William Morris Agency#WMA Agent Training Program

In 1898, William Morris (born Zelman Moses), a German-Jewish immigrant to the US, posted a cross-hatch trademark above an office door in New York City{{spaced ndash}} four "X's", representing a W superimposed on an M{{cite web |url= http://www.fundinguniverse.com/company-histories/william-morris-agency-inc-history/|title=William Morris Agency, Inc. History|website=fundinguniverse.com |access-date= 29 January 2016 }}{{spaced ndash}} and went into business as William Morris, Vaudeville Agent. By the time WMA formally incorporated in New York State on January 31, 1918, Morris' son William Morris Jr. and his assistant Abraham Lastfogel, who after working as Morris Jr.'s office boy and establishing his own talent/employment agency, partnered with Morris Sr.

As silent film grew into widely viewed entertainment, Morris encouraged his clients to experiment in the new medium. Stars such as Charlie Chaplin, Al Jolson, the Marx Brothers, and Mae West were all represented by the company.

By 1930, Morris had turned over leadership of the agency to his son and Lastfogel. In 1932, five years after his retirement, William Morris Sr. died from heart failure. By that time, the Agency had begun the process of relocating from Hollywood and Vine to Canon Drive in Beverly Hills.{{cite web|url=http://www.brokawcompany.com/pop-ups/read_cnn_profile.html|title= A Charmed Life, or a Thirty-Six Short Makes It Big |publisher=The Brokaw Company|access-date= November 13, 2011}}

File:GeraldFord William Morris Ford B1712 NLGRF photo contact sheet (1976-10-01)(Gerald Ford Library) (1).jpg (right) meets in the Oval Office with a representative of the William Morris Agency to discuss advertising for his 1976 campaign.]]

In December 1949, the William Morris Agency acquired the Berg-Allenberg Agency (founded by Phil Berg and Bert Allenberg). The senior agent in the motion picture department during the 1950s was Mike Zimring.{{cite book|last=Weisbord|first=Merrily|title=Our future selves : love, life, sex, and aging|year=1991|publisher=North Atlantic Books|location=Berkeley, Calif.|isbn=978-1556431456|page=157}}

By 1965, WMA's Music Department was representing several clients including the Rolling Stones, Sonny & Cher, the Beach Boys and the Byrds.{{citation needed|date=May 2012}} In 1973, the Agency's newly established Nashville office provided another significant boost to the operations of William Morris, extending the Agency's reach into country music and beyond.{{Cite news| url =https://www.latimes.com/archives/la-xpm-2003-jan-16-fi-morris16-story.html |title=Morris Targets Miami's Talent|author=Claudia Eller|work=Los Angeles Times |date =January 16, 2003}} In 1976, Nat Lefkowitz was named as co-chairman of the firm{{Cite web|title=Nat Lefkowitz, a former co-chairman of the William Morris Agency, the theatrical talent agency with which he was associated for 56 years, died Sunday in New York University Medical Center, where he had undergone heart surgery. He was 78 years old. |work=The New York Times|date=September 6, 1983 |url=https://www.nytimes.com/1983/09/06/obituaries/no-headline-145877.html}} (in 1936, Lefkowitz hired his nephew, Ted Ashley, at William Morris, who would go on to found the Ashley-Famous talent agency).{{Cite web|last=Fleming |first=Karl |title=Who is Ted Ashley? Just the King of Hollywood, Baby |magazine=New York|date= June 24, 1974 |url= https://books.google.com/books?id=iOkCAAAAMBAJ&q=ted+ashley |access-date=March 20, 2018}} In 1980, Morris Stoller was named chairman.{{Cite web|title= Morris Stoller, 74, William Morris Agency Head, Dies |work=The Los Angeles Times|date=March 25, 1986 |url=https://www.latimes.com/archives/la-xpm-1986-03-25-mn-88-story.html }}

In the early 1980s, WMA built the William Morris Plaza located at 150 El Camino Drive, directly across the street from its main building at 151 El Camino. In 1989, WMA acquired the Jim Halsey Company.

In the early 1990s, WMA's Literary Department announced the largest book-to-screen deal ever inked when it sold the television rights for Scarlett, the sequel to Margaret Mitchell's Gone With the Wind. In 2000, WMA acquired The Writers Shop, which was owned by Jennifer Rudolph Walsh.{{cite web|title=Jennifer Rudolph Walsh|url=http://leanin.org/stories/jennifer-rudolph-walsh/|access-date=29 January 2016}}

In 2003, WMA opened an office in Miami Beach, and in 2004 they opened an office in Shanghai.{{Cite web|url=https://variety.com/2003/scene/markets-festivals/wma-goes-to-miami-1117878838/|title=WMA goes to Miami|last1=Sutter|first1=Claude Brodesser,Mary|last2=Brodesser|first2=Claude|date=2003-01-16|website=Variety|language=en|access-date=2019-09-03|last3=Sutter|first3=Mary}} In 2007, the Agency expanded its London music operation, underscoring WMA's continued commitment to the international marketplace. Along with the addition of new personnel, the London office moved into the iconic Centre Point Tower.

