Willard Scott
{{short description|American weather presenter and television personality (1934–2021)}}
{{for|the U.S. Army general|Willard Warren Scott Jr.}}
{{use American English|date=January 2024}}
{{use mdy dates|date=January 2017}}
{{Infobox person
| name = Willard Scott
| image = Willard Scott 1997.jpg
| caption = Scott in 1995
| birth_name = Willard Herman Scott Jr.
| birth_date = {{birth date|1934|03|07}}
| birth_place = Alexandria, Virginia, U.S.
| death_date = {{death date and age|2021|9|4|1934|3|7}}
| death_place = Delaplane, Virginia, U.S.
| education = American University
| occupation = {{hlist|Weather presenter|author|television personality|actor|clown|comedian|narrator|radio personality}}
| party =
| years_active = 1950–2015
| spouse = {{plainlist|
- {{marriage|Mary Dwyer Scott|1959|2002|reason=died}}
- {{marriage|Paris Keena
|2014}}
}}
| domestic_partner =
| children = 2
| website =
| notable_works = {{bulleted|Weather Reporter on Today|Creator and original portrayer of Ronald McDonald|Joy Boys Radio Program|Birthday greetings for centenarians|Narrator of NASA TV programs}}
| awards =
}}
Willard Herman Scott Jr. (March 7, 1934 – September 4, 2021) was an American weather presenter, radio and television personality, actor, narrator, clown, comedian, and author, whose broadcast career spanned 68 years, 65 years with the NBC broadcast network. Scott was best known as a weather reporter on NBC's Today show where he also celebrated US centenarian birthdays and notable anniversaries. Scott was the creator and original performer of McDonald's mascot clown Ronald McDonald.
The 6'3", 290 lb. ({{cvt|6|ft|3|in|cm|disp=out}}, {{cvt|290|lb|kg|disp=out}}) Scott was described by The New York Times as a "garrulous, gaptoothed, boutonnière-wearing, funny-hatted, sometimes toupee-clad, larger-than-life American Everyman". Scott parlayed his national exposure as weather presenter into a highly successful career as a pitchman who promoted an ever-widening range of products the fees for which outstripped his million-dollar annual salary at NBC (equivalent to ${{Format price|{{Inflation|US-GDP|1000000|1989}}}} in {{Inflation/year|US-GDP}}).{{Cite news|last=Levey|first=Bob|date=April 29, 1982|title=Willard Scott, Today show weatherman and resident merrymaker, dies at 87|language=en-US|newspaper=The Washington Post|url=https://www.washingtonpost.com/local/obituaries/willard-scott-dead/2021/09/04/bcb61e6c-f511-11e5-9804-537defcc3cf6_story.html|access-date=November 29, 2022}}{{Inflation/fn|US-GDP}} Scott said, "I run me like a conglomerate, because that's what I am. I always keep lots of balls in the air."{{Cite news|last=Kleinfield|first=N. R.|date=April 5, 1987|title=STAR WEATHERMAN: Willard Scott A Huckster For All Seasons|language=en-US|work=New York Times|url=https://www.nytimes.com/1987/04/05/business/star-weatherman-willard-scott-a-huckster-for-all-seasons.html|access-date=November 29, 2022}}
Scott credited his success to his efforts to make everyone, his audience, his clients feel loved. Scott said, "If you watch, you’ll see that I am trying to weave a web of love. I want to make the whole country feel as if we are one. I may be a cornball, but I am me — not a sophisticated, slick New York wazoo act." Early radio contemporary Johnny Holliday said of Scott, "Everybody he came in contact with just loved the guy. He just had that magic about him, that he made everybody feel special."{{cite web |title='He made everybody feel special': Local media personalities remember Willard Scott |publisher=WTOP |date=January 3, 2008|url=https://wtop.com/tv/2021/09/he-made-everybody-feel-special-johnny-holliday-remembers-willard-scott/ |access-date=December 2, 2022}}
In Scott's autobiography The Joy of Living he summed his life, saying "If you were to look at my resume, you’d see that I’m ...bald, I’m overweight, I don’t make all the smooth moves and I dress like a slob. I take tremendous pride in the fact that I beat the system."
Early life and education
Scott was born on March 7, 1934, in Alexandria, Virginia, the only child of parents Willard Herman (1905—1977) and Mattie Thelma (née Phillips) Scott (1905—1977).{{Cite news|last=Fox|first=Margalit|author-link=Margalit Fox|date=2021-09-04|title=Willard Scott, TV's Clown Prince of Sun and Showers, Is Dead at 87|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/09/04/arts/television/willard-scott-dead.html|access-date=2021-09-05|issn=0362-4331}} Scott was raised as and remained a fundamentalist Christian who considered becoming a minister before starting his broadcasting career.
