WZTF

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WZTF

| logo = WZTF.webp

| logo_size = 200px

| city = Scranton, South Carolina | country = US

| area = Florence, South Carolina

| branding = The Flo 102.9

| frequency = 102.9 MHz

| airdate = {{start date and age|1991}}{{cite book|title=Broadcasting & Cable Yearbook 2009|year=2009|page=D-485|url=https://www.americanradiohistory.com/Archive-BC-YB/2009/Radio-BC-YB-2009.pdf|accessdate=January 10, 2020}}

| format = Urban adult contemporary

| power =

| erp = 2,900 watts

| haat = {{convert|142|m|ft|sp=us}}

| class = A

| facility_id = 3115

| coordinates = {{Coord|34|0|39.00|N| 79|45|24.00|W|region:US-SC_type:landmark}}

| callsign_meaning =

| former_callsigns = WJZX (1991)
WSQN (1991–2003)
WURV (2003–2005)
WWRK (2005–2006)
WWRK-FM (2006)

| affiliations =

| owner = iHeartMedia, Inc.

| licensee = iHM Licenses, LLC

| sister_stations = WDAR-FM, WDSC, WEGX, WJMX, WJMX-FM, WRZE, WWRK

| webcast =

| website = [http://theflo1029.com theflo1029.com]

| licensing_authority= FCC

}}

WZTF (102.9 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Scranton, South Carolina, United States, the station serves the Florence, South Carolina area. The station is currently owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WZTF |title=WZTF Facility Record |work=United States Federal Communications Commission, audio division }} Its studios are located in Florence, and its transmitter is located south of Effingham, South Carolina.

History

WSQN was adult contemporary before becoming a soft AC station called "light and easy Sunny 102.9" airing a syndicated format from Broadcast Programming called AC45+.{{cite news|url=http://www.scnow.com/news/local/article_435a8c40-9cfa-11e3-b479-001a4bcf6878.html|title=Syndicated host Kellie Rasberry has a voice for radio and a love for the Pee Dee|last=Bridges|first=Traci|work=Florence Morning News|date=February 23, 2014|accessdate=May 21, 2014}}{{cite news|url=https://books.google.com/books?id=1g0EAAAAMBAJ&q=wsqn+billboard&pg=PA116 |title=45-Plus AC 'Specially Created for Mom'|work=Billboard|date=Sep 9, 1995|accessdate=2011-10-18}} Its later formats included oldies{{cite news|url=http://www.broadcastingcable.com/article/101197-Changing_Hands.php|title=Changing Hands|work=Broadcasting & Cable|date=2003-03-16|accessdate=2009-09-15}} and, under Root Communications, "Old school" R & B oldies.{{cite web|url=http://www.radioblack.com/South_Carolina.html|title=Darnell's Black Radio Guide - South Carolina Stations|accessdate=2009-09-15}}Toby Eddings, "Active rock finds an Asylum at 93.5," The Sun News, Jan. 31, 1999. As WURV ("The River") it was classic rock,{{cite web|url=http://www.ontheradio.net/radiostations/wurvfm.aspx|title=WURV 102.9 FM|publisher=OnTheRadio.net|accessdate=2009-09-15}} and it was modern rock "Rock 102.9" and then classic hits "102.9 the Point" using the letters WWRK.{{cite news|url=http://www.allbusiness.com/services/motion-pictures/4482906-1.html |title=WWRK Flips To Urban AC |first=Dana |last=Hall |work=Radio Monitor |date=2006-09-18 |accessdate=2009-09-15 |url-status=dead |archiveurl=https://web.archive.org/web/20090102163422/http://www.allbusiness.com/services/motion-pictures/4482906-1.html |archivedate=January 2, 2009 }}

In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WSQN.{{cite news|url=http://articles.orlandosentinel.com/keyword/cheraw/featured/4 |archive-url=https://web.archive.org/web/20131219184712/http://articles.orlandosentinel.com/keyword/cheraw/featured/4 |url-status=dead |archive-date=December 19, 2013 |title=Root Communications Eyes 8 Radio Stations In Carolinas |last=Hager-Van Dyke |first=Charlene |work=Orlando Sentinel |date=1997-02-20 |accessdate=2011-11-01 }} Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WZTF, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York to Connoisseur Media via Qantum.{{cite news|last=Venta|first=Lance|title=Qantum Sells To Clear Channel; Connoisseur Expands In Long Island|url=http://radioinsight.com/blog/headlines/88656/qantum-sells-to-clear-channel-connoisseur-expands-in-long-island/|accessdate=May 15, 2014|newspaper=RadioInsight|date=May 15, 2014}} The transaction was consummated on September 9, 2014.

References

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