WWWX

The station signed on January 30, 1967 as WMKC, operating on 96.7 FM under the ownership of Kimball Broadcasting.{{cite book|title=1968 Broadcasting Yearbook|year=1968|page=B-184|url=http://americanradiohistory.com/Archive-BC-YB/1968/B%202%20Broadcasting%20Yearbook%201968.pdf|access-date=May 3, 2017}} In 1968, the station became an affiliate of the ABC FM network.{{cite book|title=1969 Broadcasting Yearbook|year=1969|page=B-191|url=http://americanradiohistory.com/Archive-BC-YB/1969/B%202%20Radio%201969%20BC%20YB.pdf|access-date=May 3, 2017}} By 1971, WMKC had a middle of the road format, and devoted 20 hours a week to jazz music.{{cite book|title=1972 Broadcasting Yearbook|year=1972|page=B-235|url=http://americanradiohistory.com/Archive-BC-YB/1972/B-2%20YB%201972%20All-12.pdf |access-date=May 3, 2017}} The station changed its affiliation to the Mutual Broadcasting System in 1978; by then, programming also included three hours of classical music.{{cite book|title=Broadcasting Yearbook 1979|year=1979|page=C-246|url=http://americanradiohistory.com/Archive-BC-YB/1978/C-2-Broadcasting-Yearbook-1978-Full.pdf|access-date=May 3, 2017}}

Kimball Broadcasting, a subsidiary of the Miles Kimball mail order company, sold WMKC to Cummings Communications for $400,000 in 1980.{{cite news|title=Changing Hands|url=http://americanradiohistory.com/Archive-BC/BC-1980/1980-01-07-BC.pdf|access-date=May 3, 2017|work=Broadcasting|date=January 7, 1980|page=93}} The new owners changed the call letters of the station to WAHC, which at the time carried a Beautiful music format.{{cite news|title=Call Letters |url=http://americanradiohistory.com/Archive-BC/BC-1980/1980-06-02-BC.pdf |access-date=May 3, 2017|work=Broadcasting|date=June 2, 1980|page=66}} Several short lived format changes came through the station after the sale. WAHC tried an album oriented rock format which didn't attract listeners, then by December 1982 switched (back) to middle of the road.{{Cite news |title=Back and Forth With Radio Station Formats|last=Richards |first=Tom|date=1982-12-21|work=The Post-Crescent |url=https://www.newspapers.com/image/289104348|access-date=2018-05-23|page=A-16|language=en|via=Newspapers.com}} In September 1983, facing miserable audience ratings of less than 1% of the market,{{Cite news |url=https://www.newspapers.com/image/289359678 |title=Oshkosh's WAHC tries old '40' formula|last=Richards |first=Tom|date=1984-01-06|work=The Post-Crescent|access-date=2018-05-23|page=A-8|language=en|via=Newspapers.com}} it made another format switch, this time to contemporary hit radio under the moniker SuperHit 97;{{Cite news |title=WIXX and WAHC appeal to the boom box crowd|last=Kowalski|first=Joe|date=1986-06-22 |url=https://www.newspapers.com/image/270931741/ |work=Fond du Lac Commonwealth Reporter|access-date=2018-05-23 |page=2|language=en|via=Newspapers.com}} the station was affiliated with the RKO Radio Network and competed with WIXX.{{cite book |title=Broadcasting/Cable Yearbook 1981|year=1981|page=C-262|url=http://americanradiohistory.com/Archive-BC-YB/1981/Cb%20Facilities%20of%20Radio%201981%20N-Z.pdf |access-date=May 3, 2017}} WAHC kept this format until 1987, when it switched to modern country.{{cite book|title=Broadcasting/Cablecasting Yearbook 1988|year=1988|page=B-313|url=http://americanradiohistory.com/Archive-BC-YB/1988/B-Radio-Neb-Terr-1988-YB.pdf|access-date=May 3, 2017}} ODON Communications bought the station in 1988{{cite book|title=The Broadcasting Yearbook 1990|year=1990|page=B-346|url=http://americanradiohistory.com/Archive-BC-YB/1990/B-Radio-NE-Terr-BC-YB-1990.pdf|access-date=May 3, 2017}} and changed its call letters to WUSW in 1989.{{cite web|title=Call Sign History (WWWX) |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=50052&Callsign=WWWX |website=CDBS Public Access|publisher=Federal Communications Commission |access-date=May 3, 2017}} In 1991, a reallocation of various FM frequencies in Wisconsin moved WUSW to 96.9 FM.{{cite news|title=For The Record|url=http://americanradiohistory.com/Archive-BC/BC-1991/BC-1991-05-27.pdf|access-date=May 3, 2017|work=Broadcasting|date=May 27, 1991|page=66|quote=…substituted ch. 245A for ch. 244A at Oshkosh, and modified license of WUSW accordingly…}}

