WWMC
{{short description|Radio station in Kinston, North Carolina}}
{{for|the Lynchburg, Virginia radio station that held the call sign WWMC at 90.9 FM from 1993 to 2015|WQLU}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WWMC
| logo =
| city = Kinston, North Carolina
| area =
| branding = 1010 AM & 92.9 FM La Ley
| frequency = 1010 kHz
| translator = {{Radio Relay|92.9|W225CD|Kinston}}
| airdate = September 1950 (as WELS)
| format = Contemporary hit radio–Latin pop–reggaeton–tropical music
| language = Spanish
| power = 1,000 watts day
78 watts night
| class = D
| facility_id = 20408
| licensing_authority = FCC
| coordinates = {{coord|35|17|0.00|N|77|39|53.00|W|region:US-NC_type:landmark}}
| callsign_meaning =
| former_callsigns = WELS (1950-2015)
| affiliations =
| owner = Donald W. Curtis
| licensee = Eastern Airwaves, LLC
| sister_stations = WELS-FM
| webcast = [https://player.listenlive.co/47821 Listen Live]
| website = [https://www.laleync.com laleync.com]
}}
WWMC (1010 AM, "1010 & 92.9 La Ley") is a radio station broadcasting a Spanish Contemporary hit radio–Latin pop–reggaeton–tropical music format. Licensed to Kinston, North Carolina, United States, the station is currently owned by Donald W. Curtis, through licensee Eastern Airwaves, LLC.
History
The station was owned by Kinston Christian Radio, Inc. when it began a Simulcast on WSTK 104.5 FM is beginning on January 25, 2011. FCC ownership filings indicated that Kinston Christian Radio is owned by Bishop Levi E Willis, Sr of Willis Broadcasting of Norlfolk, Virginia.http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=509986 Willis Broadcasting operated several dozen stations that broadcast gospel music targeted at African Americans.{{cite journal
| last = Barbara
| first = Pinckney
| authorlink =
| title = Willis changes local station to African-American gospel
| journal = Albany (NY) Business Review
| volume =
| issue =
| pages =
| publisher =
| location =
| date = January 24, 1997
| url = http://www.bizjournals.com/albany/stories/1997/01/27/story4.html
| doi =
| id =
| accessdate = }}
WELS AM 1010 went off the air on November 7, 2012. The station became WWMC-AM Gospel 1010 with a new translator with 250 watts on 92.9 FM W225CD in 2015.
On April 14, 2025, WWMC changed their format from gospel to a simulcast of WYMY, branded as "La Ley".[https://radioinsight.com/headlines/298571/la-ley-expands-to-goldsboro-kinston/ La Ley Expands to Goldsboro & Kinston] Radioinsight - April 14, 2025
References
{{Reflist}}
External links
{{AM station data|20408|WWMC}}
{{Spanish Radio Stations in North Carolina}}
Category:Spanish-language radio stations in the United States
{{NorthCarolina-radio-station-stub}}