=Childhood interest in broadcasting=
Scott showed an early interest in broadcasting. Recounting his first experience visiting a radio station, he said "One day when I was eight, Mom took me to the movies in DC. Afterward, she wanted to shop, so I wandered over to my favorite radio station, WTOP. I introduced myself to the receptionist and told her I was a fan. She took me to the control room and said, 'You can sit here if you stay very quiet. That man will be broadcasting live'. The man was Eric Sevareid, then a correspondent for CBS. He’d just gotten back from Burma, where he’d been lost in the jungle for months. I sat there enthralled as Sevareid recounted his ordeal".{{cite magazine |last=Scott |first=Willard |date=October 25, 2016 |title=What Willard Scott Owes to Bozo the Clown |url=https://www.washingtonian.com/2016/10/25/willard-scott-owes-bozo-clown/ |magazine=Washingtonian |location=Washington D.C. |publisher=Washingtonian Media Inc. |access-date=November 29, 2022}}
At the age of nine, Scott organized a group of 15 boys into a radio club on his neighborhood block. Scott built his own radio station in his family home's basement and sold ads he aired during his low power broadcasts. The club netted about $25 a month ({{Inflation|US|25|1943|fmt=eq|r=-1}}){{Inflation/fn|US}} in advertising revenue from neighborhood businesses.{{cite magazine |date=March 26, 1955 |title=A Station Manager At Age Nine |url=https://www.mwotrc.com/thejoyboys/tvg1955.htm |magazine=TV Guide |location=Washington D.C. |publisher=Triangle Publications |access-date=November 29, 2022 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104112618/https://www.mwotrc.com/thejoyboys/tvg1955.htm |url-status=dead }} Scott said "...I set to work building a station in our basement. My parents bought me an oscillator, which enabled me to broadcast to 20 neighborhood homes within a {{Convert|180|foot|meter|disp=sqbr|abbr=off|adj=on|sp=us|sigfig=1}} radius. My friends and I read the news, played tunes on a phonograph, and chattered away. A few months after we started, three men from the FCC showed up. They told us our signal was reaching National Airport — Pan Am’s radios were picking up kids talking and playing records. So ended my basement station".{{Cite news|last=Levey|first=Bob|date=April 29, 1982|title=Willard Scott, the Wacky Weatherman of the 'Today' Show, Dies at 87|language=en-US|work=The Hollywood Reporter|url=https://www.hollywoodreporter.com/tv/tv-news/willard-scott-today-show-weatherman-dies-1235008728/|access-date=November 29, 2022}}
Spending time at local Alexandria radio station WPIK-AM on Friday nights as a teenager, a local disk jockey allowed him to create a radio show called "Lady Make Believe". Scott also served as announcer for the show. Scott also held two part-time disk jockey jobs while in high school,
"High School Hit Parade" on WOL 1450 AM and "Dancing Party" on WCFM 99.5 FM.{{cite web |title=Willard Scott |publisher=Kaptain Kidshow |date=January 3, 2008|url=http://kidshow.dcmemories.com/willard.html#afternoon |access-date=November 29, 2022}}
=NBC radio announcer at 16=
Scott was 16 years old in 1950 when he worked as an NBC page at WRC (AM), NBC's owned-and-operated radio station in Washington, D.C., for $12 per week ({{Inflation|US|12|1950|fmt=eq|r=-1}}).{{cite web |title=Willard Scott – Weather Reporter and Centenarian |publisher=MSNBC |date=2004-12-10 |url=https://www.nbcnews.com/id/wbna6694523 |archive-url=https://web.archive.org/web/20041211192233/http://www.msnbc.msn.com/id/6694523/ |url-status=live |archive-date=2004-12-11 |access-date=February 4, 2008}}{{Inflation/fn|US}} Scott explained how he started announcing at NBC – "I auditioned to be an announcer but was never hired. Then one of the announcers left for vacation and my boss said, 'What the hell, let Scott fill in — it’s only two weeks.' When he returned, I became a regular substitute".
=High school and college=
Scott attended Alexandria, Virginia's George Washington High School. While a freshman in 1947, Scott broadcast a high school news report on a local FM radio station every Saturday. Scott graduated high school in 1951. He was elected class president all four years of his attendance. Named "Our capable and popular class president", he was also voted "Most Likely to Succeed" by his classmates.{{cite web |title=Willard Herman Scott in the U.S., School Yearbooks, 1900-2016 |website=Ancestry.com |url=https://www.ancestry.com/discoveryui-content/view/442915801:1265? |access-date=November 29, 2022}}
Scott attended American University, where he worked alongside fellow student Ed Walker at WAMU-AM, the university's radio station (1951—1953). Scott became a member of Alpha Sigma Phi fraternity while at American University and graduated in 1955 with a Bachelor of Arts degree in "philosophy and religion".
Broadcast radio career
=''Joy Boys'' radio show=
{{external media| float = right| video1 = [https://www.youtube.com/watch?v=q9IxNqYIbUE The Joy Boys - Final Show, October 6, 1972]}}From 1955 to 1972, Scott teamed with Ed Walker as co-host of the nightly Joy Boys radio program on NBC-owned WRC radio (this was interrupted from 1956 to 1958 when Scott served on active duty in the U.S. Navy). Scott routinely sketched a list of characters and a few lead lines setting up a situation, which Walker would commit to memory or make notes on with his Braille typewriter (Walker was blind since birth).
The show opened with Scott and Walker singing their Joy Boys opening theme song set to the music of John N. Klohr's "The Billboard March". They recorded it in two versions, a duet between them, and Walker singing in four-part harmony with himself, for use as, respectively, the opening and closing themes for the show:
We are the Joy Boys of radio;
We chase electrons to and fro-o-o.
