YCD Multimedia
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{{Infobox company
| name = YCD Multimedia
| logo = YCD Multimedia.png
| logo_size = 150px
| type = Private
| genre =
| foundation = 1999
| location_city = New York City
| location_country = United States
| location =
| locations =
| industry = Digital Signage
| products =
| homepage = [http://www.ycdmultimedia.com www.ycdmultimedia.com]
}}
Founded in 1999, YCD Multimedia provides consulting and applications within the retail[http://www.businessweek.com/globalbiz/content/sep2008/gb20080922_109810.htm Point-of-Sale Advertising Goes High Tech], Bloomberg-Businessweek, September 22, 2008. Retrieved May 10, 2012. environment, as well as other industries, including Quick Service Restaurants (QSR),[https://www.wsj.com/articles/SB121927508211958397 The Ad Changes With the Shopper In Front of It at Dunkin Donuts], Wall street Journal, August 21, 2008. Retrieved May 10, 2012. banking,[http://www.digitalsignageconnection.com/nbg%E2%80%99s-i-bank-utilizes-digital-displays-create-high-impact-unique-customer-experience NBG’s i-Bank Utilizes Digital Displays to Create High Impact, Unique Customer Experience], Digital Signage Connection, January 18, 2012. Retrieved May 10, 2012. transportation,[http://www.masstransitmag.com/press_release/10265287/madrids-public-bus-company-chooses-c-narios-digital-signage-system-for-its-public-buses Madrid’s Public Bus Company Chooses C-nario’s Digital Signage System for its Public Buses], Mass Transit Magazine, May 11, 2011. Retrieved May 10, 2012. hospitality, entertainment, and education, among others.
YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers. In October 2011, YCD acquired C-nario,[http://www.digitalsignageweekly.com/article/65682.aspx YCD Multimedia Acquires C-nario], Digital Signage Magazine, October 27, 2011. Retrieved May 10, 2012. a global provider of digital signage software solutions.{{solution-inline|date=December 2019}}
YCD partners with industry leaders such as Intel,[http://www.digitalsignagetoday.com/article/160153/NRF-C-nario-YCD-demo-digital-signage-on-Intel-Microsoft-platform NRF: C-nario, YCD demo digital signage on Intel, Microsoft platform], Digital Signage Today, January 11, 2010. Retrieved May 10, 2012. HP,[http://apparel.edgl.com/news/YCD-Introduces-New-Analytics-Module-for-Retail-Stores-with-HP-and-Retalix78469 YCD Introduces New Analytics Module for Retail Stores with HP and Retalix], Apparel, February 6, 2012. Retrieved May 10, 2012. IBM, Microsoft, Philips and Matrox, and has over 2,000 customers in 40 countries, including Coca-Cola,[http://technews.tmcnet.com/high-definition-digital/topics/high-definition-digital/articles/256567-ycd-multimedia-crafts-wireless-digital-signage-coca-cola.htm YCD Multimedia Crafts Wireless Digital Signage for Coca Cola], TMC Net, January 18, 2012. Retrieved May 10, 2012. Toyota,[http://archive.globes.co.il/searchgl/YCD%20signs%20$2m%20deal%20with%20Toyota%20GB_h_hd_0L3SpD3SuN3aqCJKoDoveT6ri.html YCD signs $2m deal with Toyota GB], Globes, August 3, 2005. Retrieved May 10, 2012. Estée Lauder[http://www.screenmediadaily.com/marketing-bloomingdales-digital-signage-videowall-bobbi-brown-062960.shtml Bobbi Brown of Estee Lauder group installs digital signage at Bloomingdales], Screen Media Daily. Retrieved May 10, 2012. and many others.
History
YCD Multimedia was established in 1999 in Israel by Noam Levavi and Dani Zeevi, and developed as one of the first software-based music systems for bars and restaurants. Between 2002-2005, YCD developed its multimedia platform (YCD|Platform), and the YCD|Player with digital video capability. By the end of 2005 YCD had already 1,000 installations internationally. In 2006, YCD opened its UK and US offices.
In 2007, YCD moved its headquarters to NY and launched YCD|AdScreen®—special displays at point of sale for targeted promotions.
In 2008, YCD equipped Ferrari stores in Florida and Hawaii with digital media solutions.{{solution-inline|date=December 2019}} New Look, a UK fashion retailer, selected YCD Multimedia's solutions{{solution-inline|date=December 2019}} for its new flagship store in Liverpool. YCD Multimedia also installed a number of digital media products at Wimpy in Marlow in the UK. In another project, Crocs worked with YCD to design their new US stores. The company deployed digital media solutions{{solution-inline|date=December 2019}} at Aroma Espresso Bar, Israel's largest café chain, which evolved into an international chain, serving over 25 million customers a year in more than 100 branches.[http://www.digitalsignagetoday.com/article/163752/Aroma-Espresso-sales-boosted-through-YCD-digital-merchandising Aroma Espresso sales boosted through YCD digital merchandising], Digital Signage Today, May 11, 2008. Retrieved June 9, 2012.
