Workfront

{{Cleanup press release|section|date=May 2020}}

In 2001, entrepreneur Scott Johnson had an idea for a software package that would allow companies to better manage workflow and communication.{{cite news|title=Risky move helps bring success to Orem's AtTask|date=2009-06-30|publisher=Deseret News}} After building a workable version of his software, he founded AtTask, along with Abe Knell, Jason Fletcher and Nate Bowler. In July 2001, AtTask released @task, a project management tool designed for businesses.{{cite news|title=AtTask, Inc. Releases Versatile Business Efficiency Tool|date=2001-07-09|publisher=PR Newswire}} The nascent company was boot-strapped and funded in part by second mortgages Johnson, Fletcher and Bowler took out on their homes.

Johnson decided to completely rewrite the company's project management platform in 2003. The rewritten version of @task was finished and released in 2006. Joseph Cardenas joined AtTask’s board of directors in April 2007.{{cite news|title=Movers & Shakers|date=2007-04-02|publisher=VARBUSINESS}} Prior to joining AtTask, Cardenas served as a partner at Counterpoint Advisers and CIO of Salesforce.com.

In June 2007, AtTask received $7 million in funding from OpenView Venture Partners. The $7 million investment equaled more than twice AtTask's 2006 revenue. OpenView's investment was the first outside investment accepted by AtTask. OpenView invested an additional $6.5 million in December 2009.

In 2011, Eric Morgan replaced founder Scott Johnson as president and CEO of AtTask.{{cite news|title=AtTask Names New CEO|date=2011-09-06|publisher=Entertainment Close-Up}} Johnson became chairman of AtTask.

In November 2012, AtTask raised $17 million in venture capital in a funding round led by Greenspring Associates. The company raised an additional $38 million in a January 2014, funding round led by JMI Equity. The 2014 funding round was their fourth and included an additional investment by Greenspring Associations.{{cite web|url=http://www.facilitiesmagazine.com/utah/interiors/attask-moves-to-thanksgiving-park|title=AtTask Moves to Thanksgiving Park|author=Darrin Sanders|author2=Ibi Guevara|author3=Jill Lewis|publisher=Utah Facilities|accessdate=2014-02-25}}{{cite news|title=How Mormons - like Romney - cultivate business savvy early on|author=G. Jeffrey MacDonald|date=2012-05-14|publisher=The Christian Science Monitor}} The company announced a 50 percent year-over-year subscription growth rate.{{cite web | url =

http://www.technologyevaluation.com/research/article/AtTask-Enabling-Enterprise-Work-Management-in-the-Cloud.html | accessdate = 2014-07-31 | title = AtTask—Enabling Enterprise Work Management in the Cloud | author = Predrag Jakovljevic | publisher = Technology Evaluation Centers | date = 2014-03-19}}

In 2015, AtTask was renamed to Workfront.{{cite web|url=http://beehivestartups.com/blog/attask-changes-name-workfront/|title=AtTask Changes Name to Workfront|author=Christopher Rawle|publisher=Beehive Startups|date=January 21, 2015|accessdate=January 26, 2015}}{{cite web|url=http://www.techrockies.com/attask-becomes-workfront/s-0058636.html|title=AtTask Becomes Workfront|publisher=Tech Rockies|date=January 22, 2015|accessdate=January 26, 2015}} Workfront raised a $33 million Series E funding led by JMI Equity along with investments from Greenspring Global Partners and Atlas Peak in 2015.{{cite web| url=https://techcrunch.com/2015/08/05/workfront-raises-33m-for-its-enterprise-work-management-service/|author = Frederic Lardinois| title= Workfront raises $33M for its enterprise work management service|date = August 15, 2015|publisher= Tech Crunch| access-date= September 29, 2015}} The company has raised a total of $95 million in venture capital to date. In that same year, Workfront acquired online proofing vendor and partner ProofHQ, a London-based provider of online proofing software.{{cite web| url=https://www.gartner.com/doc/3098830?ref=SiteSearch&sthkw=&fnl=search&srcId=1-3478922254|author = Kimberly Collins| title= Workfront strengthens its MRM solution with ProofHQ acquisition|date = July 22, 2015|publisher= Gartner| access-date= September 29, 2015}}{{cite web| url=