We are the Joy Boys of radio;
We chase electrons to and fro.{{cite report |date= 2016|title= Raising the Bar For Excellence - Novec 2016 Annual Report|url=https://www.qgdigitalpublishing.com/publication/?m=21572&i=340302 |publisher=Novec |page=10|access-date=December 2, 2022}}{{cite web |title=The WAVY Nifty Fifty|url=http://mwotrc.com/thejoyboys/wavy.htm|website=www.mwotrc.com |access-date=November 29, 2022}}{{cite web |last=Bonko|date=February 11, 2016 |first=Larry|title=Signals: Website lets you in on Willard Scott's history and ties to Hampton Roads|url=https://www.qgdigitalpublishing.com/publication/?m=21572&i=340302&p=10&ver=html5 |access-date=December 2, 2022}}
In a 1999 Washington Post article recalling the Joy Boys at the height of their mid-1960s popularity, said the Joy Boys "dominated Washington, providing entertainment, companionship, and community to a city on the verge of powerful change".Marc Fisher, "Washington Comes of Age", The Washington Post, September 13, 1999 The Joy Boys broadcast on WRC until the station changed to a rock music format in October, 1972. The Joy Boys show moved to WWDC-AM for another two years. Scott wrote in his book The Joy of Living, their close professional and personal bond continued until Walker's death in October 2015. Scott said they were "closer than most brothers".Willard Scott, The Joy of Living. New York: Coward, McCann & Geoghegan, 1982 ({{ISBN|0-698-11130-3}}).
After the Joy Boys show ended, Scott thrived as a Washington D.C. area personality, doing product pitches and popping up at ribbon-cutting ceremonies.
=WAVY AM 1350 disk jockey while in the Navy=
In 1956 Scott lived near Norfolk, Virginia while serving in the U.S. Navy and moonlighted at WAVY AM radio as one of four staff disk jockeys who presented the "WAVY Nifty Fifty, Tidewater's Top Tune Tally.". He was promoted on local advertising for the Tidewater area radio station.
Early broadcast television career
=Children's programs a great preparation for television success=
Scott felt his early work in children's programming was one reason for his success in engaging and entertaining television viewers. "I have always said that the best training to be a TV newsman or anybody on television is to do a children’s show because you are oblivious to the fact that there is a camera there. ...You are playing to the kids in the studio, and then you are playing directly to the kids at home. You look in the lens and you are never using a teleprompter ...and you get a tremendous, comfortable feeling in front of a camera doing a children’s show. There are no two ways about that: Doing a kid’s show is great training."{{cite web |title=Pioneers of Television - Willard Scott |publisher=PBS |date=2014|url=https://www.pbs.org/wnet/pioneers-of-television/pioneering-people/willard-scott/ |access-date=November 29, 2022}}
=''Barn Party''=
Scott's first children's television appearance was on WNBW TV's Barn Party in 1954. Scott said "My first chance to do kiddie shows professionally came before I was in the Navy, on a Saturday TV show called Barn Party. I was 'Farmer Willard' and I played opposite a very refined lady named Betsy Stelck, who had a fairyland aura about her..." The show was a hit. When children were asked to mail in requests for tickets to attend the weekly broadcast production, 6,223 requests were received. The studio only seated 50.{{cite web |title=Newest Kids Show Clicks|url=http://kidshow.dcmemories.com/BarnPartyStelck022854.gif|website=www.kidshow.dcmemories.com |access-date=November 29, 2022}}
=''Afternoon''=
Scott was a "co-master of ceremonies" with Mac McGarry on this 1955 afternoon variety program broadcast on WRC-TV. The show featured live music, vocalists, fashion and food segments by Inga Rundvold and Jim Henson's puppet group Sam and Friends, an early incarnation of the Muppets.{{cite news |first=Lawrence |last=Laurent |author-link=Lawrence Laurent (critic) |title=The Straight Man Totes the Load |url=http://kidshow.dcmemories.com/AfternoonArticle051555.gif |newspaper=The Washington Post |date=May 15, 1955 |via=Kaptain Kidshow |access-date=November 29, 2022}} At the time, Henson was a college freshman. Scott remembered Henson's work as "... an innovative bunch of puppets created by a guy named Jim Henson. ... I worked with a bald-headed Muppet with a big nose, named Sam, sort of the way Fran Allison worked on Kukla, Fran and Ollie. Then there was the frog named Kermit. I used to do a commercial for a local peanut butter called Schindler's. He'd open his mouth, I'd give him a big spoonful, and he'd go 'ahh'".
=''Commander Retro''=
Scott said this 1966 children’s show he created and hosted was "The worst show I did in my life, in my opinion, was the best show I ever did in my life, we had more fun". Scott used Lester, his basset hound, as "Doctor Strangedog", a human German physicist and spy who had stowed away on the rocket ship. The spy had eaten too many hotdog sausages, exploded and turned into a talking dog. Scott played the commander of their traveling spaceship. The rocket ship set had control panels made of plastic mini-ice cube trays with blinking Christmas lights behind them. Scott said "This was a terrible show, a real turkey ...but it was more fun to do than any of them".{{cite web |title=Commander Retro|url=http://kidshow.dcmemories.com/retro.html|website=www.kidshow.dcmemories.com/retro.html |access-date=November 29, 2022}}
=''Bozo the Clown''=
Scott portrayed Bozo the Clown on WRC-TV's one-hour, weekday show Bozo's Circus. Scott said "WRC bought local rights to Bozo the Clown, and I was cast in the role. Bozo went to the White House and met JFK and Caroline. I played him from 1959 to 1962, doing a daily one-hour show".Listed References on Wikipedia's "Bozo the Clown" Discussion Page Washington, D.C., area McDonald's hired Scott – as Bozo – to attract customers. Whenever Scott as Bozo arrived at one of the then five D.C. area McDonald's, he caused traffic jams. Roads were shut down for two miles and extra police had to control thousands of kids as they arrived to see Bozo.{{cite book |last=Hollis |first=Tim |author-link= |date= January 6, 2010|title=Hi There, Boys and Girls! America's Local Children's TV Programs|url=https://books.google.com/books?id=6UWlOQfdQ64C |location= |publisher=University Press of Mississippi |page=69 |isbn=9781604738193}} WRC-TV canceled the show in 1962.
