Waywire

Waywire was a video-sharing website launched on April 16, 2013.{{Cite news| title=Cory Booker's #Waywire Gets New Video Tools, Partners With CollegeHumor, HuffPost Live|author=Silverman, Justin Rocket|work=Fast Company| url =http://www.fastcompany.com/3008369/tech-forecast/cory-bookers-waywire-gets-new-video-tools-partners-collegehumor-huffpost-live|accessdate=August 7, 2013 | date=April 16, 2013}} The company was founded by Cory Booker, mayor of Newark, Nathan Richardson, former president of Gilt City, and Sarah Ross, former executive at Yahoo! and TechCrunch.{{Cite news| title=Waywire founder Cory Booker has YouTube in his sights|author=Graham, Jefferson|work=USA Today| url =https://www.usatoday.com/story/tech/columnist/talkingtech/2012/11/22/mayor-booker-and-waywire/1715461/|accessdate=August 7, 2013| date=November 26, 2012}}

The company raised $1.75 million in seed funding.{{Cite news| title=Tech Magnates Bet on Booker and His Future|author=Halbfinger, David M.. Hernandez, Raymond. Cain Miller, Claire|work=The New York Times| url =https://www.nytimes.com/2013/08/07/nyregion/tech-magnates-bet-on-booker-in-web-venture.html?hp&_r=0|accessdate=August 7, 2013 | date=August 6, 2013}} Its investors include Eric Schmidt of Google.

In October 2013, Waywire was acquired by Magnify.net, a video aggregation and curation platform founded in 2006 by New York City producer Steven Rosenbaum.{{Cite news| title= How Money And Politics Brought Waywire And Magnify Together | author= Lawler, Ryan | work=TechCrunch | url=https://techcrunch.com/2013/10/17/how-money-and-politics-brought-waywire-and-magnify-together/ | date=October 17, 2013 | accessdate=July 9, 2017 }} In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business.{{Cite news| title= Six Months After Acquisition, Magnify Rebrands And Relaunches As Waywire | author= Lawler, Ryan | work=TechCrunch | url=https://techcrunch.com/2014/04/17/magnify-waywire-turnover// | date=April 17, 2014 | accessdate=June 13, 2014 }}