In 2009, YCD launched YCD|RAMP™ (Retail Advertising and Merchandising Platform). YCD was Pizza Hut's partner in its rebranding effort that included an in-store digital video network, called Hut TV. In another project, YCD Multimedia provided a digital media solution{{solution-inline|date=December 2019}} to American Airlines’ Terminal 9 at New York’s JFK airport. In Europe, Krëfel, a home appliance chain operating in Belgium and Luxemburg, used YCD Multimedia's solutions{{solution-inline|date=December 2019}} in more than 70 branches.[http://www.dailydooh.com/archives/15560 2. YCD Multimedia Win in Belgium], DailyDOOH, September 1, 2009.Retrieved June 9, 2012. In Belgium, YCD's solutions{{solution-inline|date=December 2019}} were also installed in a new concept store of Free Record Shop in Antwerp, a Benelux entertainment chain. In Israel, MANGO's concept fashion boutique in Tel-Aviv selected YCD Multimedia to provide in-store digital media solutions.{{solution-inline|date=December 2019}}[http://en.ooh-tv.com/2009/10/20/israel-ycd-provides-digital-media-to-new-mango-concept-store/ Israel: YCD Provides Digital Media to New MANGO Concept Store], OohTV, October 20, 2009.Retrieved June 9, 2012.
In 2010, YCD added Burger King restaurant in Times Square, NYC, to its customer base. YCD also provided digital media solutions{{solution-inline|date=December 2019}} and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York. Ed Hardy, an international lifestyle brand, installed YCD solutions{{solution-inline|date=December 2019}} in their retail stores in Sydney and London.[http://www.apsense.com/article/ed-hardy-clothes-large-retail-stores-ycd-digital-signage-applications.html Ed Hardy clothes large retail stores YCD digital signage applications], APsense, October 27.2011. Retrieved June 9, 2012. In Israel, YCD and Retalix provided Israel's Shufersal supermarkets network with a combined solution{{solution-inline|date=December 2019}}, integrating over 500 displays with points of sale. Another large project was the installation of YCD's video wall solution{{solution-inline|date=December 2019}} (MuviWall) in Israel's Cinema City in Rishon LeZion, a new movie and entertainment multiplex.[http://www.digitalsignageeurope.com/de/content/over-300-screens-cinema Over 300 Screens for Cinema], Digital Signage Europe, July 20, 2010. Retrieved June 9, 2012. Arcaffe, an Israeli chain of coffee shops, implemented YCD Multimedia's solution{{solution-inline|date=December 2019}} throughout their branches.
In 2011, YCD Multimedia acquired C-nario, a global provider of digital signage software solutions{{solution-inline|date=December 2019}}, headquartered in Israel. As a result of the integration between the two companies, YCD expanded its reach to serve more than 2,000 brands, including Fortune 500 global brands, in over 40 countries worldwide. In the US, Perry Ellis International, a designer, manufacturer, distributor, and licensor of apparel and accessories, partnered with YCD Multimedia to deploy in-store digital media experiences. In Israel, YCD collaborated with Cellcom, Israel's largest cellular provider, in the development of a new multimedia solution{{solution-inline|date=December 2019}}: a Multi-Touch Digital Device Catalogue Video Wall, powered by YCD|Player™. In Russia, the Shokolodniza coffee chain selected YCD for digital menu boards and a music channel. In Miami, Florida, Giraffas, a Brazilian restaurant chain, opened a new restaurant and YCD was selected for a menu board. In Turkey, YCD's solution{{solution-inline|date=December 2019}} was implemented in two leading Turkish supermarket and hypermarket chains: Migros and Macrocenter.[http://www.groceryretailonline.com/doc.mvc/Major-Turkish-Supermarket-Chain-Implements-0001 Major Turkish Supermarket Chain Implements Digital Signage Networks Managed By YCD's Platform], Grocery Retail Online, December 16, 2011. Retrieved June 9, 2012.
References and notes
{{Reflist}}
17. [http://www.signageinfo.com/news/30618/telecom-italia-selects-ycd-multimedias-digital-signage-platform-for-its-flagship-store-at-romes-international-airport/ Telecom Italia Selects YCD Multimedia’s Digital Signage Platform for Its Flagship Store at Rome’s International Airport]