=Created Ronald McDonald, the Hamburger-Happy Clown=
{{main|Ronald McDonald}}
File:McDonald's commercial (1963).webm
Washington, D.C., McDonald's stores had enjoyed incredible customer attendance when Scott appeared as Bozo the Clown. When WRC-TV cancelled the show, Scott could no longer appear as that popular clown. The local McDonald's franchisees wanted another clown to drive sales and asked Scott to develop a new character. Scott said "At the time, Bozo was the hottest children's show on the air. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo... There was something about the combination of hamburgers and Bozo that was irresistible to kids... That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. So, I sat down and created Ronald McDonald".
Scott's Ronald McDonald costume included a small paper cup over his nose, a cardboard food tray worn as a hat and a cardboard food tray containing a complete McDonald's meal - a wrapped hamburger, paper bag of fries and a drink, worn just above the front of his pants that “magically” replaced the hamburger every time one disappeared.{{cite thesis |last=Toerpe |first=Kathleen D. |date=May 1994 |title=Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985 |type=Dissertation |chapter= |publisher=Loyola University |docket= |oclc= |url=https://ecommons.luc.edu/luc_diss/3457 |access-date=November 29, 2022}} Scott portrayed Ronald McDonald from 1963 through 1967, appearing in three television commercials{{cite web |title=Turns out weather superstar Willard Scott was the original Ronald McDonald |publisher=G/O Media Inc. |date=September 7, 2021
|url=https://thetakeout.com/willard-scott-today-show-weatherman-original-ronald-mcd-1847629149 |access-date=November 29, 2022}} and narrating a 45 rpm recording of "The Night Before Christmas" as part of a 1963 holiday promotion. The record has become a sought-after collectible.{{Cite news|last=Gold|first=Anita|date=April 9, 1993|title=Find Out What Happy Meal Pieces Are Worth|language=en-US|work=Chicago Tribune|url=https://www.chicagotribune.com/news/ct-xpm-1993-04-09-9304090360-story.html|access-date=November 29, 2022}}
McDonald's corporation purchased the Washington, D.C., franchise back from the area franchisees and became the owner of the Ronald McDonald intellectual property. Scott was told he would continue to portray the clown but just before he was to appear at the 1966 Macy’s Thanksgiving Day Parade, Scott was replaced by a new clown actor, Coco, who had been a clown in the Ringling Brothers circus.
In his book Fast Food Nation, Eric Schlosser claims that McDonald's replaced Scott on account of his weight, supposedly concerned about McDonald's image.{{cite book|first=Eric|last=Schlosser|title=Fast food nation: The dark side of the all-American meal |publisher=Mariner Books/Houghton Mifflin Harcourt|location=Boston|isbn=9780547750330|url=https://books.google.com/books?id=dU13X_AM_N8C&q=spurlock%20willard%20scott%20weight&pg=PA41|edition=1st Mariner Books|page=41|quote=Scott came up with the name Ronald McDonald, and a star was born. Two years later, the McDonald's Corporation introduced Ronald McDonald to the rest of the United States through a major ad campaign. But Willard Scott no longer played the part. He was deemed too overweight; McDonald's wanted someone thinner to sell its burgers, shakes, and fries.|year=2012}} Scott denied the claims and cited other commitments he had at the time.
=''The Ronald Show''=
Scott continued to appear as Ronald McDonald in the Washington, D.C., broadcast market. In 1966, Scott served as master of ceremonies WRC-TV's new program, The Ronald Show. The show had a studio audience of 30 youngsters every Saturday who played games, performed dramatic skits and interacted with Scott as clown Ronald. Scott said the show was "One of those magnificent rare treasures ... featuring dramatizations and dance contests."{{cite web |title=The Ronald Show|url=http://kidshow.dcmemories.com/willard.html |access-date=November 29, 2022}}
Weather presenter career
Scott's weathercaster career started when he was chosen as a fill-in weatherman on WRC-TV in 1967. The incumbent had suddenly walked off the job. In 1970, Scott became WRC-TV's full-time weekday weatherman.{{cite web |title=Willard Scott Retired and Why You Should Care |url=http://weeklyview.net/2016/01/07/willard-scott-retired-and-why-you-should-care/ |website=Weekly View Jan 7, 2016 |access-date=5 September 2021}} In March 1980, the NBC network came calling, and Scott was named weatherman on TODAY, replacing Bob Ryan. Ryan then took Scott's old job, becoming the meteorologist at WRC-TV.
