Weblogs, Inc.#Autoblog

{{Short description|Defunct blog}}

{{Infobox company

| name = Weblogs, Inc.

| logo = Weblogsinc.png

| founders = {{plainlist|

| founded = {{start date and age|2003|9}}

| defunct = {{end date and age|2011}}{{citation needed|date=April 2019}}

| successor = AOL

| parent = {{plainlist|

  • Independent {{small|(2003–2005)}}
  • (AOL) Time Warner {{small|(2005–2009)}}
  • AOL {{small|(2009–2011)}}

}}

| industry = Internet

| products = Blogs

}}

Weblogs, Inc. was a blog network that published content on a variety of subjects, including tech news, video games, automobiles, and pop culture. At one point, the network had as many as 90 blogs, although the vast majority of its traffic could be attributed to a smaller number of breakout titles, as was typical of most large-scale successful blog networks of the mid-2000s. Popular blogs included Engadget, Autoblog, TUAW, Joystiq, Luxist, Slashfood, Cinematical, TV Squad, Download Squad, Blogging Baby, Gadling, AdJab, and Blogging Stocks.

Today, Engadget and Autoblog are the only remaining brands from the company, now existing as part of Yahoo! Inc.

History

The company was founded in September 2003 by Jason Calacanis and Brian Alvey, in the wake of Calacanis's Silicon Alley Reporter magazine, with backing from investor Mark Cuban. By early 2004, Weblogs, Inc. and Gawker Media were establishing the two most notable templates for networked blog empires. Initially, Weblogs, Inc. consisted of a few dozen blogs, all residing as subdomains of weblogsinc.com. The exception was Engadget, a stand-alone site covering new technology in blog format. Engadget was co-founded by Peter Rojas, the former editor of Gizmodo in the Gawker Media network. Eventually a plethora of independent brands were established, including 26 stand-alone sites and over 50 sub-blogs. A few of the company principals also maintained personal blogs on the network, including Mark Cuban.

Weblogs Inc was sold to AOL for a reported $25 million in October 2005.{{cite web |url= http://www.timewarner.com/newsroom/press-releases/2005/10/06/america-online-acquires-weblogs-inc |title= America Online Acquires Weblogs, Inc. |last= Graham |first= Nicholas |access-date= 2014-06-25 |date= 2005-10-06 |df= mdy-all }}{{cite web |url= https://techcrunch.com/2005/10/05/aol-acquires-weblog-inc/ |website=TechCrunch |title= AOL Acquires Weblogs, Inc. |last= Arrington |first= Michael |author-link= Michael Arrington |access-date= 2014-06-25 |date= 2005-10-05 |df= mdy-all }} The move came as AOL was preparing to become an independent division within Time Warner. Weblogs Inc continued to operate independently from AOL's other content websites for many years, until AOL began phasing out the Weblogs Inc branding in favor of its own, consolidating to a few of the strongest titles, and integrating more closely with its namesake media division, which included AOL News, AOL Autos, AOL Tech, etc.

The emphasis on AOL branding was increased following the spin-off of AOL from Time Warner in 2009. Up until mid-2010, Weblogs, Inc. branding remained subtly alongside AOL's, on titles like Engadget and Autoblog,{{cite web |url= http://www.autoblog.com:80// |website=autoblog.com |archive-url= https://web.archive.org/web/20101114103038/http://www.autoblog.com:80// |url-status= dead |archive-date= 2010-11-14 |title= Autoblog — We Obsessively Cover the Auto Industry }} but in late 2010, the name was dropped and the official website was redirected to AOL.com,{{Cite web |url=http://www.weblogsinc.com/ |title=Weblogs, Inc. weblogsinc.com |access-date=2005-10-08 |url-status=dead |archive-url=https://web.archive.org/web/20051013000033/http://www.weblogsinc.com/ |archive-date= Oct 13, 2005 }} approximately coinciding with a major redesign of AOL branded properties.{{cite news |url= https://www.nytimes.com/2010/10/30/technology/30aol.html/ |work=New York Times |date= 2010-10-30 |df= mdy-all |title=With New Home Page, AOL Tries to Entice Advertisers |last1=Kopytoff |first1=Verne G. }} Around the same time, AOL also acquired tech industry blog TechCrunch, at a time when it had less than a dozen remaining blog brands.

Following AOL's $315 million acquisition of The Huffington Post in February 2011, the former Weblogs Inc blogs, along with TechCrunch and many of AOL's other content brands, were reorganized under a new division called the "Huffington Post Media Group."{{cite news |url= https://www.huffingtonpost.com/2011/03/14/the-huffington-post-media_n_835283.html |title= The Huffington Post Media Group Makes Key Announcements |work=The Huffington Post |date= March 14, 2011 |access-date= April 2, 2011 |first= Rob |last= Fishman |df= mdy-all }}{{cite news |url= https://www.huffingtonpost.com/2011/02/07/aol-huffington-post_n_819375.html |title= AOL Agrees to Acquire The Huffington Post |access-date= February 7, 2011 |date= February 7, 2011 |work=Huffington Post |first= Nico |last= Pitney |author-link= Nico Pitney |df= mdy-all }} Under the arrangement, the Huffington Post editorial team took responsibility for editorial oversight of AOL's other blogs and news sites. Months after the acquisition, AOL further consolidated its total count of content websites to just 20 brands, of which Engadget, Autoblog, Joystiq, and TUAW were the only remaining former Weblogs, Inc. titles.