http://www.cmswire.com/digital-marketing/make-no-mistake-workfront-invests-in-digital-red-ink/| author = Dom Nicastro| title= Make nomistake: Workfront invests in Digital Red Ink| date = July 22, 2015|publisher= CMS Wire| access-date= September 29, 2015}} The acquisition integrated over 350 joint clients between the two companies, however, ProofHQ continues to be sold separately.{{cite web| url=http://www.martechadvisor.com/sales-enablement/workfront-acquires-proofhq-expands-marketing-work-management-capabilities/ |author = Rohit Roy| title= Workfront acquires ProofHQ, expands marketing work management capabilities| date = July 23, 2015|publisher= MarTech Advisor | access-date= September 29, 2015}}

Workfront developed a Game of Thrones-themed infographic for mobile phone etiquette, which used humor to show statistics of the most common office communication pitfalls and office attitudes toward common witnessed behaviors.{{cite web| url=

http://www.cio.com/article/2887241/mobile/mobile-phone-etiquette-game-of-thrones-style.html| author = Tom Kaneshige| title= Mobile phone etiquette 'Game of Thrones' style| date = February 21, 2015|publisher= CIO| access-date= September 29, 2015}}{{cite web| url=

http://technews.tmcnet.com/channels/conference-call-services/articles/398553-how-w-at-game-phones.htm|author = Tara Seals| title= How to win at the game of phone|date = February 23, 2015|publisher= TMCnet| access-date= September 29, 2015}} The concept was built upon the “seven houses” of the workplace: multitasking, awkwardness, carelessness, courtesy, over-calling, non-communication and obliviousness. In 2014, the company received a B2B Oscar for Best Call to Action for its humorous video, “The Working Dead.”{{cite web| url=http://labs.openviewpartners.com/b2b-oscars-winners-best-b2b-marketing-videos-2014/?sf36516651=1|author = Jonathan Crowe| title= The best marketing videos of 2014: Announcing the B2B Oscars Winners| date = February 23, 2015|publisher= Openview Labs | access-date= September 29, 2015}}

On July 5, 2016, Workfront announced that Alex Shootman would serve as CEO.{{cite web|url=https://www.wsj.com/articles/workfront-names-apptio-veteran-alex-shootman-ceo-1467760253|title=Workfront Names Apptio Veteran Alex Shootman CEO|publisher=The Wall Street Journal|date=July 5, 2016|access-date=March 12, 2017}}

Later that month, on Aug. 18, 2020, Workfront introduced two new applications: Align, which gives companies the ability to set and communicate clear objectives, and keep teams and individuals aligned and focused on the right work to achieve the right outcomes, and Scenario Planner, which enables business leaders to create and compare multiple work management plans to ensure people and resources are deployed effectively to achieve results.

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Workfront conducted a survey that showed top causes for workplace stress were excessive workloads and competing deadlines, a lack of communication and visibility into the work done by others on the team and poor access to resources to complete work.{{cite web| url=

http://www.hrmagazine.co.uk/hro/news/1153360/angry-workers-venting-frustration-at-co-workers|author = Becky Frith| title= Angry workers venting frustration at co-workers|date = August 26, 2015|publisher= HR Magazine| access-date= September 29, 2015}} The survey showed that among the 526 marketing professionals, four out of five employees experienced burn out and 73 percent expected a rise in work stress levels.{{cite web| url=

http://www.westwaleschronicle.co.uk/2015/08/25/workfront-survey-shows-stress-relief-vital-for-uk-businesses-as-workers-speak-out/| title= Workfront survey shows stress relief vital for UK businesses as workers speak out|date = August 25, 2015|publisher= The West Waes Chronicle| access-date= September 29, 2015}}{{cite web| url=http://www.mediapost.com/publications/article/255984/poll-most-marketers-overloaded-stressed.html|author = Karlene Lukovitz| title= Poll: Most marketers overloaded, stressed| date = August 12, 2015|publisher= Media Post | access-date= September 29, 2015}} In addition to stress, 72 percent of the industry professionals reported office tension as a contributor to stress levels and that they were overloaded and understaffed.{{cite web| url=