''The Today Show''
File:NBC Weatherman Willard Scott near his home in The Plains, VA.jpg
Scott was tapped by NBC in 1980 to become its weatherman for The Today Show.{{cite magazine |last=Campbell |first=Arch |date=October 25, 2016 |title=The Willard Scott I Knew |url=https://www.washingtonian.com/2021/09/08/willard-scott-arch-campbell/ |magazine=Washingtonian |location=Washington D.C. |publisher=Washingtonian Media Inc. |access-date=November 29, 2022}} At the time, the Today Show was in its first ratings battle with ABC's Good Morning America. Scott quickly established his ability to connect with his audience. Often appearing as different characters in his segments, he once delivered the weather as pop singer Boy George. His antics on Today helped move the show's ratings back to first place, where it remained for much of the decade.{{Cite news|last=Battaglio|first=Stephen|date=December 11, 2015|title=Willard Scott is retiring from NBC's 'Today' show|work=Baltimore Sun|url=https://www.baltimoresun.com/la-et-ct-willard-scott-retiring-today-20151211-story.html|access-date=November 29, 2022|archive-date=December 5, 2022|archive-url=https://web.archive.org/web/20221205122336/https://www.baltimoresun.com/la-et-ct-willard-scott-retiring-today-20151211-story.html|url-status=dead}}
During the 1980s, Scott routinely did weather reports on the road, interviewing locals at community festivals and landmarks. He also periodically performed on the program from Washington, D.C., which he still considered his home.
=Appearance as Carmen Miranda=
Scott said he used to dress up like Carmen Miranda as a kid to sell war bonds in World War II. He promised to don a Miranda outfit again if a viewer would donate $1,000 to the USO. The donation was made and Scott gave his August 22, 1983, weather forecast on the Today Show dressed in drag, wearing a bright red tropical dress, earrings and pearls, heels, and a showy, multi-colored headdress with feathers and fruit, reminiscent of the late Brazilian entertainer's outfits. Scott's weather forecast was accompanied by two flamenco musicians.{{cite web |last=Hanauer |first=Joan |date=August 22, 1983|title=No Carmen|url=https://www.upi.com/Archives/1983/08/22/NO-CARMEN/4103430372800/ |website=UPI Archives|access-date=November 26, 2022}}
Discussing his Carmen Miranda appearance in 1987, Scott told the New York Times "People said I was a buffoon to do it. Well, all my life I've been a buffoon. That's my act." He explained his love for his audience, saying "I just love people. A lot of speakers on the talk circuit leave right afterward. I do a lot of schmoozing. I'm like a dog. You just open the door and I go, 'rrrr, rrrr,' and then I lick everybody's face."{{cite web |last=Anglesey |first=Anders |date=September 5, 2021|title=Al Roker Pays Tribute to Today Weatherman Willard Scott: 'My Second Dad'|url=https://www.newsweek.com/al-roker-pays-tribute-today-weatherman-willard-scott-my-second-dad-1626215 |website=Newsweek.com|access-date=November 26, 2022}}
=Smucker's birthday segments=
Scott started celebrating centenarians' happy birthdays on “Today” in 1983. "Saluting people on their 100th birthday started when I got a card that read, 'My uncle is turning 100. Could you mention him on TV?' I did it and about a week later got two cards, then four, then six." Eventually Smucker's sponsored the segment, showing each person’s photo and name on a Smucker's strawberry jelly jar label. When Scott died, Smucker’s posted a tribute to him, putting his face on the jelly jar label graphic.{{cite web |last=Collins |first=Matt |title=Smucker's pays tribute to Willard Scott on 'jam jar' |url=https://www.mixdexhq.com/tv-news/smuckers-pays-tribute-to-willard-scott-on-jam-jar// |website=MixDex|date=September 7, 2021 |access-date=November 26, 2022}}
=Bryant Gumbel criticism and ratings repercussions=
In 1989, The Today Show co-host Bryant Gumbel wrote an internal memo critical of the show's personalities, a memo that was later leaked to the media. In the memo, Gumbel said Scott "holds the show hostage to his assortment of whims, wishes, birthdays and bad taste ...this guy is killing us and no one's even trying to rein him in."Monica Collins [https://pqasb.pqarchiver.com/USAToday/access/4066132.html?dids=4066132&FMT=ABS&FMTS=ABS&date=Mar+1%2C+1989&author=Collins%2C+Monica&pub=USA+TODAY&edition=&startpage=D1&desc=Memo+to+NBC%3A+We+Love+Scott "Memo to NBC: We Love Scott"] {{Webarchive|url=https://web.archive.org/web/20121102154222/http://pqasb.pqarchiver.com/USAToday/access/4066132.html?dids=4066132&FMT=ABS&FMTS=ABS&date=Mar+1%2C+1989&author=Collins%2C+Monica&pub=USA+TODAY&edition=&startpage=D1&desc=Memo+to+NBC%3A+We+Love+Scott |date=November 2, 2012 }} USA Today, March 1, 1989. This garnered enough of a backlash that the next time they appeared on camera together Scott kissed Gumbel on the cheek to show he'd forgiven him, and also later said he hoped the whole thing would go away.Brian Donlon [https://pqasb.pqarchiver.com/USAToday/access/55908252.html?dids=55908252:55908252&FMT=ABS&FMTS=ABS:FT&date=Mar+14%2C+1989&author=Brian+Donlon&pub=USA+TODAY+(pre-1997+Fulltext)&edition=&startpage=01.D&desc=On+%60Today%2C%27+it%27s+kiss+and+make+up "On Today, it's kiss and make up"] {{Webarchive|url=https://web.archive.org/web/20121102152648/http://pqasb.pqarchiver.com/USAToday/access/55908252.html?dids=55908252:55908252&FMT=ABS&FMTS=ABS:FT&date=Mar+14%2C+1989&author=Brian+Donlon&pub=USA+TODAY+(pre-1997+Fulltext)&edition=&startpage=01.D&desc=On+%60Today%2C%27+it%27s+kiss+and+make+up |date=November 2, 2012 }} USA Today, March 14, 1989.