The Huffington Post Media Group branding was never used in any significant public-facing capacity, but the Huffington editorial team was put firmly in control of AOL's news websites. This led to numerous controversies over editorial direction, including the departure of TechCrunch editor and founder Michael Arrington.{{cite web |url= https://www.theguardian.com/media/pda/2011/sep/07/techcrunch-mike-arrington-aol |work=The Guardian |date= 2011-09-07 |df= mdy-all |title=Does the AOL 'Crunchgate' spat mark the end for TechCrunch? }}

Joystiq and TUAW were shut down and folded into Engadget in February 2015. Around the same time, AOL Autos and AOL Tech were shut down and redirected to Autoblog and Engadget, respectively.

In 2015, AOL was acquired by Verizon. In 2017, AOL's content business, along with that of Yahoo!, which was also acquired by Verizon, were combined into a new online media subsidiary. Then Verizon sold that to private equity firm Apollo Global Management.{{Cite news |last1=Lee |first1=Edmund |last2=Hirsch |first2=Lauren |date=May 2, 2021 |title=Verizon Near Deal to Sell Yahoo and AOL |url=https://www.nytimes.com/2021/05/02/business/verizon-yahoo-aol-sale.html |url-status=live |archive-url=https://web.archive.org/web/20210502235556/https://www.nytimes.com/2021/05/02/business/verizon-yahoo-aol-sale.html |archive-date=May 2, 2021 |access-date=July 11, 2024 |work=The New York Times |language=en-US |issn=0362-4331}}{{Cite news |last=Koebler |first=Jason |date=July 9, 2024 |title=A Beloved Tech Blog Is Now Publishing AI Articles Under the Names of Its Old Human Staff |url=https://www.404media.co/a-beloved-tech-blog-tuaw-is-now-publishing-ai-articles-under-the-names-of-its-old-human-staff/ |access-date=July 11, 2024 |work=404 Media}}

Currently, Engadget and Autoblog are the only remaining former Weblogs Inc. titles.

Blogs

=Engadget=

{{main|Engadget}}

Launched in March 2004, Engadget is updated multiple times a day with articles on gadgets and consumer electronics. Engadget is a webzine that looks like a blog.{{cite web |url= http://www.nbr.co.nz/article/bill-gates-and-alternative-future-news |title= Bill Gates and the alternative future of news |access-date= 2008-07-15 |last= Till |first= Francis |date= May 8, 2005 |publisher=National Business Review |df= mdy-all }}

= Autoblog =

Launched in June 2004, Autoblog{{cite web |url=https://www.autoblog.com/ |title = New Cars, Used Cars for Sale, Car Reviews and Car News}} is an automotive news and car shopping website formerly based in Birmingham, Michigan.{{Cite web |url= https://www.autoblog.com/about-us/ |title= About Autoblog |website= Autoblog |language= en |access-date= 2017-10-13 |df= mdy-all }} A winner of a 2014 Webby Award for its original video series The List,{{cite web | url=https://www.autoblog.com/the-list/ | title=The List }}{{Cite news |url= https://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/travel-adventure/the-list/ |title= The List {{!}} The Webby Awards |access-date= 2017-10-13 |language= en-US |df= mdy-all }} Autoblog produced daily articles and videos covering all facets of the auto industry, as well as a weekly video podcast featuring the editors of the site. Autoblog was also home to vehicle shopping tools and research pages where users could search for new and used vehicles for purchase. Autoblog's final Editor-in-Chief was Greg Migliore{{Cite news |url= https://www.autoblog.com/2017/06/08/announcing-our-new-editor-in-chief/ |title= Announcing our new Editor-in-Chief |work= Autoblog |access-date= 2017-10-13 |language= en |df= mdy-all }} and its last General Manager is Adam Morath.{{Cite web |url= https://www.autoblog.com/bloggers/adam-morath/ |title= Adam Morath - Autoblog General Manager |website= Autoblog |language= en |access-date= 2017-10-13 |df= mdy-all }} Staff were let go and the website converted to an all AI driven blog effective September 2024. https://jalopnik.com/goodbye-autoblog-a-good-car-website-1851645898

=Joystiq=

{{main|Joystiq}}

Joystiq was a weblog covering video games and video game culture. It was shut down on February 3, 2015.