http://www.adweek.com/news/advertising-branding/80-marketers-say-they-are-overloaded-and-understaffed-166339| author = David Gianatasio| title= 80% of marketers say they are overloaded and understaffed Infographic tallies the industry's top sources of stress

| date = August 12, 2015|publisher= Adweek| access-date= September 29, 2015}} Those surveyed believed that employers could remedy their stress by providing structures and tools to create a support system, having more involvement in decision-making and more contact with management, and implementing training on how to productively structure the work day.

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In 2014, Workfront conducted a study on workplace productivity and found that American employees on average only spend 45 percent of their work time on what they were hired to do. The 2,000 survey participants, listed inefficient meetings and excessive emails as interruptions.{{cite web| url=

http://www.hangoutnetworks.com/the-real-problem-with-the-open-office-and-what-some-companies-are-doing-about-it/|title= The REAL problem with the open office, and what some companies are doing about it|date = April 9, 2015|publisher= Hangout Networks News| access-date= September 29, 2015}} Another 36 percent reported that a lack of process keeps them from completing their responsibilities and 35 percent mentioned excessive oversight.{{cite web| url=

http://medcitynews.com/2015/03/money-3-reasons-top-salaries-improve-satisfaction-2/|author = Robyn Melhuish| title= It's not all about the money: 3 reasons top salaries improve satisfaction| date = March 31, 2015|publisher= MedCity News | access-date= September 29, 2015}}{{cite web| url=

http://www.entrepreneur.com/article/241497| author = Ron Yekutiel| title= A CEO's New Year's resolutions to improve employee satisfaction| date = January 7, 2015|publisher=Entrepreneur| access-date= September 29, 2015}} The study discovered that 81 percent of those surveyed experienced workplace conflict with other departments, groups, teams, or co-workers which resulted in loss of productivity.{{cite web| url=

https://au.finance.yahoo.com/news/4-strategies-reducing-workplace-conflict-193000494.html| author = Entrepreneur | title= 4 Strategies for Reducing Workplace Conflict| date = January 1, 2015|publisher=Yahoo Finance| access-date= September 29, 2015}}

In 2015, a study conducted by Workfront on UK office workers, found that those working as marketers were the hardest working, the study also found that these workers were more likely to suffer from digital-overload.{{cite web|url=http://www.thedrum.com/news/2016/01/07/marketing-professionals-revealed-be-hardest-working-office-workers-according-new|title=Marketing Professionals Revealed to be Hardest working Office Workers, According to New Study|publisher=The Drum|first=Tony|last=Connelly|date=January 7, 2016|access-date=April 28, 2016}}

Another survey of 2,500 UK office workers examined the differences in skill-sets and attitudes between different generations of workers. The study found that Millennials complained the most, but were seen as the most tech savvy. The study also found that members of Generation X were viewed as the hardest workers, most helpful and best troubleshooters.{{cite web|url=http://www.hrmagazine.co.uk/article-details/are-generation-x-the-uks-hardest-workers|title=Are Generation X the UK's Hardest Workers? |publisher=HR Magazine|first=Bek|last=Frith |date=February 23, 2016|access-date=April 28, 2016}}{{cite web|url=http://www.cityam.com/234796/generation-y-ney-its-official-millennials-are-the-moaniest-workers-while-generation-x-have-the-strongest-work-ethic|title=Generation Y-Ney? It's Official - Millennials are the Moaniest Workers, While Generation X Have the Strongest Work Ethic|publisher= City A.M. |first=Emma|last=Haslett|date=February 17, 2016|access-date=April 28, 2016}}{{cite web|url=http://workplaceinsight.net/gen-x-is-the-uks-hardest-working-demographic-group-claims-report/|title=Gen X is the UK's Hardest Working Demographic Group, Claims Report|publisher=Workplace Insight|first=Neil |last=Franklin|date=February 25, 2016|access-date=April 28, 2016}}