After Gumbel's comments, there was a decline in viewership ratings for the Today Show. According to NBC, the Q Score popularity tracking poll taken by Marketing Evaluations Inc. showed an increase in negative reaction to Gumbel and his earlier criticism of Scott in its annual May 1989 survey of the show. The then Today Show executive producer Tom Capra said "The publicity and the negative factors have hurt us". CBS network research also indicated continuing negative reaction to Gumbel's comments regarding Scott.{{Cite news|last=Cater|first=Bill|date=February 26, 1990|title=THE MEDIA BUSINESS: Television; NBC Losing Morning Race As Ratings of 'Today' Drop|language=en-US|work=New York Times|url=https://www.nytimes.com/1990/02/26/business/the-media-business-television-nbc-losing-morning-race-as-ratings-of-today-drop.html|access-date=December 3, 2022}}
=''Today Show'' staff support=
After Scott's Carmen Miranda appearance, Tom Brokaw, former Today Show anchor said of Scott, "Willard was a born showman". Al Roker, the meteorologist who succeeded Scott on the Today Show said "No broadcaster was loved by so many and brought so many smiles".
=Commercial pitchman=
In 1992, Scott, who was the first incarnation of Ronald McDonald, recorded a commercial for McDonald's arch-rival Burger King. He also was the spokesman for the Days Inn hotel chain, appearing in their commercials from 1993 until 1997.{{cite magazine |last1=Kreps |first1=Daniel |title=Willard Scott, Longtime 'Today' Weatherman, Dead at 87 |url=https://www.rollingstone.com/tv-movies/tv-movie-news/willard-scott-today-weatherman-dead-obit-1220788/ |url-access=subscription |magazine=Rolling Stone |access-date=September 4, 2023 |archive-url=https://web.archive.org/web/20230209104552/https://www.rollingstone.com/tv-movies/tv-movie-news/willard-scott-today-weatherman-dead-obit-1220788/ |archive-date=February 9, 2023 |date=September 4, 2021}}{{cbignore}}{{void|Fabrickator|comment|This "Rolling Stone" link replaces a Yahoo link. The archive version includes working vintage videos.}}
The companies Scott endorsed include: Howard Johnson Motor Lodges, True Value Hardware, Burger King, Lipton tea, Maxwell House coffee, the American Dairy Association, the Florida Citrus Commission, Diet Coke, USA Today and many others.{{cite news |last1=Fox |first1=Margalit |author-link=Margalit Fox |title=Willard Scott, TV's Clown Prince of Sun and Showers, Is Dead at 87 |work=The New York Times |date=September 4, 2021 |url=https://www.nytimes.com/2021/09/04/arts/television/willard-scott-dead.html |access-date=December 2, 2022}}
Later broadcast television career
=''Willard Scott's Home and Garden Almanac''=
In 1995, Scott was the host of one of the first weekly series on the then new cable TV channel Home & Garden Television. The series ran two years.{{cite web |last1=Jacobs |first1=A. J. |title=Home & Garden Television, 24 hours a day |url=https://ew.com/article/1995/02/03/home-garden-television-24-hours-day/ |website=Entertainment|access-date=December 2, 2022}}
=Actor=
Scott made occasional guest appearances as neighbor "Mr. Poole" on The Hogan Family, where his character was married to Mrs. Poole, played by Edie McClurg.
Voice-over and narration career
=NASA=
Scott worked as the narrator for NASA's weekly program called "The Space Story", with his contributions spanning from the Apollo Program to the Space Shuttle.{{Cite web|url=https://www.youtube.com/watch?v=yypaV7IFcQM|title=Space for Women (Extended Version)|date=June 15, 2016 |via=www.youtube.com}}{{Cite web|url=http://archive.org/details/NASA_NTRS_Archive_19700009829|title=NASA Technical Reports Server (NTRS) 19700009829: Technical/Scientific Meeting on Space Battery Specifications, 1st session Transcript of proceedings|date=October 1, 1969|via=Internet Archive}}{{Cite web|url=http://archive.org/details/NASA218|title=NASA Special Report 218/The Space Story 998-1001|date=December 5, 1982|via=Internet Archive}}[http://www.radiogoldindex.com/cgi-local/p2.cgi?ProgramName=NASA+Special+Report List of NASA Special Reports] {{Webarchive|url=https://web.archive.org/web/20180122001146/http://www.radiogoldindex.com/cgi-local/p2.cgi?ProgramName=NASA+Special+Report |date=January 22, 2018 }}, Willard Scott credited as announcer/narrator for NASA programs spanning September 1970 – May 1982
Other TV work
=Personal appearances / TV Commentator career=
Scott was the host of WAVE TV's broadcast coverage of the Kentucky Derby Festival Pegasus Parade in Louisville, Kentucky, from 1982 through 2005.{{Cite news|last=Dorsey|first=Tom|date=April 29, 1982|title=Willard Scott Has Always Been Somewhat of a Ham|language=en-US|work=The Courier Journal|url=https://www.newspapers.com/image/109527933/?terms=Willard%20Scott&match=1|access-date=November 26, 2022}}{{cite web |title=Here are 11 fun facts about the Pegasus Parade |url=https://www.whas11.com/article/news/local/kentucky-derby-festival-pegasus-parade-fun-facts/417-cfced9ca-982b-460f-a16e-d51a9d507112 |website=whas11.com |date=May 2022 |access-date=November 26, 2022}} Scott also hosted the NBC telecast of the Macy's Thanksgiving Day Parade from 1987 to 1997. He was replaced by Matt Lauer in 1998.{{cite web|url=http://www.today.com/news/willard-scott-weather-reporter-centenarian-birthday-greeter-6C10109545|title=Willard Scott, weather reporter and centenarian birthday greeter |publisher=TODAY.com|date= 2013-06-04|access-date=2017-04-14}}
For several years in the 1980s, Scott donned a Santa Claus costume for the broadcast of the National Tree-Lighting Ceremony in Washington, D.C.{{cite web|url=https://www.nps.gov/whho/learn/historyculture/1981-1988-national-christmas-trees.htm |title=1981–1988 National Christmas Trees – President's Park (White House) (U.S. National Park Service)|publisher=Nps.gov|access-date=2017-04-14}}
In 1990 and 1992, Scott also hosted the Pillsbury Bake-Off on CBS (while under contract with CBS' rival NBC).
