YES. Snowboards
{{Short description|Snowboard manufacturer}}
{{Infobox company
| name = YES. Snowboards Inc.
| logo = YES-Snowboards-logo.jpg
| type = Private
| foundation = {{Start date and age|2009}}
| location = Switzerland
| key_people = Romain De Marchi, JP Solberg, DCP
| num_employees = 20
| industry = Sporting goods
| products = Snowboard equipment, apparel, accessories
| homepage = http://www.yesnowboard.com/
}}
YES. Snowboards is a manufacturer of snowboards.{{Cite web |url=https://whitelines.com/brands/yes-snowboards#l1Ctji8Rac5VXcmp.97 |title=Yes Snowboards |website=whitelines.com|date=9 November 2023 }}{{Cite web|url=http://www.kink.se/2008/12/18/new-snowboard-company-yes-we-can/|title=New snowboard company: Yes We Can | KiNK.se}} It was founded in 2009 and is based in Europe.{{Cite web |date=2012-03-12 |title=YES Snowboards Launches At SIA {{!}} Transworld Business |url=http://business.transworld.net/12759/features/yes-snowboards-launches-at-sia/ |access-date=2024-03-21 |archive-url=https://web.archive.org/web/20120312080805/http://business.transworld.net/12759/features/yes-snowboards-launches-at-sia/ |archive-date=2012-03-12 }}
History
The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg after leaving Burton Snowboards. They created their own brand in collaboration with Nidecker.{{Cite web |url=https://www.nidecker.com/history/ |title=Nidecker History |website=Nidecker.com}} The new company established its name in the industry in a relatively short period of time.
YES. is part of the Nidecker Group, along with Jones Snowboards, Now Bindings, Nidecker, and Flow.{{Cite web |title=Nidecker Group {{!}} History: A Century of Ingenuity & Innovation |url=https://www.nidecker.group/our-history/ |access-date=2023-02-02 |website=www.nidecker.group}}
Models
All YES. models were manufactured in the GST factory in Austria before gradually moving production to the SWS factory in Dubai starting in 2014.{{Cite web |url=http://www.yesnowboard.com/why-wouldnt-you-make-snowboards-in-dubai/ |title=Why wouldn't you make snowboards in Dubai? |website=Yes Snowboards |publication-date=12 September 2014 |archive-url=https://web.archive.org/web/20150331162012/http://www.yesnowboard.com/why-wouldnt-you-make-snowboards-in-dubai/ |archive-date=31 March 2015}} The GST factory closed in 2016.{{Cite web |url=http://mtnweekly.com/sports/snowboarding/gst-is-closing-their-factory-does-it-matter-to-snowboarding |title=GST Snowboard Manufacturing is Closing, Does it Matter? |date=19 March 2015 |website=Mountain Weekly News}} The YES. designers receive R&D input of some top-level freestyle snowboarders. The 2016-17 catalog consists of fourteen models,{{Cite web |url=https://whitelines.com/snowboard-gear/news-previews/yes-snowboards-2016-2017-preview-ispo-2016.html#q9ZQBrqiKUqxzfTO.97 |title=YES Snowboards 2016-2017 Preview – ISPO 2016 |website=Whitelines.com |publication-date=27 January 2016}} which grew to twenty for 2019-20.{{Cite web|url=https://www.yesnowboard.com/|title=Yes. Snowboards|last=Snowboards|first=Yes|website=Yes. Snowboards|language=en|access-date=2020-02-11}} YES. has also collaborated with Now Snowboarding on bindings, and Globe International on shoes.{{Citation needed|date=March 2024}}
Awards
- EUROSima's Breakthrough Brand of the Year 2010.{{Cite web |url=http://snowboarding.transworld.net/news/yes-is-awarded-eurosimas-breakthrough-brand-of-the-year/ |title=YES is awarded EUROSima's Breakthrough Brand of the Year |website=Snowboarding.transworld.net |publication-date=24 June 2010}}
- ISPO Award "Gold Award" for the 20/20 Powderhull, 2015.{{Cite web|url=https://www.ispo.com/en/products/id_76469282/yes-20-20-snowboard-simply-unbeatable-for-tricks-on-powder-.html|title=ISPO Award 2015|last=|first=|date=|website=Ispo.com|language=en|archive-url=|archive-date=|access-date=2020-02-11}}
References
{{reflist}}
External links
- {{Official website|yesnowboard.com}}