WYYD
{{for|the radio station licensed to Raleigh, North Carolina that held the call letters WYYD from 1972 to 1985|WBBB}}
{{Use mdy dates|date=April 2025}}
{{Infobox radio station
| name = WYYD
| logo = WYYD-FM 2014.png
| logo_size = 200px
| city = Amherst, Virginia
| country = US
| area = Lynchburg-Roanoke, Virginia
| branding = "New Country 107-9 YYD"
| airdate = January 27, 1981
| frequency = 107.9 MHz
| repeater = {{Radio Relay|107.9|WYYD-FM1|Roanoke}}
| format = Country
| power =
| erp = 19,000 watts
| haat = {{convert|549|m|ft|sp=us}}
| class = C1
| facility_id = 74282
| coordinates = {{coord|37|28|19.5|N|79|22|27.1|W|type:landmark_region:US-VA|display=inline,title}}
| callsign_meaning =
| former_callsigns = WCNV (1981–1985){{cite web |title=Call Sign History |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=74282&Callsign=WYYD |work=FCC Media Bureau CDBS Public Access Database}}
| owner = iHeartMedia
| licensee = iHM Licenses, LLC
| sister_stations = {{hlist|WJJS|WROV-FM|WROV-HD2|WJJX|WSTV}}
| webcast = {{iHeartRadio|new-country-1079-wyyd-2485}}
| website = {{URL|https://newcountry1079.iheart.com/}}
| affiliations = {{ubl|Premiere Networks|Performance Racing Network|Motor Racing Network}}
| licensing_authority= FCC
}}
WYYD (107.9 MHz "New Country 107-9 YYD") is a commercial FM radio station licensed to Amherst, Virginia, and serving the Roanoke-Lynchburg media market. WYYD airs a country music radio format and is owned and operated by iHeartMedia.{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WYYD|title=WYYD Facility Record|work=Federal Communications Commission, audio division}} Monday through Saturday mornings, the station carries The Bobby Bones Show, based in Nashville and syndicated by Premiere Networks, an iHeart subsidiary. Overnight, it carries After Midnite with Granger Smith.
The studios and offices are on Old Forest Road in Lynchburg.[https://newcountry1079.iheart.com/contact/ NewCountry1079.iheart.com/contact] The transmitter is near Sweet Hollow Road (County Route 615) in Big Island, Virginia.[https://radio-locator.com/cgi-bin/patg?id=WYYD-FM Radio-Locator.com/WYYD-FM] A 2,500 watt booster station, WYYD-FM1, is heard in Roanoke, also on 107.9 MHz.
History
Always a country station, the station's first call sign was WCNV, which was assigned on January 16, 1981. It officially launched on January 27 with the branding "FM 108 WCNV". The station was co-owned with WAMV (1420 AM).[http://www.americanradiohistory.com/Archive-BC-YB/1982/C%20Radio%20NE%20to%20Terr%20BC%20YB%201982%20All-4.pdf Broadcasting Yearbook 1982 page C-245] WCNV was powered at only 4,100 watts, so it primarily served its own community and was not aimed at the larger Roanoke-Lynchburg market. It was owned by Central Virginia Media, Inc. which sold both stations to Winfas, Inc. in 1983.
WCNV switched its call sign to WYYD at midnight on November 18, 1985, and changed its branding to "108 WYYD; Today's Best Country and Your All-Time Favorites". The power had been increased to 20,500 watts on a {{convert|1,767|ft|m|sp=us|adj=on}} tower, making it a regional country station for the larger Roanoke-Lynchburg market.[http://www.americanradiohistory.com/Archive-BC-YB/1987/B2-BC-YB-1987.pdf Broadcasting Yearbook 1987 page B-295] In 1994, the station was sold to Benchmark Communications for $9 million and the studios were moved to Lynchburg.[http://www.americanradiohistory.com/Archive-BC-YB/1997/B-Radio-NE-Ter-BC-YB-1997.pdf Broadcasting & Cable Yearbook 1997 page B-464]
In 1999, the station changed hands again, this time to Capstar Broadcasting, which later became AMFM Broadcasting, a forerunner to current owner, iHeartMedia. Just after 2000, the slogan was changed to "Virginia's Best Country".
On September 3, 2010, WYYD changed its branding to "Country 107-9 WYYD; The Widest Variety of Country Music". It played a mix of mainstream and classic country.{{cite web |url=http://www.vartv.com/archives10e.htm |website=www.vartv.com |title=Clear Channel Country powerhouse WYYD/107.9 Amherst/Roanoke is now referring to itself as "Country 107-9, WYYD" |access-date=October 1, 2010}} On the morning on September 16, 2013, WYYD changed its branding again to "New Country 107-9 YYD."{{cite news |publisher=VARTV.com |title=Ch-ch-changed at WYYD |url=http://www.vartv.com/ |date=September 16, 2013}}
References
{{reflist}}
External links
- [https://newcountry1079.iheart.com New Country 107-9 YYD Online]
- {{FM station data|74282|WYYD}}
{{Clear}}
{{Roanoke-Lynchburg Radio}}
{{Country Radio Stations in Virginia}}
{{The Bobby Bones Show}}
{{IHeartMedia}}
Category:Country radio stations in the United States
Category:Radio stations established in 1981
Category:1981 establishments in Virginia