Military service
{{external media| float = left|width=250px|audio1 = [https://www.radioechoes.com/?page=play_download&mode=play&dl_mp3folder=T&dl_file=two_at_one_1956-11-23_willard_scotts_last_day_before_going_in_the_navy.mp3&dl_series=Two%20At%20One&dl_title=Willard%20Scott%27s%20Last%20Day%20Before%20Going%20In%20The%20Navy&dl_date=1956.11.23&dl_size=6.23%20MB "Willard Scott's Last Day Before Going In The Navy"]}}Scott enlisted in the U.S. Navy, serving from 1956 to 1958 as a seaman.[https://www.ny1.com/nyc/all-boroughs/news/2021/09/04/willard-scott-dies Beloved television personality Willard Scott dies at 87] Spectrum News NY1. Retrieved November 28, 2021.[https://variety.com/2021/tv/news/willard-scott-dead-dies-today-show-weatherman-1235056575/ Willard Scott, Longtime ‘Today’ Show Weatherman, Dies at 87] Variety. Retrieved November 28, 2021. Then 22 years old, Scott recorded his feelings on November 23, 1956, the day before he enlisted.{{cite web |title=Willard Scott's Last Day Before Going In The Navy|url=https://www.radioechoes.com/?page=play_download&mode=play&dl_mp3folder=T&dl_file=two_at_one_1956-11-23_willard_scotts_last_day_before_going_in_the_navy.mp3&dl_series=Two%20At%20One&dl_title=Willard%20Scott%27s%20Last%20Day%20Before%20Going%20In%20The%20Navy&dl_date=1956.11.23&dl_size=6.23%20MB |website=www.radioechoes.com |access-date=November 28, 2022}}
Retirement
Scott went into semi-retirement in early 1996, succeeded by Al Roker who was a regular substitute for Scott on Today and was the weeknight weathercaster at WNBC in New York City. Scott had helped Roker earn the weather job at the NBC's WKYC in Cleveland.
Scott continued to appear two days a week on the morning program to wish centenarians a happy birthday (a tradition that continues to the present day). He appeared from the studio lot of WBBH, the NBC affiliate in Fort Myers, Florida.
Scott also continued to substitute for Roker for over a decade afterward, an arrangement that mostly ended after NBC acquired The Weather Channel in 2008 and started using that channel's meteorologists as substitutes.{{cite web |last1=Littleton |first1=Cynthia |title=Byron Allen's Entertainment Studios Acquires Weather Channel |url=https://variety.com/2018/tv/news/byron-allen-weather-channel-acquire-entertainment-studios-1202733511/ |website=Variety|date=March 22, 2018 |access-date=11 September 2021}}
Scott announced his full retirement from television on December 11, 2015. On Scott's final day, Today held a tribute to Scott featuring taped highlights from his many years with the show. The plaza outside Rockefeller Center was renamed Willard Scott Way in his honor. Several former Today staff came to bid farewell to Scott including Tom Brokaw, Jane Pauley, Katie Couric, and Gene Shalit along with Barbara Bush.{{cite web|last1=Kim|first1=Eun Kyung|title=Willard Scott retires: Anchors say farewell to 'heart and soul' of Today |url=http://www.today.com/series/today-celebrates/willard-scott-retires-anchors-say-farewell-heart-soul-today-show-t61736|date=December 15, 2015|website=Today.com|access-date=June 1, 2016}} After Scott was feted on the "Today Show" with cupcakes and comments from co-anchors, he said "I'm fading off into the sunset" and started singing Dale Evans's song "Happy trails to you until we meet again. Happy trails to you. Keep smilin' on 'til then."
