YASSA
{{Short description|Yugoslav company producing sports equipment}}
{{Sources exist|date=June 2024}}
{{Infobox brand
| name = YASSA
| logo = File:YASSA_hires_logo.png
| logo_size =
| producttype = Sportswear, clothing, footwear
| introduced = {{start date and age|1961}}
| discontinued = 1990s
| producedby = Varaždinska industrija svile
| country = Yugoslavia
| markets = Yugoslavia, Eastern Europe
}}
YASSA was a sportswear and sports equipment brand from Yugoslavia.
The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant {{langx|sh|Jugoslavenski asortiman sportskih artikala}}; {{lang-sh-Cyrl|Југословенски асортиман спортских артикала}}; {{langx|en|Yugoslav Assortment of Sport Articles}}) they became one the largest sportswear manufacturers in SFR Yugoslavia. After the breakup of Yugoslavia, the company lost a lot of its export markets and significantly scaled down production, and was renamed to Vis Konfekcija in 1995.{{cite news |url=https://www.varazdinske-vijesti.hr/promo/vis-konfekcija-uspjesno-poslovanje-varazdinske-tekstilne-tvrtke-punih-65-godina-53115 |title=VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina|language=hr| issn = 1333-9397 | newspaper = Varaždinske vijesti | publisher=Varaždinske vijesti d.d. |access-date = 18 June 2024}}
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.{{cite web|url=http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29|archive-url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|archive-date=2023-05-10}}
The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.{{cite encyclopedia | url = https://tehnika.lzmk.hr/ljubicic-boris/ | title = Ljubičić, Boris | language = hr | encyclopedia = Hrvatska tehnička enciklopedija | date = 13 January 2022 | publisher = Miroslav Krleža Institute of Lexicography | access-date = 18 June 2024 }}
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.{{cite news | url = https://www.jutarnji.hr/kultura/art/nevjerojatno-no-jos-je-nepoznato-tko-je-autor-najpoznatijeg-logotipa-u-jugoslaviji-onog-za-jat-15338493 | language = hr | title = Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT' | first =
Patricia | last = Kiš Terbovc | date = 23 May 2023 | access-date = 18 June 2024 }} After the 1984 Olympics, the design won an award from the Biennial of Design (BIO), organized by the {{ill|Museum of Architecture and Design|de|Museum für Architektur und Design Ljubljana}} in Ljubljana.{{Cite web|title=Logo brenda "YASSA"|url=https://mrezadizajna.com/katalog/logo-brenda-yassa|access-date=2023-05-16|publisher = Mreža dizajnerskog sjećanja | website=mrezadizajna.com}}