2015–2016

In 2016, Workfront conducted a State of Enterprise Work Report that found American marketers who work at large companies spent only 39 percent of their work time doing the job they were hired for. The 606 participants cited meetings, excessive oversight, emails and administrative tasks as key obstacles kept them from performing their primary role.{{cite web|url=https://www.bustle.com/articles/193198-employees-spend-less-than-40-percent-of-the-day-doing-productive-work-and-heres-why-it|title=Employees Spend Less Than 40 Percent of the Day Doing Productive Work, And Here's Why it Isn't Their Fault|publisher=Bustle|first=Lara|last=Rutherford-Morrison|date=November 7, 2016}}{{cite web|url=http://www.inc.com/jessica-stillman/new-study-your-employees-are-probably-spending-less-and-less-time-doing-their-ac.html|title=New Study: Your Employees Are Probably Spending Less and Less Time Doing Their Actual Jobs|publisher=Inc.|first=Jessica|last=Stillman|date=November 1, 2016|access-date=March 12, 2017}} The survey also found that 84 percent of respondents loved their jobs despite working a slightly longer than average workweek and taking shorter lunches than their non-marketing counterparts.{{cite web|url=http://www.madmarketer.com/topics/news/articles/426437-making-sense-2016-marketing-state-work-report.htm|title=Making Sense of '2016 Marketing State of Work Report|publisher=Mad Marketer|first=Maurice|last=Nagle|date=October 26, 2016|access-date=March 12, 2017}} Workfront also conducted a nearly identical study in the U.K. with very similar results.{{cite web|url=http://www.businessinsider.com/workfront-survey-finds-uk-workers-spend-less-than-40-of-week-doing-job-2016-10?r=UK&IR=T/#workers-estimated-they-spend-just-38-of-their-week-doing-their-primary-job-1|title=UK Workers Spend Less Than 40% of The Week Doing Their Actual Job|publisher=Business Insider|first=Thomas|last=Colson|date=October 4, 2016|access-date=March 12, 2017}}

2017–2018

The 2017-2018, State of Work Report found that knowledge workers continue to be thwarted by tools and practices that are intended to facilitate productivity and collaboration. Wasteful meetings and excessive emails topped the list of productivity killers, forcing workers to spend less than half of their time on the work they were actually hired to do. Results were similar among workers surveyed in the UK.{{Cite web|url=https://www.workfront.com/sites/default/files/files/2018-09/Report_2017-2018-State-of-Work-Report-FINAL.pdf|title=2017-2018 State of Work Report|date=July 11, 2017|website=Workfront|access-date=March 14, 2019}}

2018–2019

The 2018-2019, State of Work Report which surveyed over 2,000 knowledge workers in the U.S. and the UK found that workers are struggling to innovate even though it is regularly asked of them. Email and meetings are preventing workers from getting work done; only 40% of their workday is spent on primary tasks. Workers believe automation will help them spend more time on work that matters, although 48% of workers say they know people who have already lost jobs due to automation.{{Cite web|url=https://www.workfront.com/sites/default/files/files/2019-01/2019%20US%20State%20of%20Work.pdf|title=2018-2019 State of Work Report|date=June 14–28, 2018|website=Workfront}}

Workfront provides a software-as-a-service platform for enterprise workflow management, project and portfolio management, resource management and individual task management.{{cite web|url=https://venturebeat.com/2014/02/04/attask-pulls-in-38m-series-d/|title=AtTask pulls in $38M series D — bringing it one step closer to an exit|author=Dylan Tweney|date=4 February 2014 |publisher=Venture Beat|accessdate=2014-02-25}} Workfront's platform automates and repeatable processes and allows users to manage financial information and create reports.{{cite web|url=http://collaboration.about.com/od/projectmanagement/p/Attask-Offers-Social-Collaboration-With-Project-And-Portfolio-Management.htm|title=AtTask Offers Social Collaboration with Project and Portfolio Management|first=Ann|last=Augustine|publisher=About|accessdate=2014-02-25|archive-date=2014-04-14|archive-url=https://web.archive.org/web/20140414065414/http://collaboration.about.com/od/projectmanagement/p/Attask-Offers-Social-Collaboration-With-Project-And-Portfolio-Management.htm|url-status=dead}}{{cite web|url=http://www.business-reporter.co.uk/2014/04/as-traditional-pm-software-fails-a-new-movement-takes-shape/|title=As traditional PM software fails, a new movement takes shape|date=13 April 2014|publisher=Business Reporter|accessdate=19 July 2014}} The platform is used for task management and has tools for document management, workflows, reports, dashboards and approvals.{{cite web|url=http://www.cmswire.com/cms/social-business/social-business-tools-talent-keep-workers-on-task-022998.php|title=Social Business Tools, Talent Keep Workers on Task|last=Myers|first=Anthony|date=31 October 2013|publisher=CMS Wire|accessdate=19 July 2014}}

