WWFK

A construction permit for the station, then allocated to Saranac Lake, New York, was granted to on June 6, 2005,{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1040007|title=Application Search Details|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=December 27, 2009}} after having won it at auction in November 2004.{{cite news|url=http://www.fybush.com/NERW/2004/041129/nerw.html|title=New Sounds for Nova Scotia and N.B.|last=Fybush|first=Scott|date=November 29, 2004|work=NorthEast Radio Watch|access-date=December 27, 2009}} The allocation was later moved to Dannemora.{{cite news|url=http://www.fybush.com/NERW/2008/080623/nerw.html|title=Fire Silences WRKI|last=Fybush|first=Scott|date=June 23, 2008|work=NorthEast Radio Watch|access-date=December 27, 2009}} The station was initially assigned the call sign WDYC on February 15, 2008.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=164251&Callsign=WPLA|title=Call Sign History|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=September 4, 2018}}

The station first signed on that June as WELX, as a simulcast of 102.9 WCLX in nearby Westport, New York. At the time, WCLX had an album oriented rock format. The WNMR call letters were introduced on April 6, 2009; within a week, the WCLX simulcast was discontinued,{{cite news|url=http://www.fybush.com/NERW/2009/090413/nerw.html|title=No TV at 1 World Trade Center|last=Fybush|first=Scott|date=April 13, 2009|work=NorthEast Radio Watch|access-date=December 27, 2009}} and the station temporarily went silent.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1311955&Service=FM&Form_id=910&Facility_id=164251|title=Notification of Suspension of Operations / Request for Silent STA |last=Homel|first=Benjamin L.|date=May 11, 2009|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=December 27, 2009}}

Image:WNMR1071.png

WNMR returned to the air that fall, under a local marketing agreement (LMA) with Convergence Entertainment and Communications.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1337445&Service=FM&Form_id=314&Facility_id=166029|title=APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE (for WXMR 100.7)|last=Homel|first=Benjamin L.|author-link=Randy Michaels|author2=Loper, Jeff |date=May 22, 2009|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=December 27, 2009|quote=IN ADDITION TO ITS INTEREST IN THE SUBJECT APPLICATION, ASSIGNEE IS ALSO THE PROGRAMMER IN A LOCAL PROGRAMMING AND MARKETING AGREEMENT CONCERNING FM STATION WNMR, DANNEMORA, NY (FAC ID 164251).}} It carried a talk radio format, with most programming on WNMR syndicated, including The Dan Patrick Show, The Michael Smerconish Show, The Dave Ramsey Show, some programming from Bloomberg Radio, Free Talk Live, the Midnight Trucking Radio Network, lifestyle talk programming on weekends, and some Sporting News Radio content on Sundays.{{cite news|url=http://www.fybush.com/NERW/2010/100628/nerw.html|title=Tornado Rips WICC/WEBE|last=Fybush|first=Scott|date=June 28, 2010|work=NorthEast Radio Watch|access-date=June 30, 2010}} A local program, Corm and the Coach, aired in morning drive time and was co-hosted by Steve Cormier and Tom Brennan. The pair had previously been heard on WCPV until 2008.{{cite news|url=http://www.fybush.com/NERW/2009/090831/nerw.html|title=WAEB Tower Downed|last=Fybush|first=Scott|date=August 31, 2009|work=NorthEast Radio Watch|access-date=December 27, 2009}} Convergence had planned a television simulcast of the show on WGMU.{{cite news|url=http://www.wcax.com/global/story.asp?s=10987067|title=Corm and the Coach Come Back|date=August 25, 2009|work=WCAX.com|access-date=December 27, 2009|archive-url=https://web.archive.org/web/20100212045516/http://www.wcax.com/global/story.asp?s=10987067|archive-date=February 12, 2010|url-status=dead|df=mdy-all}} WNMR also carried hourly newscasts from ABC News Radio.{{cite web|url=http://www.starpointenterprises.com/images/WNMR_WGMU_REVISED_Info.pdf |title=WNMR/WGMU Revised Info |publisher=Starpoint Enterprises |access-date=December 27, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20151208183008/http://www.starpointenterprises.com/images/WNMR_WGMU_REVISED_Info.pdf |archive-date=December 8, 2015 }} However, the station struggled due to poor advertising revenues, leading Corm and the Coach to go on hiatus after the April 7, 2010 broadcast.{{cite news|url=http://www.burlingtonfreepress.com/article/20100410/NEWS01/4100301/Corm-and-The-Coach-radio-show-off-the-air|title='Corm and The Coach' radio show off the air|date=April 10, 2010|work=The Burlington Free Press|access-date=April 10, 2010}} {{Dead link|date=October 2010|bot=H3llBot}} Five days later, it was announced that Convergence had put WNMR's operations up for sale.{{cite news|url=http://www.burlingtonfreepress.com/article/20100413/NEWS01/4130301/Sale-of-Vermont-radio-station-might-bring-back-Corm-and-the-Coach|title=Sale of Vermont radio station might bring back Corm and the Coach|page=B5|date=April 13, 2010|work=The Burlington Free Press|access-date=April 13, 2010}} {{Dead link|date=October 2010|bot=H3llBot}} On May 1, the station once again left the air.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1369439&Form_id=910&Facility_id=164251|title=Notification of Suspension of Operations|last=Homel|first=Benjamin L.|date=May 17, 2010|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=May 19, 2010}}