In 2003, a seismic shift occurred in the agency landscape when WMA's SVP and Theatre topper, George Lane, and fellow agent in charge of foreign rights, Michael Cardonick, left WMA to open Creative Artists Agency's New York City office and Theatrical Department.{{cite web|author=Robert Hofler |url=https://variety.com/2003/legit/markets-festivals/caa-opening-gotham-digs-1117881929/|title=CAA opening Gotham digs |publisher=Variety |date=2003-05-09 |access-date=2015-04-27}}

{{Main|William Morris Endeavor}}

On April 27, 2009, WMA and the Endeavor Talent Agency announced that they were merging to form William Morris Endeavor.{{cite news | last = Finke | first = Nikki | title = Latest WMA-Endeavor Merger Update: Hollywood History In The Making Today: Endeavor And William Morris Vote Yes | date = 2009-04-27 | publisher = Deadline | url = https://deadline.com/2009/04/latest-wma-endeavor-merger-update-9098/}} Endeavor executives Ari Emanuel and Patrick Whitesell were widely recognized as the architects of the deal and ultimately took the roles of WME Co-CEOs.{{cite news |url=http://www.laweekly.com/2009-05-28/news/william-morris-it-39-s-a-takeover-not-a-merger |title=It's A Takeover, Not A Merger |work= LA Weekly |date=May 28, 2009}} Following the official announcement of the merger, nearly 100 WMA employees and former board members were let go. One of those leaving was Jim Wiatt, who came to WMA in 1999 from International Creative Management, where he was vice-chairman. He had joined WMA as president and co-chief executive officer, and had risen to board chairman.{{cite news |url=https://www.nytimes.com/2009/12/27/business/27steal.html?_r=1&adxnnl=1&adxnnlx=1262095435-iFfjNHxKyP6WEeNLa5Tssw |title=Layoffs in the William Morris-Endeavor Merger |author=Michael Cieply |date= December 26, 2009 |work= The New York Times }}

After the merger, WMA relocated its offices to the Endeavor building at 9601 Wilshire Boulevard in Beverly Hills, California.{{cite news | last = Finke | first = Nikki | title = WME Will Stay In Endeavor Headquarters Instead Of Moving To New Morris Building | date = 2009-10-09 | publisher = Deadline | url = https://deadline.com/2009/10/wme-not-moving-to-new-building-instead-will-stay-in-endeavor-headquarters-17110/}}

The WMA Agent Training Program, often referred to as the "mailroom", was established in the 1940s and is well known for its roster of successful alumni. Since the 1970s the program has been replicated at other talent agencies and studios, many of which were headed by former mailroom trainees. Once accepted, trainees rotate through different departments, starting with the mailroom, before becoming a full-time assistant or coordinator.

WMA's longtime competitor, Creative Artists Agency, was founded in 1975 by Michael Ovitz, Ronald Meyer, William Haber, Michael S. Rosenfeld, and Rowland Perkins, all former WMA agent trainees.{{cite encyclopedia |last=Rose | first=Frank | title=The Agency | edition=First | year=1996 | publisher=Harper Business | location=New York | isbn=0887308074}}{{cite encyclopedia |last=Rensin | first=David | title=The Mailroom | edition=First | year=2003 | publisher=Ballantine Books | location=New York | isbn=0345442350}} David Geffen once called the WMA Agent Training Program "The Harvard School of Show Business – only better: no grades, no exams, a small stipend and great placement opportunities."{{cn|date=March 2017}} Graduates from the Training Program were perceived at a high level of prestige within the entertainment industry, because of the caliber of notable alums that have graduated from the program.{{rp|464}}

Future chairman Norman Brokaw became the first mailboy in the Beverly Hills Mailroom at age 15. The Agent Training program still exists today at William Morris Endeavor. It was famously documented in David Rensin's 2003 book, The Mailroom: Hollywood History from the Bottom Up.

{{reflist|30em}}

• {{cite book|title=Promises I Made My Mother|url=https://archive.org/details/promisesimademym00hask|url-access=registration|author=Haskell, Sam|year=2009|publisher=Ballantine Books | isbn =978-0345506559}}
• {{cite book|title=The Mailroom: Hollywood History from the Bottom Up|author= Rensin, David|year= 2003|publisher= Ballantine Books| isbn =978-0345442345}}
• {{cite book|author=Rose, Frank |title=The Agency: William Morris and the Hidden History of Show Business|year=1995|publisher=HarperBusiness |isbn=978-0887307492}}

• {{official website|http://www.wmeentertainment.com}}

{{authority control}}

Category:1898 establishments in New York City

Category:Companies based in Beverly Hills, California

Category:Companies based in New York City

Category:Entertainment companies of the United States

Category:Talent and literary agencies

Category:American companies established in 1898

Category:Entertainment companies established in 1898