XXXX Gold
{{Short description|Australian lager}}
{{pp|small=yes}}
{{Use dmy dates|date=December 2020}}
{{Use Australian English|date=July 2011}}
{{Infobox Beer
| image = XXXX Gold bottle cap .jpg
| caption = XXXX Gold bottle cap
| brewery = Castlemaine Perkins
| style = a mid-strength Australian lager which is also a lower-carb beer.
| year = {{Start date and age|1991}}
| abv = 3.5
| fg =
| ibu =
}}
XXXX Gold is a mid-strength lager from Australia manufactured in the state of Queensland, Australia, by Castlemaine Perkins. It is one of Australia's most popular beers,{{Cite web|url=https://www.heraldsun.com.au/archive/news/winning-gold-will-only-make-victoria-bitter/news-story/9f5930baa9bd837c2f517718ba0947e0|title=XXXX Gold crowned most popular beer|date=29 May 2012|website=Herald Sun}} and is part of the XXXX beer brand. XXXX Gold is also produced in the Boag's Brewery in Launceston, Tasmania. XXXX Gold is a sponsor of the Queensland Bulls and the Queensland, South Australian, Australian Capital Territory and Northern Territory Cricket Associations.[http://www.lion-nathan.com/Great-Brands/AUS-Beer/XXXX.aspx XXXX Gold info] {{webarchive |url=https://web.archive.org/web/20080706170000/http://www.lion-nathan.com/Great-Brands/AUS-Beer/XXXX.aspx |date=6 July 2008 }} - Lion Nathan website, 9 October 2007 XXXX Gold previously sponsored the Australian V8 Supercars Championship Series from 2008 to 2011, as well as the Professional Bull Riders' (PBR) Australian branch.{{cite web |url=http://www.pbraustralia.com/index.cfm/id/18/Sponsors |title=Official Sponsors of PBR Australia |publisher=Pbraustralia.com |access-date=2014-04-09 |url-status=dead |archive-url=https://web.archive.org/web/20140413154545/http://www.pbraustralia.com/index.cfm/id/18/Sponsors |archive-date=13 April 2014}} XXXX Gold has sponsored the Brisbane Lions since 2017 (shorts sponsor 2017–2018), and it remains one of the few active XXXX sponsorships.
History
Victoria Bitter has held the highest market share of all beer sold in Australia for more than two decades. However, in 2012, this mantle passed to the Lion Nathan's Queensland XXXX Gold.{{cite web |url=http://www.theshout.com.au/2012/05/30/article/XXXX-Gold-knocks-VB-off-its-perch/BPOXVLBPCI.html |title=XXXX Gold knocks VB off its perch |website=www.theshout.com.au |access-date=13 January 2022 |archive-url=https://web.archive.org/web/20120602215918/http://www.theshout.com.au/2012/05/30/article/XXXX-Gold-knocks-VB-off-its-perch/BPOXVLBPCI.html |archive-date=2 June 2012 |url-status=dead}} Lion Nathan passed the mantle back to Victoria Bitter in 2013.{{Cite web|url=https://www.smh.com.au/business/vb-regains-crown-as-nations-favourite-beer-20130328-2gvvl.html|title=VB regains crown as nation's favourite beer|first=Eli|last=Greenblat|date=28 March 2013|website=The Sydney Morning Herald}} In March 2012, XXXX GOLD obtained a three-year lease on the {{convert|15|acre|ha|0|order=flip|adj=on}} Pumpkin Island on the Southern Great Barrier Reef, which they turned into XXXX Island to use in advertising and promotional events.{{Cite web|url=https://www.couriermail.com.au/news/queensland/xxxx-gold-negotiates-three-year-lease-for-pumpkin-island-on-great-barrier-reef-to-use-as-location-for-promotional-events/news-story/542b8641e40b862300ca387f99f3f0c0|title='XXXX Island' a bloke's fantasy come true|date=14 March 2012|website=The Courier-Mail}} XXXX sponsored the XXXX Gold Beach Cricket Tri-Nations series, which involved famous cricket players from Australia, England and the West Indies such as Allan Border, Graham Gooch, Courtney Walsh and Sir Viv Richards.[http://www.theaustralian.news.com.au/story/0,20867,20483085-2722,00.html Test stars' spin on beach cricket] {{Webarchive|url=https://web.archive.org/web/20090410011655/http://www.theaustralian.news.com.au/story/0,20867,20483085-2722,00.html |date=10 April 2009 }} - The Australian, 27 September 2006
See also
{{Portal|Beer|Queensland|Companies}}
References
{{Reflist}}
External links
- [http://www.xxxxgold.com.au/ xxxxgold site] {{Webarchive|url=https://web.archive.org/web/20140527062443/http://www.xxxxgold.com.au/ |date=27 May 2014 }}
- [http://www.xxxxisland.com.au/ xxxxisland site] {{Webarchive|url=https://web.archive.org/web/20160814184310/http://www.xxxxisland.com.au/ |date=14 August 2016 }}