WildBrain CPLG
{{Short description|Brand licensing agency}}
{{Infobox company
| name = WildBrain CPLG
| logo = WildBrain CPLG logo.svg
| logo_size = 250px
| logo_caption = Logo used since 2020
| former_name = Copyright Promotions Licensing Group (1974–2020)
| type = Subsidiary
| traded_as = CPLG
| industry =
| services = Brand licensing
| founded = {{start date and age|1974|3|4}}
| hq_location_city = London
| hq_location_country = England
| parent = DIC Entertainment (2006–2008)
Cookie Jar Group (2008–2012)
WildBrain (2012–present)
| website = {{URL|cplg.com}}
}}
{{Wildbrain evolution}}
WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.{{citation needed|date=January 2025}} Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto{{cite web |url=http://cplg.com/news/view/6 |title=CPLG: News: CPLG opens office in Canada |accessdate=2009-04-17 |url-status=dead |archiveurl=https://web.archive.org/web/20090531110353/http://www.cplg.com/news/view/6 |archivedate=2009-05-31|date=Dec 8, 2008|website=CPLG.com}} and Japan.
History
= Private licensing company (1974–2006) =
File:CPLG logo.svgCPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,{{cite news|title=CPLG signs Elvis|url=http://www.licensing.biz/news/420/CPLG-signs-Elvis|website=Licensing.biz|archive-url=https://web.archive.org/web/20110706145637/http://www.licensing.biz/news/420/CPLG-signs-Elvis|archive-date=2011-07-06}} Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
= DIC and Cookie Jar Group Subsidiary (2006–2012) =
In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.{{cite news|work=KidScreen.com|title=Cookie Jar Filling up and Cutting Back on Overlap|author=Castleman, Laura|url=http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg|date=September 1, 2008|archive-url=https://web.archive.org/web/20110814144134/http://kidscreen.com/2008/09/01/cookie-20080901/?word=cplg|archive-date=August 14, 2011}} The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.{{cite press release |url=http://www.cjar.com/press/cj_press_20080620.php |title=Cookie Jar and DIC Entertainment to merge, creating independent global children's entertainment and education powerhouse |publisher=Cookie Jar Group |date=June 20, 2008 |access-date=December 20, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090531232059/http://www.cjar.com/press/cj_press_20080620.php |archive-date=May 31, 2009 }}
= DHX Media/WildBrain Subsidiary (2012–present) =
In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.
In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.
References
{{Reflist}}
External links
- [http://www.cplg.com Official Website]
- [https://web.archive.org/web/20090306204704/http://www.cookiejarentertainment.com/index.php Cookie Jar Group Website]
- [https://wildbrain.com WildBrain Website]
{{WildBrain}}
Category:British companies established in 1974
Category:Companies based in the London Borough of Hammersmith and Fulham