In January 1997, WUSW and WNAM were sold to Value Radio Corporation, who in turn sold them to Cumulus Media on August 31, 1997.{{cite web|title=Cumulus Media Inc. prospectus |url=http://www.nasdaq.com/markets/ipos/filing.ashx?filingid=695137|publisher=NASDAQ|access-date=May 3, 2017|date=June 26, 1998}} On April 1, 1999, the station began simulcasting a rock format, branded "The Fox", with WEZR (107.5 FM) in Green Bay{{cite news|title=Rumbles, Pt. 1|work=Radio & Records |url=http://www.americanradiohistory.com/Archive-RandR/1990s/1997/RR-1997-04-09.pdf|access-date=May 3, 2017|date=April 9, 1999 |page=26}} and changed its call letters to WWWX.Bob Lowe, "Once-dominant country station makes a surprising switch to rock format," The Post-Crescent, April 4, 1999. The simulcast ended in 2003, when the Green Bay station (which had become WXWX) took on the sports radio format of WDUZ; the "Fox" format would continue on WWWX.{{cite news|last1=Barrington|first1=Ray|title=WDUZ back on FM band - with sports |url=http://www.greenbaynewschron.com/page.html?article=122364|access-date=May 3, 2017|work=Green Bay News-Chronicle |date=October 7, 2003|archive-url=https://web.archive.org/web/20031101081716/http://www.greenbaynewschron.com/page.html?article=122364|archive-date=November 1, 2003|url-status=dead}}

After Cumulus Media swapped its Green Bay radio stations to Clear Channel Communications for two stations in Cincinnati and entered into a local marketing agreement to retain control of the Green Bay stations (which Cumulus reacquired in 2013), WWWX, along with WZNN in Allouez, Wisconsin, was placed into a trust,{{cite web|title=Cumulus Media Inc. Form 10-K|website=EDGAR |publisher=Securities and Exchange Commission |url=https://www.sec.gov/Archives/edgar/data/1058623/000095014409002269/g18012e10vk.htm|access-date=May 3, 2017 |date=March 16, 2009}} WI Radio, LLC,{{cite news|last1=Jacobson|first1=Adam |title=National Player Converts LMA To Buy |url=http://rbr.com/trans0214/|access-date=May 3, 2017 |work=Radio Business Report|date=February 13, 2017}} that was required to sell the stations. In 2013, WWWX was transferred to another trust, Current Radio, LLC. After Cumulus moved WOGB's city of license from Kaukauna (part of the Appleton market) to Reedsville (part of the Green Bay market) in August 2013, Cumulus was able to reacquire WWWX in 2017.

{{Reflist|20em}}

• [http://www.fox969.com Official website]
• {{FM station data|50052|WWWX}}

{{Appleton-Oshkosh Radio}}

{{Modern Rock Radio Stations in Wisconsin}}

{{Cumulus Media}}

WWX

Category:Alternative rock radio stations in the United States

Category:Modern rock radio stations in the United States

Category:Radio stations established in 1967

Category:1967 establishments in Wisconsin

Category:Cumulus Media radio stations