We Call It Acieed
{{Use dmy dates|date=April 2022}}
{{Infobox song
| name = We Call It Acieed
| cover = We_Call_It_Acieed.jpg
| alt =
| type = single
| artist = D Mob featuring Gary Haisman
| album = A Little Bit of This, a Little Bit of That
| released = 3 October 1988
| recorded = 1988
| studio =
| venue =
| genre = {{hlist|Acid house|rave{{cite web|url=http://www.allmusic.com/album/history-of-techno-zyx-mw0000664749|title=History of Techno [ZYX] - Various Artists - Songs, Reviews, Credits - AllMusic|website=AllMusic|accessdate=26 August 2017}}}}
| length = 3:17
| label = FFRR
| writer = D Mob (as The D)
| producer = Danny D
| chronology = D Mob
| prev_title =
| prev_year =
| next_title = It Is Time to Get Funky
| next_year = 1989
| misc = {{External music video|{{YouTube|8lEFLe9ii24|"We Call It Acieed"}}}}
}}
"We Call It Acieed" is the debut single by British musician D Mob. An acid house-influenced song from the debut album A Little Bit of This, a Little Bit of That, it features vocals by Gary Haisman. The song reached No. 1 on Billboard's Dance Music/Club Play Singles chart and No. 25 on the Hot Dance Music/Maxi-Singles Sales chart in 1989.{{cite web|author=D-Mob |url=http://www.allmusic.com/artist/d-mob-mn0000140269/awards |title=D-Mob - Awards |publisher=AllMusic |date= |accessdate=2013-06-08}} It also reached number 3 on the UK Singles Chart.
The song is also featured on the compilation albums Dance Massive, Vol. 2 [Phantom], History of Techno [ZYX], Smash Hits 1988 and Acid House Anthems.{{cite web|url=http://www.allmusic.com/song/we-call-it-acieed-trance-dance-mt0011965693 |title=We Call It Acieed - D-Mob : Listen, Appearances, Song Review |publisher=AllMusic |date= |accessdate=2013-06-08}}
Video
The video features D Mob and singing in front of people with yellow masks in the shapes of triangles, squares and circles, with the occasional mask of an eye. The song involves Haisman chanting "Acieed" through the entire video.
{{cite web|url=https://www.youtube.com/watch?v=FEdiOBz4zeM |archive-url=https://ghostarchive.org/varchive/youtube/20211212/FEdiOBz4zeM| archive-date=2021-12-12 |url-status=live|title=D-Mob "We call it acieed" |publisher=YouTube |date= 4 March 2007|accessdate=2013-06-08}}{{cbignore}} The yellow smiley face icon had recently been adopted as a symbol of the acid house scene.
The original music video only lasted approximately two minutes long, as the record label FFRR did not think the song would be a hit and chose not to spend further money. Many years later, an unofficial edit of the video was made, stretching the length out to the full 3 minutes and 14 seconds of the radio version by repeating certain parts.
Removal from BBC Playlist
Because the song seemed to be condoning drug use (despite Danny D's claim that the song was about the music and points that out in the lyrics, he also notes that he does not smoke, drink, or take drugs), in October 1988,{{cite news|author=Richard Vine |url=https://www.theguardian.com/music/2011/jun/15/we-call-it-acieed-banned |title=We Call It Acieed banned on R1October | Music |work=The Guardian |date= 2011-06-15|accessdate=2013-06-08 |location=London}} the BBC removed the song from their playlists.{{cite web|author=Craig Hitchings |url=http://www.musicradar.com/news/guitars/bbcs-banned-music-to-be-released-168461 |title=BBC's banned music to be released |publisher=MusicRadar |date=2008-08-25 |accessdate=2013-06-08}} The decision to ban the song came especially after Caron Keating and a smiley face T-shirted Steve Wright enthusiastically introduced the video for the song on the 20 October 1988 edition of Top of the Pops during an acid house backlash from tabloids, and this led to an absence of any records that referenced acid house on the show until "Stakker Humanoid" by Humanoid two months later.{{cite news|url=https://www.theguardian.com/music/2013/nov/11/stakker-humanoid-25th-anniversary-acid-house|title=Stakker Humanoid: how the Future Sound of London won hearts and minds|first=Stuart|last=Aitken|date=11 November 2013|publisher=|newspaper=The Guardian}}
In popular culture
The track was used as a plot device on the BBC soap EastEnders in 2018.{{cite news|url=https://www.express.co.uk/showbiz/tv-radio/988297/EastEnders-Spoilers-Stuart-Highway-Tina-Cater-rape-plot-Ricky-Champ-BBC-video|title=EastEnders: Did Stuart Highway rape Tina Carter in horrifying twist?|last=Lauder|first=Ed|date=13 July 2018|work=Daily Express|accessdate=9 September 2018}}