Awards
class="wikitable"
| Association | Award | Year |
President Award
| Private sector award for Public Service | 1985 |
Virginian Association of Broadcasters
| Distinguished Virginian | 1990 |
Washingtonian magazine
| Washingtonian of the Year | 1979 |
National Society of Fund Raisers
| Humanitarian in Residence | 1985 |
National 4-H United States Department of Agriculture
| National Partner in 4-H citations | 1984 |
Johnson & Wales University
| Honorary Doctorate | ? |
Radio reissues and Santa Claus
In 2001, American University reissued some of the old Joy Boys radio broadcasts of the 1960s on CDs. He also played Santa Claus at various White House events.{{cite web|title=1981–1988 National Christmas Trees|url=https://www.nps.gov/whho/learn/historyculture/1981-1988-national-christmas-trees.htm|website=National Park Service : President's Park, White House|access-date=3 February 2017}}
Writings
Scott published several fiction and non-fiction books:
{{external media| float = right| video1 = [https://www.c-span.org/video/?176900-1/the-older-fiddle-tune Booknotes interview with Scott on The Older the Fiddle, the Better the Tune, July 13, 2003], C-SPAN}}
- The Joy of Living
- Down Home Stories
- Willard Scott’s All-American Cookbook
- America Is My Neighborhood
- The Older the Fiddle, the Better the Tune{{cite news |url=https://www.upi.com/Top_News/US/2021/09/04/Willard-Scott-Today-dies/3461630793163/ |title=Willard Scott, iconic weatherman for 'Today,' dies |date=September 4, 2021 |work=UPI |access-date=September 5, 2021 |quote=Scott signs copies of his new book 'The Older the Fiddle the Better the Tune' }}
- If I Knew It Was Going to Be This Much Fun, I Would Have Become a Grandparent First{{cite encyclopedia |url=https://www.encyclopedia.com/arts/educational-magazines/scott-willard-h-jr-1934 |title=Scott, Willard H., Jr. |encyclopedia=Encyclopedia.com |access-date=September 5, 2021 }}
He also co-authored two books with Bill Crider:
He preached a sermon at the 185th anniversary of his home church, First Baptist Church in Alexandria, Virginia, that was published in Best Sermons 2, edited by James W. Cox [Harper & Row, 1989].{{cite web |title=People in Print |date=April 1990 |url=https://www.christianitytoday.com/pastors/1990/spring/90l2066.html |publisher=Christianity Today |access-date=26 November 2018 |language=en}}
Personal life
Scott was married to Mary Dwyer Scott from 1959 until her death in 2002. The couple had two children, Mary and Sally.{{Cite web | url=https://www.cbsnews.com/news/willard-scott-marries-girlfriend/ | title=At 80, Willard Scott marries girlfriend| website=CBS News| date=April 2, 2014}} On April 1, 2014, at age 80, Scott married Paris Keena, whom he first met in 1977 while she was working at WRC-TV in Washington, D.C. They had been together as a couple since 2003.{{cite web |url=http://www.today.com/allday/willard-scott-got-married-today-legend-weds-longtime-love-2D79473538 |title=Willard Scott got married! 'Today' legend weds longtime love |first=Kyle Michael |last=Miller |work=Today |date=April 2, 2014 |access-date=2014-04-02}} They lived on Sanibel Island, Florida.{{cite news|author=Cox, Billy Cox|title=From moon shots to assassination, Russ Ward was there|work=Sarasota Herald-Tribune|date=April 22, 2019|url=https://www.heraldtribune.com/news/20190422/from-moon-shots-to-assassination-russ-ward-was-there|access-date=2020-01-19}}
Death
Scott died of natural causes on September 4, 2021, at the age of 87.{{cite magazine|date=October 25, 2016 |title=Willard Scott, TV's Clown Prince of Sun and Showers, Is Dead at 87 |url=https://www.today.com/news/willard-scott-dead-t152927 |website=www.Today.com |location=New York, New York. |publisher=NBC Universal |access-date=December 2, 2022}}
Filmography
=As himself=
- Pillsbury Bake-Off (1990–1992) – Host{{cite news |last1=Jubinville |first1=Mike |title=Legendary Today Show Weatherman Willard Scott Dead at 87 |url=https://daytimeconfidential.com/2021/09/06/today-shows-willard-scott-dead-at-87 |newspaper=Daytime Confidential |date=September 6, 2021 |publisher=Confidential Media, Inc |access-date=11 September 2021}}
- Walt Disney World 4 July Spectacular (1988) – Himself{{cite web |title=Walt Disney World 4th of July Spectacular (1988 TV Special) |url=https://www.imdb.com/title/tt0272929/characters/nm0779912 |website=IMDb |access-date=11 September 2021}}
- The New Hollywood Squares (1987) – Himself{{cite web |title=The New Hollywood Squares Episode dated 11 November 1987 |url=https://www.imdb.com/title/tt6107330/ |website=IMDb |date=November 11, 1987 |access-date=11 September 2021}}
- Kentucky Derby Festival Pegasus Parade (1982-2005) - host
- Macy's Thanksgiving Day Parade (1987–1997) – Host
- The Bob Braun Show (1982) – Himself
- Today (1980–2015) – Himself
=As actor=
- Bozo the Clown (1959–1962) – Bozo the Clown
- Ronald McDonald (1963–1965)
- The Hogan Family (1987–1989) – Peter Poole
- Undertale (2015) - Flowey (voice sampled from Ronald McDonald commercial){{cite web|url= https://undertale-resources.tumblr.com/post/139100729633/flowey-voiced-sounds/amp |title= Collecting Resources and References for the Undertale Community!}}
References
{{reflist}}
External links
- {{IMDb name|id=0779912|name=Willard Scott}}
- {{C-SPAN|4925}}
- {{discogs artist|Willard Scott}}
{{Authority control}}
{{DEFAULTSORT:Scott, Willard}}
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Category:Baptists from Virginia
Category:Comedians from Virginia
Category:Male actors from Alexandria, Virginia
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