Wikitude

Wikitude initially entered the market with its geo location AR app. The Wikitude app pioneered the use of a location-based approach in augmented reality.

For location-based augmented reality, the position of objects on the screen of the mobile device is calculated using the user's position (by GPS or Wi-Fi), the direction in which the user is facing (by using the compass) and accelerometer. Augmentations can be placed at specific points of interest and afterwards viewed through the devices' screen or lenses.

One of the notable examples of location-based AR is Pokémon Go.

Since August 2012, Wikitude also features image recognition technologies that allow for tracker images to trigger augmented reality technology within the app.{{cite news|url=http://www.androidcentral.com/wikitude-update-adds-image-recognition-enables-quick-exchange-rate-checking|author=Simon Sage|work=androidcentral.com|date=2012-08-17|accessdate=2012-08-17|title=Wikitude update adds image recognition, enables quick exchange rate checking}}

The software identifies relevant feature points of the target image (also known as marker). This allows to overlay and stick augmentations in specific position on top or around the image.

In 2017 Wikitude launched its SLAM technology. Instant [https://augmented.reality.news/news/wikitude-sdk-6-embarks-into-mixed-reality-with-instant-tracking-0176122/ Tracking],{{Cite news|url=https://augmented.reality.news/news/wikitude-sdk-6-embarks-into-mixed-reality-with-instant-tracking-0176122/|title=Wikitude SDK 6 Embarks into Mixed Reality with Instant Tracking|work=WonderHowTo|access-date=2017-07-20|language=en}} the first feature using SLAM,{{Cite news|url=http://viewar.com/tracking-neu_wikitude/?lang=de|title=Tracking of a new generation - ViewAR and Wikitude on Augmented Reality apps|date=2017-05-22|work=ViewAR - Augmented Reality|access-date=2017-07-20|language=de-DE}} allows developers to easily map environments and display augmented reality content without the need for target images (markers). Object Recognition is the latest addition based on SLAM, with the launch of SDK 7. The idea behind Object Recognition and Tracking is very similar to Image Tracking, but instead of recognizing images and planar surfaces, the Object Tracker can work with three-dimensional structures and objects (tools, toys, machinery, etc.).

Opinions differ as to whether the location-based approach of augmented reality implemented by Wikitude can be considered as augmented reality.{{cite news|url=http://allthingsv.com/2009/08/23/is-that-really-augmented-reality/|title=Is That *Really* Augmented Reality?|author=Mok Oh|work=allthingsv.com|date=2009-08-23|accessdate=2009-08-23}} There is also concern for the accuracy of the GPS, compass and motion sensors used to calculate the position of the virtual objects. Inaccuracies could accumulate to the point that they prevent delivering a feasible result. In practice, this technique proves to be much simpler to implement than ones using the marker-based approach. In a current listing of the Top 5 AR Apps{{cite web|url=https://www.telegraph.co.uk/technology/6131076/Top-5-augmented-reality-applications.html|title=Top 5 augmented reality applications|work=The Telegraph|date=January 11, 2010|accessdate=July 2, 2016|author=Warman, Matt}} from The Telegraph, three mobile applications use the location-based approach (Google Goggles used both approaches).

• 2017:
• Best Developer Tool 2017, Augmented World Expo{{cite news|url=https://events.bizzabo.com/AWE2017/page/1007706/2017-auggie-awards|title=2017 Auggie Awards Winners|work=Augmented World Expo|accessdate=2017-06-21}}
• 2015:
• Honorable Mentions for Best Tool 2015, Augmented World Expo{{cite news|url=http://www.augmentedworldexpo.com/page/1007727/past-auggie-winners|title=2015 Auggie Awards Winners|author=Augmented World Exp|work=www.augmentedworldexpo.com/|date=2015-06-10|accessdate=2017-03-21}}
• 2012:
• Best Augmented Reality Browser, Augmented Planet{{cite news|url=http://www.augmentedplanet.com/2012/10/readers-choice-awards-2012-results/|title=Readers Choice Awards 2012 Winners|author=Lester Madden|work=www.augmentedplanet.com|date=2012-11-01|accessdate=2012-11-01}}
• Best Augmented Reality Developer Tool, Augmented Planet
• Android Apps Magazine – Best Augmented Reality app 2013{{cite news|url=http://www.androidmag.de/downloads/AndroidApps4_klein_O239SX.pdf|title=Android Apps Magazine – Best Augmented Reality app 2013|author=Android Magazine|work=www.androidmag.de|date=2012-11-15|accessdate=2012-11-15}}
• 2011:
• Best Augmented Reality Browser, Augmented Planet{{cite news|url=http://www.augmentedplanet.com/2011/12/readers-choice-awards-2011-results/|title=Readers Choice Awards 2011 Winners|author=Lester Madden|work=www.augmentedplanet.com|date=2011-12-21|accessdate=2011-12-21}}
• Best Augmented Reality Developer Tool, Augmented Planet
• Best BBM Connected Application, BlackBerry® EMEA Innovation Award{{cite news|url=http://press.rim.com/partner/release.jsp?id=5306/|title=Wikitude Expands Support for BlackBerry Smartphones|author=RIM|work=press.rim.com|date=2011-12-07|accessdate=2011-12-07}}
• Most Addictive Social App using BBM Social Platform, 2011 BlackBerry Developer Challenge{{cite news|url=http://www.blackberrypartnersfund.com/winners2011/bbm|title=BlackBerry Partners Fund Announces Winners of the "BBM" Competition in the 2011 BlackBerry Developer Challenge|author=BlackBerry Partners Fund|work=www.blackberrypartnersfund.com|date=2011-10-18|accessdate=2011-10-18}}
• 2010:
• Best Augmented Reality Browser, Augmented Planet;{{cite news|url=http://www.augmentedplanet.com/2011/01/readers-choice-awards-2010-winners/|title=Readers Choice Awards 2010 Winners|author=Lester Madden|work=www.augmentedplanet.com|date=2011-01-07|accessdate=2011-01-07}}
• World Summit Award{{cite news|url=http://www.wsa-mobile.org/winner/wikitude-world-browser-51520101104|title=Wikitude World Browser, WSA-mobile Winner in the category m-Tourism & Culture, 2010

|author=WSA Mobile|work=www.wsa-mobile.org|date=2010-12-01|accessdate=2010-12-01}}