=Hack a Day=

{{main|Hack a Day}}

Founded in September 2004, Hack a Day (also known as HackADay) is a weblog covering hacks, mods, and projects popular among computer enthusiasts. It was not included in the sale of Weblogs, Inc. to AOL,{{cite web |url= http://calacanis.com/2005/10/11/hackaday-stays-indie/ |title= HackADay stays indie! |access-date= 2014-06-25 |last= Calacanis |first= John |date= 2005-10-11 |df= mdy-all }}{{cite web |url= http://gigaom.com/2005/10/11/aol-weblogs-inc-deal-some-futher-details/ |title= AOL-Weblogs Inc Deal: Some {{sic|Fu|ther|nolink=y}} Details |access-date= 2014-06-25 |last= Ali |first= Rafat |date= 2005-10-11 |df= mdy-all }} but remained a separate entity until it was sold to SupplyFrame in 2013.{{cite web |url= http://hackaday.com/2013/07/25/hello-from-supplyframe/ |title= Hello from SupplyFrame – your new evil overlords! |access-date= 2014-06-25 |last= Bradic |first= Aleksandar |date= 2013-07-25 |df= mdy-all }}

=TV Squad=

TV Squad was a television weblog founded on March 10, 2005. By 2006, it was one of the most popular on the Internet.{{cite web |url= http://www.thestreet.com/tech/internet/10274039.html |title= Netscape Is Back |last= Berr |first= Jonathan |date= 2006-03-16 |work=TheStreet.com |df= mdy-all }} TV Squad was originally conceptualized to allow any Weblogs, Inc. blogger to write about the television shows they watch. Eventually, a core group of bloggers for the site was realized, with several other Weblogs, Inc. bloggers contributing on an irregular basis. TV Squad had about 20 regularly contributing bloggers. Writers include Adam Finley, Keith McDuffee, Bob Sassone, Jane Boursaw, Jay Black, Wil Wheaton, and Paul Goebel, and the site's main television critic is former Chicago Tribune critic Maureen Ryan, who came to the site in 2010. During the 2007–2008 Writers Guild of America strike, while some industry blogs stopped or wrote articles in support of the strike, TV Squad continued to publish material normally.{{cite news |url= https://www.theglobeandmail.com/technology/tv-blogs-go-dark-in-support-of-writers/article1327826/ |title= TV blogs go dark in support of writers |access-date= 2014-06-25 |last= Ingram |first= Matthew |date= November 14, 2007 |work=The Globe and Mail |df= mdy-all }}

TV Squad operated as a separate, independent site until May 2011, when AOL merged TV Squad with AOL. This meant all of the old TV Squad content would then be found on AOL TV. Originally, TVSquad.com was automatically redirected to AOLTV.com.Faith Merino, [http://vator.tv/n/1adb AOL relaunches AOL TV, TV Squad is no more], Vator News, (May 26, 2011) Just seven months later, AOLTV became HuffPost TV, moving the content once again.{{cite web |last=Ariens |first=Chris |title=So Long AOL TV. Site Becomes HuffPost TV |url=https://www.adweek.com/tvnewser/so-long-aol-tv-site-becomes-huffpost-tv/103422/ |website=AdWeek |access-date=January 13, 2022 |date=December 14, 2011}}

= The Unofficial Apple Weblog (TUAW){{anchor|TUAW (The Unofficial Apple Weblog)}} =

File:TUAW logo.png

TUAW covered tips, reviews, news, analyses, and opinions on Apple Inc.'s products. Founded in 2004 and one of the most successful blogs from Weblogs, Inc., TUAW was shut down February 3, 2015,{{cite web |title= So long, and thanks for all the fish |url= http://www.tuaw.com/2015/02/03/so-long-and-thanks-for-all-the-fish/ |first= Steven |last= Sande |website= TUAW |date= 2015-02-03 |access-date= 2015-02-04 |df= mdy-all }} and its archives republished on Engadget. The blog was revived in mid 2024, publishing AI-generated articles. Many are AI-generated summaries of old posts from the original staff, often incorrectly attributing the wrong author and including AI-generated images of people alongside their bylines. According to TUAW's website, the brand was acquired by Web Orange Limited in 2024, "without its original content". Web Orange Limited says on its website to be a Hong Kong–based "advertising services" company.

= Download Squad =

Download Squad was a popular blog following web-based and downloadable software and news for desktop and mobile platforms. Consistently cited among popular software blogs, it was named among Computerworld's list of the ten best-written blogs on the Internet in 2008.{{cite web |url= http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Networking+and+Internet&articleId=9116838&taxonomyId=16&pageNumber=1 |title= The top 10 best-written blogs |access-date= 2009-06-04 |last= Brandon |first= John |date= October 17, 2008 |publisher=Computerworld |df= mdy-all }} Download Squad, along with sister blog Switched, was shut down on April 12, 2011, by parent company AOL.{{cite web |url= http://downloadsquad.switched.com/2011/04/12/farewell-internet/ |title= Farewell, Internet |access-date= 2011-04-13 |last= Houston |first= Thomas |date= April 12, 2011 |publisher= Download Squad |df= mdy-all }}

References

{{reflist}}