meaning =

| former_callsigns = {{ubl|WSPW (1989)|WERQ (1989)|WGTC (1989–2002)|WZUW (2002–2003)|WWLV (2003–2004)|WOZW (2004–2006)|WZOW (2006–2008)|WOZW (2008)|WSMM (2008–2016)|WYET (2016–2023)}}

| owner = Artistic Media Partners

| licensee = Sound Management, LLC

| affiliations = Premiere Networks

| sister_stations = WNDV-FM, WYXX

| webcast = {{listen live|https://thenewmix1023.com}}

| website = {{URL|https://thenewmix1023.com}}

}}

WUBU (102.3 MHz) is an FM radio station licensed to New Carlisle, Indiana. Owned by Sound Management (d/b/a Artistic Media Partners), it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market.

History

In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET.{{Cite web|title=All 80's Comes To South Bend|url=https://radioinsight.com/headlines/108768/1980s-comes-to-south-bend/|access-date=November 17, 2020|website=RadioInsight|language=en-US}} After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.[https://radioinsight.com/headlines/212432/wyet-relaunches-as-throwback-102-3/ WYET Relaunches As Throwback 102.3] Radioinsight - September 3, 2021

On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "Changes" by Tupac Shakur), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on WUBU's impending drop of the format following its sale to VCY America (to the point of running liners advising listeners to change to the station after the move, then officially adopting the "Mix" branding of the station after the flip officially occurred and the WUBU call sign on December 17, 2023). The first song on "The New 102.3" was "In Da Club" by 50 Cent.[https://radioinsight.com/headlines/258284/the-new-102-3-saves-rb-and-old-school-in-south-bend/ The New 102.3 Saves R&B and Old School in South Bend] Radioinsight - September 1, 2023

References

External links

{{FM station data|63772|WUBU}}

{{coord|41.727|N|86.408|W|type:landmark_region:US-IN_source:FCC|display=title}}

UBU

Category:St. Joseph County, Indiana

Category:Radio stations established in 1990

Category:1990 establishments in Indiana

Category:Urban adult contemporary radio stations in the United States