XSET

XSET was launched on July 16, 2020,{{Cite press release |last= |title=XSET is Born |url=https://www.prnewswire.com/news-releases/xset-is-born-301094873.html |access-date=2024-06-28 |website=www.prnewswire.com |language=en}} by a group of former executives from FaZe Clan.{{Cite news |last1=Lorenz |first1=Taylor |last2=Browning |first2=Kellen |date=2020-07-16 |title=FaZe Clan President Departs: 'It's Time for Gaming to Clean Up Its Act' |url=https://www.nytimes.com/2020/07/16/style/xset-gaming-lifestyle-company-faze-clan.html |access-date=2024-06-28 |work=The New York Times |language=en-US |issn=0362-4331}} Selkoe, who previously founded Karmaloop,https://www.karmaloop.com/ wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world.{{Cite web |date=2022-07-28 |title=XSET thriving two years after being founded on diversity and inclusion |url=https://nerdstreet.com/news/2022/7/xset-esports-org-two-year-anniversary-greg-selkoe |access-date=2024-08-15 |website=Nerd Street |language=en}}

XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.

In October 2020, Ozuna and Swae Lee joined XSET as investors.{{Cite magazine |date=2020-10-28 |title=Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture |url=https://www.rollingstone.com/pro/news/swae-lee-invests-in-esports-group-xset-1082221/ |access-date=2024-06-28 |magazine=Rolling Stone}} In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round.{{Cite news |last=Liao |first=Shannon |date=2021-02-25 |title=Quality Control invests in XSET, more closely linking music and gaming |url=https://www.washingtonpost.com/video-games/2021/02/25/xset-quality-control-music-streaming/ |access-date=2024-06-28 |newspaper=Washington Post |language=en-US |issn=0190-8286}}

On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.{{Cite web |title=XSET announces Fortnite content creator Clix as ambassador and part-owner |date=10 October 2023 |url=https://esportsinsider.com/2023/10/xset-clix-fortnite-creator-owner |access-date=2024-08-15}} Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players.{{Cite web |last= |first= |date=2023-10-11 |title=Gaming Lifestyle Powerhouse XSET Signs Esports Phenom and Creator Clix |url=https://www.kron4.com/business/press-releases/cision/20231011NE35023/gaming-lifestyle-powerhouse-xset-signs-esports-phenom-and-creator-clix/ |access-date=2024-06-28 |website=KRON4 |language=en-US}}

In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee,{{Cite magazine |last=Millman |first=Ethan |date=2020-10-28 |title=Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture |url=https://www.rollingstone.com/pro/news/swae-lee-invests-in-esports-group-xset-1082221/ |access-date=2024-06-28 |magazine=Rolling Stone |language=en-US}} Ozuna,{{Cite web |last=Martinez |first=Kiko |date=2021-04-08 |title=Ozuna Joins Gaming Organization XSET & Becomes First Latino Owner of Esports Team |url=https://remezcla.com/culture/ozuna-joins-gaming-org-xset-becomes-first-latino-owner-esports-team/ |access-date=2024-06-28 |website=Remezcla |language=en-US}} Lil Wayne,{{Cite web |title=XSET Raises $15M From Lil Wayne's Young Money, Ezekiel Elliott and Others {{!}} Built In Boston |url=https://www.builtinboston.com/articles/xset-raises-15m-boston-hiring |access-date=2024-06-28 |website=Built In |language=en}} Tee Grizzley,{{Cite web |last= |date=2022-04-06 |title=Detroit's Tee Grizzley Joins Gaming Lifestyle Brand XSET And Helps Former Inmates In The Process |url=https://www.vibe.com/news/tech/tee-grizzley-joins-gaming-brand-xset-1234656069/ |access-date=2024-06-28 |website=VIBE.com |language=en-US}} Brycent,{{Cite web |last=Martinez |first=Jose |title=Brycent Joins Lil Wayne & Ozuna-Backed Gaming Lifestyle Organization XSET |url=https://www.complex.com/pop-culture/a/jose-martinez/brycent-joins-lil-wayne-ozuna-gaming-lifestyle-xset |access-date=2024-06-28 |website=Complex |language=en-us}} Ezekiel Elliott,{{Cite web |last=Goldberg |first=Rob |title=Cowboys' Ezekiel Elliott Joins eSports Team XSET as Creator, Investor |url=https://bleacherreport.com/articles/10013633-cowboys-ezekiel-elliott-joins-esports-team-xset-as-creator-investor |access-date=2024-06-28 |website=Bleacher Report |language=en}} Kris London, and CashNasty.{{Cite web |last=Richman |first=Olivia |date=2023-07-26 |title=YouTubers Kris London and CashNasty Join XSET with Exclusive Content and Merch |url=https://www.si.com/esports/lifestyle/youtubers-kris-london-and-cashnasty-join-xset-with-exclusive-content-and-merch |access-date=2024-06-28 |website=Esports Illustrated |language=en}}

In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.{{Cite web |title=XSET renews partnership with hip hop club Drai's |date=6 July 2023 |url=https://esportsinsider.com/2023/07/xset-drais-partnership-renewal |access-date=2024-08-15}}