File:WNMR1071TheGame.png

After Convergence formed a new broadcast subsidiary, CEC Media Group, the station resumed broadcasting in late June with an all-sports format. Most programming came from Sporting News Radio (now SB Nation Radio), save for a local afternoon show hosted by Rich DeLancey. Later, Mike O'Meara's one-hour talk show was added. However, automation problems forced WNMR off the air once more on March 11, 2011.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1423633&Service=FM&Form_id=910&Facility_id=164251|title=Notification of Suspension of Operations|last=Homel|first=Benjamin L.|date=April 11, 2011|work=CDBS Public Access|publisher=Federal Communications Commission|access-date=April 19, 2011}} Convergence ended its association with the station in July 2012; Convergence's owner, Jeff Loper, said that the company "had issues with finding people to run the thing successfully".{{cite news|last1=Bolles|first1=Dan|title=The Case of the Phantom Polka Station|url=http://www.sevendaysvt.com/LiveCulture/archives/2014/09/12/the-case-of-the-phantom-polka-station|access-date=April 23, 2016|work=Seven Days|date=September 12, 2014}}

WNMR went back on air for a short amount of time{{when|date=April 2016}} as "107.1 The Fixx" with a rhythmic contemporary format. Due to disagreements with the owner, the station went off air.{{when|date=April 2016}} "The Fixx" continued as an Internet radio station. While WNMR was off the air, 107.1 WRFK, a classic hits station in Barre, could be heard in the Champlain Valley. By August 2014, the station was back on the air and stunting with polka music. A teaser ad stated that 107.1 would be the new home for "The Barrel". WNMR subsequently broadcast a country music format as "Kickin' Country 107.1".

File:WBKM1071.gif

The station changed its call sign to WBKM on March 15, 2016. The change came after Radioactive leased the station to Music Guild International, a Vermont corporation, which programmed an adult album alternative format, after having operated WBKM as an Internet radio station since 2008.{{cite news|last1=Venta|first1=Lance|title=Burlington VT AAA Webcaster Makes Move To FM|url=https://radioinsight.com/blog/headlines/105482/burlington-vt-aaa-webcaster-makes-move-to-fm/|access-date=April 23, 2016|work=RadioInsight|date=March 16, 2016|language=en-US}}

File:WPLA What the FM 107.1 logo.png

The station changed its call sign again on September 16, 2017, to WWWF. During this period, the station had an adult hits format branded "What The FM", playing a variety of pop hits from classic rock, contemporary rock music, oldies and dance music.

On September 1, 2018, the call sign was changed to WPLA. On October 15, 2018, WPLA changed its format from adult hits to active rock, branded as "107.1 WPLA, Plattsburgh Rocks"; by this point, operations of the station had been taken over by A&J Radio.[https://radioinsight.com/headlines/171247/wpla-says-plattsburgh-rocks/ WPLA Says Plattsburgh Rocks] Radioinsight - October 16, 2018 A&J Radio and Border Media merged to form Loud Media on May 6, 2020;{{cite news |title=Loud Media Formed As Border Media And A&J Radio Merge. |url=http://www.insideradio.com/free/loud-media-formed-as-border-media-and-a-j-radio-merge/article_6c350192-8fdb-11ea-807a-9bdf6499216a.html |access-date=February 13, 2021 |work=Inside Radio |date=May 6, 2020 |language=en}} on May 25, 2020, the combined company changed WPLA's format to classic hits and its nickname to "107.1 Lake FM".[https://radioinsight.com/headlines/187743/the-lake-brings-more-classic-hits-to-burlington-plattsburgh/ The Lake Brings More Classic Hits to Burlington-Plattsburgh] Radioinsight - May 26, 2020

File:WPLA 107.1 Lake FM logo.jpg

On June 26, 2020, operations of WPLA were taken over by Great Eastern Radio, and the station returned to a rock format in a simulcast with Great Eastern-owned WRFK.{{cite news |last1=Venta |first1=Lance |title=Frank-FM Expands To Burlington VT With Great Eastern Purchase |url=https://radioinsight.com/headlines/189651/frank-fm-expands-to-burlington-vt-with-great-eastern-purchase/ |access-date=February 13, 2021 |work=RadioInsight |date=June 26, 2020}} The station changed its call sign to WWFK on July 1, 2020. The station's city of license changed to Plattsburgh West on December 4, 2020. Initially programming the station under an LMA, Great Eastern Radio filed to purchase the station for $75,000 in February 2021.{{cite news |title=Price For Sound Communications-Seven Mountains Deal: $1.8 Million |url=https://www.allaccess.com/net-news/archive/story/204249/price-for-sound-communications-seven-mountains-dea |access-date=February 13, 2021 |work=All Access |date=February 8, 2021 |language=en}} The purchase was consummated on May 4, 2021.

{{Reflist}}

• {{Official website|http://www.frankvermont.com}}
• {{FM station data|164251|WWFK}}

{{Burlington-Plattsburgh Radio}}

{{Classic Rock Radio Stations in New York}}

WFK

Category:Radio stations established in 2008

Category:2008 establishments in New York (state)

Category:Classic rock radio stations in the United States