The Workfront Enterprise Work Cloud is a project management tool used to increase productivity and visibility. The platform is used by global enterprises such as Disney,{{Cite web |date=2020-06-25 |title=How Disney Yellow Shoes used Workfront to help bring Star Wars: Galaxy's Edge to life |url=https://diginomica.com/how-disney-yellow-shoes-used-workfront-help-bring-star-wars-galaxys-edge-life |access-date=2023-01-30 |website=diginomica.com |language=en}} Tommy Hilfiger, ATB Financial,{{cite web|url=http://www.banktech.com/architecture-infrastructure/how-saas-based-project-management-helps/240166384|title=How SaaS-Based Project Management Helps ATB Automate Workflow|last=Gabriel|first=Anne|date=28 February 2014|publisher=Bank Systems & Technology|accessdate=19 July 2014}} and Trek Bicycle.{{cite web | url = http://www.cio.com/article/2377427/project-management/trek-bicycle-rides-project-management-tool-to-efficiency.html | accessdate = 2014-07-31 | title = Trek Bicycle Rides Project Management Tool to Efficiency | author = Stephanie Overby | publisher = CIO | date = 2014-02-04}} In 2016, Workfront added an extension that allows for integration with the Adobe Creative Cloud.{{cite web|url=http://www.networkworld.com/article/3045844/data-center/new-products-of-the-week-3-21-16.html#slide37|archive-url=https://web.archive.org/web/20160322194945/http://www.networkworld.com/article/3045844/data-center/new-products-of-the-week-3-21-16.html#slide37|url-status=dead|archive-date=March 22, 2016|title=New Products of the Week 3.21.16|publisher=Network World|first=Ryan |last=Francis|date=March 21, 2016|access-date=April 27, 2016}}

In 2015, Workfront launched a non-intrusive digital asset management (DAM) space allowing marketing teams to manage collaboration, brand management and asset control with efficiency.{{cite web| url=http://www.fiercecontentmanagement.com/story/workfronts-dam-system-unearths-forgotten-content-re-use/2015-07-22| author = Lisa Hoover McGreevy| title= Workfront's DAM system unearths forgotten content for re-use| date = July 22, 2015|publisher= Fierce Content Management| access-date= September 29, 2015}}{{cite web| url=

http://www.martechadvisor.com/news/workfront-launches-digital-asset-management-solution/ |author = Rohit Roy| title= Workfront launches digital asset management solution|date = July 14, 2015|publisher= MarTech Advisor | access-date= September 29, 2015}} The digital asset management solution{{buzzword inline|date=August 2019}} was added to the enterprise workflow platform to help marketers store, use and reuse digital assets for an efficient workflow and integration between DAM and the work management ecosystem.{{cite web| url=http://www.cmswire.com/digital-marketing/make-no-mistake-workfront-invests-in-digital-red-ink/| author = Dom Nicastro| title= Make nomistake: Workfront invests in Digital Red Ink| date = July 22, 2015|publisher= CMS Wire| access-date= September 29, 2015}}

• List of Adobe software
• Comparison of project management software
• List of collaborative software

{{reflist}}

• {{official website|https://business.adobe.com/products/workfront/main.html}}

Category:Software companies based in Utah

Category:Project management software

Category:Collaborative software

Category:2001 establishments in Utah

Category:Enterprise software

Category:Software companies established in 2001

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