In April 2023, XSET acquired Queens Gaming Collective.{{Cite web |last=Fragen |first=Jordan |date=2023-04-07 |title=XSET acquires women's gaming org Queens Gaming Collective |url=https://venturebeat.com/games/xset-acquires-queens-gaming-collective-women-in-games-esports/ |access-date=2024-06-28 |website=VentureBeat |language=en-US}}

In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.{{Cite web |title=XSET launches apparel range with content creator Kris London |date=22 March 2024 |url=https://esportsinsider.com/2024/03/xset-kris-london-apparel-range |access-date=2024-08-15}} That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization.{{Cite web |date=2023-01-04 |title=Sophia the robot becomes first humanoid to be signed by a gaming org |url=https://www.freethink.com/robots-ai/sophia-the-robot-xset |access-date=2024-06-28 |website=Freethink |language=en-US}}

Notable collaborations include:

• Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.{{Cite web |last=Cowen |first=Trace William |title=Ganga Launches Nomad LA Collection in Collaboration With XSET and NTWRK |url=https://www.complex.com/style/a/tracewilliamcowen/ganga-nomad-la-collection |access-date=2024-06-28 |website=Complex |language=en-us}}
• Merchandise capsules with Kris London and CashNasty.{{Cite press release |last= |title=XSET Welcomes Kris London and CashNasty as New Talent and Partners, Bringing Co-Created Merchandise and Fresh Content to Fans |url=https://www.prnewswire.com/news-releases/xset-welcomes-kris-london-and-cashnasty-as-new-talent-and-partners-bringing-co-created-merchandise-and-fresh-content-to-fans-301886506.html |access-date=2024-06-28 |website=www.prnewswire.com |language=en}}
• A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.
• SCUF Gaming,{{Cite web |date=2020-09-09 |title=XSET Signs Partnership With SCUF Gaming – ARCHIVE - The Esports Observer |url=https://archive.esportsobserver.com/xset-partnership-scuf-gaming/ |access-date=2024-08-15 |language=en-US}} HyperX, GHOST Lifestyle{{Cite web |title=XSET gets a boost with GHOST partnership |date=19 August 2020 |url=https://esportsinsider.com/2020/08/xset-ghost-partnership |access-date=2024-08-15}}
• Fashion and apparel: Roots Canada, Lids
• Quality Control Music, Roland (for the Drop The Bass apparel collection celebrating the TR-808 drum machine{{Cite web |last=Aswad |first=Jem |date=2021-09-03 |title=Music Industry Moves: Gaming Brand XSET Partners With Roland, Drai's Las Vegas |url=https://variety.com/2021/music/news/women-in-the-mix-survey-recording-academy-music-industry-moves-1235052351/ |access-date=2024-08-15 |website=Variety |language=en-US}})
• Boston Red Sox, Drai's Las Vegas
• Fanshark, Wahlburgers

XSET has a presence in various cultural spaces, including:

• A gaming residency at Drai's Beachclub and Nightclub.{{Cite magazine |last=Cirisano |first=Tatiana |date=2021-08-30 |title=Esports Brand XSET Partners With Drai's Nightclub for Concerts, Gaming Cabanas |url=https://www.billboard.com/pro/xset-drais-nightclub-concerts-gaming-cabanas/ |access-date=2024-08-15 |magazine=Billboard |language=en-US}}
• An activation at Ozuna Fest in Cancun in December 2021.{{Cite magazine |last=Flores |first=Griselda |date=2021-04-09 |title=Ozuna Joins Gaming Company XSET in 'Match Made in Heaven' |url=https://www.billboard.com/pro/ozuna-xset-gaming-company-partnership-nft-content/ |access-date=2024-08-15 |magazine=Billboard |language=en-US}}
• Participation in the Breakaway Music Festival 2023.{{Cite web |date=2024-07-23 |title=XSET to partner with Breakaway Music Festival; Bridging the gaming and music industry |url=https://esports.gg/news/gaming/xset-to-partner-with-breakaway-music-festival-bridging-the-gaming-and-music-industry/ |access-date=2024-08-15 |website=esports.gg |language=en}}
• A takeover of Boston's Fenway Park for an "XSET Day."{{Cite web |last=Narayan |first=Niji |date=2023-06-22 |title=XSET Announces Collaboration with Red Sox |url=https://gamingamericas.com/latest-news/2023/06/22/95936/xset-announces-collaboration-with-red-sox/ |access-date=2024-06-28 |language=en-US}}

In 2022, XSET also launched the Black Xcellence program.{{Cite web |title=XSET LAUNCHES BLACK XCELLENCE CAMPAIGN |url=https://xset.com/blogs/news/xset-launches-black-xcellence-campaign/ |access-date=2024-06-28 |website=XSET |language=en}}

The company has offices in Boston and Los Angeles.{{Cite web |title=Karmaloop founder Greg Selkoe is back in Boston. Meet his new venture. |url=https://www.bizjournals.com/boston/inno/stories/news/2023/05/31/karmaloop-greg-selkoe-gaming-xset.html |access-date=2024-06-28 |website=www.bizjournals.com}}

{{Reflist}}

• [https://xset.com Official website]

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