• Galileo Master 2010 at European Satellite Navigation Competition{{cite news|url=http://www.galileo-masters.eu/index.php?kat=press.html&anzeige=press37.html|title=Augmented Reality Navigation Brings Home First Prize in European Satellite Navigation Competition 2010|author=ESNC|work=www.galileo-masters.eu|date=2010-10-18|accessdate=2010-10-18}}
• Global Champion at Navteq Challenge 2010{{cite news|url=http://www.nn4d.com/site/global/market/lbs_challenge/about/global_champion/p_global_champion.jsp|title=NAVTEQ Global LBS Challenge® CHAMPION|author=Navteq|work=www.nn4d.com|date=2010-01-10|accessdate=2010-01-10}}
• Hagenberg Award{{cite news|url=http://www.monitor.co.at/index.cfm/storyid/13360_Preisverleihung-Softwarepark_Hagenberg_Award|title=Softwarepark Hagenberg Award

|author=Monitor|work=www.monitor.co.at|date=2010-11-24|accessdate=2010-11-24}}

• Grand Prize Winner Navteq Challenge 2010 (EMEA Region){{cite news|url=http://www.nn4d.com/site/global/market/lbs_challenge/about/global_champion/p_global_champion.jsp|title=NAVTEQ Global LBS Challenge® CHAMPION|author=NAVTEQ|work=www.nn4d.com|date=2010-10-18|accessdate=2010-10-18}}
• 2009:
• Best Augmented Reality Browser, Augmented Planet{{cite news|url=http://www.augmentedplanet.com/2009/12/best-augmented-reality-of-2009-awards/|title=Best Augmented Reality Of 2009 – Awards|author=Lester Madden|work=www.augmentedplanet.com|date=2009-12-18|accessdate=2009-12-18}}
• GSMA Mobile Innovation 2009 Global Competition EMEA "Top Innovator"
• Salzburger Wirtschaftspreis{{cite news|url=http://portal.wko.at/wk/format_detail.wk?angid=1&stid=513414&dstid=8743&opennavid=48771|title=Die Preisträger im Bereich Innovation|author=WSA Mobile|work=portal.wko.at|date=2009-11-01|accessdate=2009-11-01}}
• 2008:
• Android Developer Challenge Top-50 Award{{cite news|url=http://android-developers.blogspot.com/2008/05/top-50-applications.html/|title=Android Developers Blog I Top 50 Applications|author=Jason Chen|work=android-developers.blogspot.com|date=2008-05-13|accessdate=2008-05-13}}{{cite news|url=http://www.readwriteweb.com/archives/android_developer_challenge_winners_announced.php|title=Android Developer Challenge I Winners Announced: Our Picks|author=Sarah Perez|work=readwriteweb.com/|date=2008-05-13|accessdate=2008-05-13}}{{cite news|url=http://news.cnet.com/8301-13579_3-9942958-37.html|title=Google chooses 50 finalists in Android Developer Challenge|author=Tom Krazit|work=news.cnet.com|date=2008-05-13|accessdate=2008-05-13}}{{cite news|url=https://techcrunch.com/2008/05/13/fifty-android-developers-get-25000-each-the-list/|title=Fifty Android Developers Get $25,000 Each: The List|author=Erick Schonfeld|work=TechCrunch|date=2008-05-13|accessdate=2008-05-13}}

{{reflist|30em}}

• [https://www.wikitude.com/blog-sdk-7-developer-insight/]
• [https://www.wikitude.com/wikitude-slam/]
• [https://events.bizzabo.com/AWE2017/page/1007706/2017-auggie-awards]
• [https://www.telegraph.co.uk/technology/6127469/Augmented-reality-a-technology-whose-time-has-come.html The Telegraph (2009): Augmented reality: a technology whose time has come]
• [http://www.economist.com/research/articlesBySubject/PrinterFriendly.cfm?story_id=14299602 The Economist (2009): Reality, improved]
• [https://www.nytimes.com/external/venturebeat/2009/08/26/26venturebeat-augmented-reality-browser-war-heats-up-with-69789.html The New York Times (2009): Augmented Reality Browser War Heats Up With Wikitude's Latest Version]
• [https://blogs.wsj.com/digits/2009/12/22/the-best-android-apps-of-2009/?mod=smartbrief Wall Street Journal (2009): The Best Android Apps of 2009]
• [http://www.economist.com/node/17388392?story_id=17388392&fsrc=rss The Economist (2010): A special report on smart systems - Augmented business]
• [https://www.nytimes.com/external/readwriteweb/2011/05/02/02readwriteweb-blackberry-brings-augmented-reality-mainstr-98392.html?partner=rss&emc=rss The New York Times (2011): BlackBerry Brings Augmented Reality Mainstream, Preloads Wikitude On New Phones]
• [https://www.cnn.com/travel/article/travel-apps CNN Tavel (2011): 10 top augmented reality travel apps]

Category:Augmented reality

Category:Augmented reality applications