WVVR

{{refimprove section|date=February 2025}}

The station's construction permit was issued by the FCC on February 27, 1960.{{r|hc}} It went on the air on September 17, 1960, as WKOF under ownership of Pennyrile Broadcasting Company.{{cite news|title=WKOA Adds FM Service|work=Kentucky New Era|date=September 17, 1960}} It was a part-time simulcast of WKOA (1480 AM), which was previously owned by the Kentucky New Era newspaper,{{cite news|title=Oldies station going country|work=Kentucky New Era|date=June 15, 1994|page=6B|url=https://books.google.com/books?id=1vArAAAAIBAJ&dq=WBVR&pg=PA112&article_id=1899,3908549|via=Google Books|access-date=July 8, 2023}} with 50% of WKOF's programming being a separate entity from the AM station. In 1968, its first power increase was granted for the station to increase its power from its original 7,950 watts to 30,000 watts.{{r|hc}} The station then changed the callsign to WKSD on July 1, 1976.{{r|hc}} The station was purchased in 1977 by a group of Hopkinsville, Kentucky investors, under the business name Pennyrile Broadcasting Company, with Hal King serving as the manager; the new owners changed the callsign to WKOA-FM on November 10, 1977.{{r|hc}} In 1979, the station relocated its transmission facility from its original location near the Western Kentucky Fairgrounds to its current location, and increased its signal power to its current 100,000 watts, becoming one of the most powerful radio stations in the Hopkinsville area.{{cite news|title=WKOA Power Is Raised|work=Kentucky New Era|date=March 20, 1979|page=11|url=https://books.google.com/books?id=c_QrAAAAIBAJ&dq=WKOA-FM&pg=PA90&article_id=1193,2076836|via=Google Books|access-date=July 8, 2023}}

Over time the station programmed beautiful music, stereo rock and contemporary hit radio, with brandings such as "K-100" and "Z-100". It then became known as Kool 100 when the station's call letters changed to WZZF-FM in late 1986.{{Cite book|last=Nash|first=Francis M.|date=1995|title=Towers Over Kentucky: A History of Radio and TV in the Bluegrass State|publisher=HOST Communications|url=https://worldradiohistory.com/BOOKSHELF-ARH/History/Towers-Over-Kentucky-Nash-1995.pdf|via=World Radio History|isbn=9781879688933|page=91}}

In 1994, the station was purchased by WRUS, Inc., of Russellville, Kentucky (a division of Forever Broadcasting at the time).{{r|KNE}} WZZF had been rock-n-roll oldies,{{cite news|last=Ferguson|first=Mary D.|title=Radio vets recall good old days|work=Kentucky New Era|page=B1|date=June 27, 1991|url=https://books.google.com/books?id=X9wrAAAAIBAJ&dq=WZZF&pg=PA19&article_id=5539,5529697|via=Google Books|access-date=August 4, 2023}} but changed call letters to the current WVVR on July 1, 1994,{{cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=73970&Callsign=WVVR |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database}} when it joined forces with WBVR-FM 96.7 to simulcast the latter's country music format.{{cite magazine|title=Vox Jox|magazine=Billboard|last=Stark|first=Phyllis|date=July 30, 1994|page=122|volume=106|issue=31}} Prior to this, WBVR-FM (originally broadcast at 101.1 MHz) in Russellville was considered to be the "Original Beaver" radio station, with the hook phrase "The Beaver 1-oh-1 FM". That station had far less power and was separate until its purchase later on after the Beaver Branding was reallocated onto the former WMJM (96.7 MHz).{{Cite news|url=https://www.newspapers.com/clip/94284222/where-did-1011-fm-go/|date=July 28, 1994|page=2|title=Where Did 101.1 FM Go?|newspaper=News-Democrat and Leader|location=Russellville, Kentucky|via=Newspapers.com|access-date=February 5, 2022|archive-date=February 5, 2022|archive-url=https://web.archive.org/web/20220205213710/https://www.newspapers.com/clip/94284222/where-did-1011-fm-go/|url-status=live}} That changed after the tower and frequency were sold to Clear Channel in Nashville, Tennessee; although the license for the 101.1 MHz frequency remains licensed in Russellville, the frequency is now in use by Nashville-based hip hop station WUBT. This is when WBVR-FM (now licensed to nearby Auburn as of 2001) adopted the 96.7 FM frequency in Bowling Green after the closure of WMJM's previous operations. Afterward, the Hopkinsville station adopted a new branding, "The Beaver 100.3". Beaver Country programming was fed to both WBVR and WVVR from its Russellville studio.{{Cite book|last=Nash|first=Francis M.|date=1995|title=Towers Over Kentucky: A History of Radio and TV in the Bluegrass State|isbn=9781879688933}} This ended in the late 1990s, when the station moved out of its studios in Russellville, Kentucky, and split operations between new studios located in both Bowling Green and downtown Hopkinsville, Kentucky. The Beaver branding is still used by both WVVR and the current WBVR-FM 106.3, under separate ownership. After the sell off from Forever Broadcasting in the 2000s, the station was moved to a brand new location in Clarksville, Tennessee, along with the other main Clarksville stations including WCVQ.

• Scooter Davis (d. 6/24/2016)
• Myla Thomas (currently mornings at WBVR in Bowling Green)
• Radio Rusty (Engineer for WFGS in Murray, KY)
• Steve Meredith aka "Roy Calhoun"
• Dylan "The Country Music Thriller" Miller
• Bailey Brooks (currently at WVVR as morning show co-host)
• Cheyenne Rivers
• Michael Davis (currently at WFGS in Murray, Kentucky)
• Marc Green
• Shannon Presley (currently at WBVR in Bowling Green)
• Alan Austin (currently at WBVR in Bowling Green)
• Tony Pratt aka "Kaptain Kicks" (currently at Nashville Country Television Network in Nashville, TN)

{{Reflist}}

• [https://www.thebeaverfm.com/ WVVR official website]
• {{FM station data|73970|WVVR}}

{{Clarksville-Hopkinsville Radio}}

{{Country Radio Stations in Kentucky}}

{{Saga Communications}}

VVR

Category:Radio stations established in 1960

Category:1960 establishments in Kentucky