Who Run It
{{Infobox song
| name = Who Run It
| cover =
| alt =
| type = single
| artist = Three 6 Mafia
| album = When the Smoke Clears: Sixty 6, Sixty 1 and Three 6 Mafia Presents: Hypnotize Camp Posse
| released = January 24, 2000
| recorded = 1999
| studio = Hypnotize Minds
| venue =
| genre = Hip-hop
| length = 4:11
| label = Loud
| writer = Paul Beauregard, Darnell Carlton, Robert Cooper, Ricky Dunigan, Jordan Houston, Lola Mitchell
| chronology = Three 6 Mafia
| prev_title = 'Late Nite Tip'
| prev_year = 1997
| next_title = 'Sippin' on Some Syrup'
| next_year = 2000
}}
"Who Run It" is a song by hip hop group Three 6 Mafia, released as the lead single from their fourth studio album When the Smoke Clears: Sixty 6, Sixty 1. The song is a posse cut, featuring a verse from every group member. The song peaked at number 12 on the Bubbling Under R&B/Hip-Hop Singles chart.{{cite web|url=https://www.billboard.com/music/three-6-mafia/chart-history/RBU|archive-url=https://web.archive.org/web/20191221061106/https://www.billboard.com/music/Three-6-Mafia/chart-history/RBU|url-status=dead|archive-date=December 21, 2019|title=Three 6 Mafia Chart History: Bubbling Under R&B/Hip-Hop Singles|work=Billboard|access-date=September 21, 2021}}
Background
The song originally had a different instrumental; Three 6 Mafia member DJ Paul stated that the original had "keys and scary music in it", but remixed the beat one night.{{Cite news|url=http://www.thefader.com/2018/04/10/dj-paul-who-run-it-challenge-three-6-mafia-interview|title=DJ Paul explains the story behind Three 6 Mafia's "Who Run It"|work=The FADER|access-date=2018-05-22}} He played the new version on the group's tour bus to an overwhelmingly positive reception. The track on Three 6 Mafia Presents: Hypnotize Camp Posse has more instrumental after the final verse, which makes it slightly longer than the one on When the Smoke Clears: Sixty 6, Sixty 1.
Music video
The music video for the single features the group rapping in a Cadillac Escalade and driving around Memphis, as each member is introduced along with their respective verse. Juicy J states that the group was "high as hell" during filming, and feared that he would fall off of the car.{{Cite news|url=http://www.mtv.com/news/3073007/juicy-j-who-run-it-interview/|archive-url=https://web.archive.org/web/20180417192421/http://www.mtv.com/news/3073007/juicy-j-who-run-it-interview/|url-status=dead|archive-date=April 17, 2018|title=Juicy J On The Rebirth Of 'Who Run It': 'Three 6 Mafia's Music Will Never Die'|work=MTV News|access-date=2018-05-22}}
Remixes
On March 16, 2018, G Herbo made an appearance on the K-104 radio station, and freestyled over the "Who Run It" instrumental. The freestyle soon went viral, and G Herbo released a full remix of the song on March 22, at the request of Drake.{{Cite web|url=http://www.xxlmag.com/rap-music/new-music/2018/03/g-herbo-who-run-it-drake/|title=G Herbo Drops Who Run It Freestyle After Push From Drake - XXL|website=XXL Mag|access-date=2018-04-17}} It has since inspired a popular freestyle challenge, spawning remixes from several rappers including ASAP Rocky, 21 Savage, Chief Keef, Cupcakke, Dave East, Lil Uzi Vert, Lil Yachty, Trippie Redd, and Young M.A.{{Cite web|url=http://www.xxlmag.com/rap-music/new-music/2018/04/three-6-mafia-who-run-it-remixes/|title=18 Remixes of Three 6 Mafia's 2000 Track "Who Run It" - XXL|website=XXL Mag|access-date=2018-05-22}} Original Three 6 Mafia members DJ Paul and Juicy J also released their own remixes.{{Cite web|url=http://www.complex.com/music/2018/04/dj-paul-who-run-it-freestyle|title=DJ Paul Drops "Who Run It" Freestyle to End All Other "Who Run It" Freestyles|website=Complex|access-date=2018-05-22}}{{Cite web|url=http://www.xxlmag.com/rap-music/new-music/2018/04/juicy-j-who-run-it-freestyle/|title=Juicy J Delivers His Own "Who Run It (Freestyle)" - XXL|website=XXL Mag|access-date=2018-05-22}}