Weight Wins

{{short description|British weight loss company}}

{{Infobox website

| name = Weight Wins

| logo = WWLogoColourSmall.png|

| company_type = Private

| genre =

| foundation = London, UK

| founder = Winton G. Rossiter

| location_city = London

| location_country = UK

| location =

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| area_served =International

| key_people =

| industry =

| products =

| services = Weight loss/diet rewards

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| url = {{url|www.weightwins.com}}

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| launch_date = 2008

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Weight Wins was a UK weight loss business which developed and commercialised the concept of personal contracts for weight loss. The company attracted attention from UK and international media for its 'Pounds for Pounds' weight loss programme and for operating the first trial by the UK's National Health Service (NHS) of a weight loss incentive programme.

{{Cite web

| last = Goddard

| first = Sophie

| title = Getting paid to diet. REALLY?

| work = Cosmopolitan UK

| accessdate = 2012-03-31

| url = http://www.cosmopolitan.co.uk/lifestyle/diet-fitness/getting-paid-to-diet

}}

{{Cite web

| last = Hollis

| first = Liz

| title = A pound for a pound

| work = Prospect Magazine

| accessdate = 2012-03-31

| url = http://www.prospectmagazine.co.uk/2010/07/a-pound-for-a-pound/

}}

{{Cite news

| last = Beckford

| first = Martin

| title = 'Bribing' obese to lose weight does work, say academics

| work = Telegraph UK

| accessdate = 2012-03-31

| url = https://www.telegraph.co.uk/health/healthnews/8481051/Bribing-obese-to-lose-weight-does-work-say-academics.html

| archive-url = https://web.archive.org/web/20110430075944/http://www.telegraph.co.uk/health/healthnews/8481051/Bribing-obese-to-lose-weight-does-work-say-academics.html

| url-status = dead

| archive-date = 2011-04-30

| location=London

| date=2011-04-28

}}

{{Cite news

| last = Laurance

| first = Jeremy

| title = 'Pounds for pounds' scheme helps obese people shed stones

| work = The Independent UK

| accessdate = 2012-03-31

| url = https://www.independent.co.uk/news/uk/home-news/pounds-for-pounds-scheme-helps-obese-people-shed-stones-1993285.html

| location=London

| date=2010-06-07

}}

{{Cite news

| last = Jaimeson

| first = Alastair

| title = Overweight could earn £1,750 from slimming

| work = Telegraph UK

| accessdate = 2012-03-31

| url = https://www.telegraph.co.uk/health/healthnews/6980075/Overweight-could-earn-1750-from-slimming.html

| archive-url = https://web.archive.org/web/20100115201549/http://www.telegraph.co.uk/health/healthnews/6980075/Overweight-could-earn-1750-from-slimming.html

| url-status = dead

| archive-date = 2010-01-15

| location=London

| date=2010-01-13

}}

{{Cite web

| last = Willey

| first = Jo

| title = NHS to offer fat people £425 to shed the pounds

| work = Express UK

| date = 16 January 2009

| accessdate = 2012-03-31

| url = http://www.express.co.uk/posts/view/80212/NHS-to-offer-fat-people-425-to-shed-the-pounds

}}

The diet rewards sector addressed the specific problem of overweight and obesity. As with many commercial diet plans, there was no good evidence it is helpful or cost-effective.

{{Cite journal

| issn = 0003-4819

| volume = 142

| issue = 1

| pages = 56–66

| last = Tsai

| first = AG

|author2=TA Wadden

| title = Systematic review: An evaluation of major commercial weight loss programs in the United States

| journal = Annals of Internal Medicine

| date = 2005-01-04

| pmid = 15630109

| doi=10.7326/0003-4819-142-1-200501040-00012

| s2cid = 2589699

}}

The company was dissolved in 2016.

{{Cite web

| author = Companies House

| title = WEIGHT WINS LIMITED

| accessdate = 2022-06-08

| url = https://find-and-update.company-information.service.gov.uk/company/02998091

}}