Wheel (detergent)

{{Short description|Brand of laundry detergent}}

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{{infobox brand

| name = Wheel

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| type = Laundry detergent

| currentowner = Unilever

| origin = Philippines

| introduced = {{start date and age|1952}}

| discontinued =

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| markets = India, Bangladesh

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Wheel is a brand of laundry soap and detergent owned by Unilever. The brand was introduced in the Philippines in 1952 as a laundry soap by Philippine Refining Company (now Unilever Philippines). The brand was introduced in India in 1985 as a laundry detergent by Hindustan Unilever Limited.{{cite web|url=https://www.indiatoday.in/magazine/economy/story/19920630-hindustan-lever-limited-cuts-price-of-wheel-detergent-bar-draws-flak-766508-2013-01-05|title=Hindustan Lever Limited cuts price of Wheel detergent bar, draws flak|first=|last=|work=India Today|date=January 5, 2013|access-date=January 20, 2022}}