Yahoo Search#OneSearch

The roots of Search date back to Yahoo! Directory, which was launched in 1994 by Jerry Yang and David Filo, then students at Stanford University. In 1995, they introduced a search engine function, called Yahoo! Search, that allowed users to search Yahoo! Directory.{{Cite book |last1=Oppitz |first1=Marcus |url=https://books.google.com/books?id=vrEvDwAAQBAJ&pg=PA238 |title=Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology |last2=Tomsu |first2=Peter |date=2017 |publisher=Springer |isbn=9783319611617 |page=238}}{{Cite web |date=November 28, 1996 |title=Yahoo! Search |url=http://www.yahoo.com/search.html |archive-url=https://web.archive.org/web/19961128070718/http://www.yahoo.com/search.html |url-status=dead |archive-date=November 28, 1996 |access-date=September 5, 2019 |website=Yahoo!}} it was the first popular search engine on the Web,{{Cite web |date=September 2005 |title=What is first mover? |url=https://searchcio.techtarget.com/definition/first-mover |access-date=September 5, 2019 |website=SearchCIO |publisher=TechTarget}} despite not being a true Web crawler search engine. They later licensed Web search engines from other companies. Seeking to provide its own Web search engine results, Yahoo! acquired their own Web search technology. In 2002, they bought Inktomi, a "behind the scenes" or OEM search engine provider, whose results are shown on other companies' websites and powered Yahoo! in its earlier days.

In 2003, they purchased Overture Services, Inc., which included the AlltheWeb and AltaVista search engines. Initially, even though Yahoo! owned multiple search engines, they didn't use them on the main yahoo.com website, but kept using Google's search engine for its results.

File:Ysearch 2005.png

Starting on April 7, 2003, Yahoo! Search became its own web crawler-based search engine.{{Cite web |date=July 13, 2008 |title=Yahoo! Inc. – Company Timeline |url=http://yhoo.client.shareholder.com/press/timeline.cfm |url-status=dead |archive-url=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archive-date=July 13, 2008 |access-date=July 19, 2016 |website=Wayback Machine}} They combined the capabilities of search engine companies they had acquired and their prior research into a reinvented crawler called Yahoo!. The new search engine results were included in all of Yahoo's websites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own websites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors.

In October 2007, Yahoo! Search was updated with a more modern appearance in line with the redesigned Yahoo! home page. In addition, Search Assist was added; which provides real-time query suggestions and related concepts as they are typed.

File:Ysearch 2008.png

In July 2008, Yahoo! Search announced the introduction of a new service called Yahoo! Search BOSS ("Build your Own Search Service"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine.{{Cite web |date=July 10, 2008 |title=Yahoo Opens Up Search Technology Infrastructure for Innovative, New Search Experiences, Providing Third Parties with Unprecedented Access, Re-Ranking and Presentation Control of Web Search Results |url=http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=320623 |url-status=dead |archive-url=https://web.archive.org/web/20101220214442/http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=320623 |archive-date=December 20, 2010 |access-date=July 25, 2008 |publisher=Yahoo}}

In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010.

File:Ysearch 2011.png

On March 12, 2014, Yahoo! announced a partnership with Yelp to integrate its reviews and user-contributed photos into Yahoo! Search (as Bing had previously done).{{Cite web |title=Yahoo Partners With Yelp To Bring Local Data To Its Search Tools |url=https://techcrunch.com/2014/03/12/yahoo-partners-with-yelp-to-bring-local-data-to-its-search-tools/ |access-date=February 21, 2017 |website=TechCrunch|date=March 12, 2014 }}

In November 2014, Mozilla signed a five-year partnership with Yahoo, making Yahoo Search the default search engine for Firefox browsers in the US.{{Cite web |title=New Search Strategy for Firefox: Promoting Choice & Innovation |url=https://blog.mozilla.org/blog/2014/11/19/promoting-choice-and-innovation-on-the-web/ |website=The Mozilla Blog}}

In April 2015, the Microsoft partnership was modified, now only requiring Bing results on the "majority" of desktop traffic, opening the ability for Yahoo to enter into non-exclusive deals for search services on mobile platforms and the remainder of desktop traffic. The amendment also gives either company the ability to terminate the contract with four months' notice. In October 2015, Yahoo subsequently reached an agreement with Google to provide services to Yahoo Search through the end of 2018, including advertising, search, and image search services.{{Cite web |date=October 20, 2015 |title=Yahoo enters deal to display Google search results |url=https://www.theverge.com/2015/10/20/9577519/yahoo-google-search-deal |access-date=October 21, 2015 |website=The Verge}}{{Cite web |date=April 16, 2015 |title=Microsoft loses exclusivity in shaken up Yahoo search deal |url=https://arstechnica.com/information-technology/2015/04/microsoft-loses-exclusivity-in-shaken-up-yahoo-search-deal/ |access-date=June 30, 2015 |website=Ars Technica}} As of October 2019, Yahoo! Search is once again powered by Bing.

In September 2021, investment funds managed by the private equity firm Apollo Global Management acquired 90% of Yahoo.{{cite news |last=Mihalcik |first=Carrie |date=September 1, 2021 |title=Yahoo has a new owner, again |work=CNET |url=https://www.cnet.com/news/yahoo-officially-has-a-new-owner-again/}}{{Cite press release |url=https://www.apollo.com/stockholders/press-releases/2021/09-01-2021-161530593 |title=Apollo Funds Complete Acquisition of Yahoo |publisher=Apollo Global Management |date=September 1, 2021}}

Yahoo! Search also provided their search interface in at least 38 international markets and a variety of available languages.{{Cite web |title=Yahoo international presence |url=http://world.yahoo.com/ |access-date=November 10, 2012 |publisher=World.yahoo.com}} Yahoo! has a presence in Europe, Asia and across the Emerging Markets.

{{Div col|colwidth=20em}}

• Arabic
• Bulgarian
• Catalan
• Chinese (Simplified)
• Chinese (Traditional)
• Croatian
• Czech
• Danish
• Dutch
• English
• Estonian
• Finnish
• French
• German
• Greek
• Hebrew
• Hungarian
• Icelandic
• Indonesian
• Italian
• Japanese
• Korean
• Latvian
• Lithuanian
• Malay
• Norwegian
• Persian
• Polish
• Portuguese
• Romanian
• Russian
• Serbian
• Slovak
• Slovenian
• Spanish
• Swedish
• Tagalog
• Thai
• Turkish
• Vietnamese

{{Div col end}}

Yahoo Image Search Results in 24 languages

• English
• Spanish
• Turkish
• Tagalog
• Arabic
• Swedish
• Vietnamese
• Malay
• Chinese, Traditional Chinese and Simplified Chinese
• Other languages

Yahoo Search indexed and cached the common HTML page formats, as well as several of the more popular file-types, such as PDF, Excel spreadsheets, PowerPoint presentations, Word documents, RSS/XML and plain text files. For some of these supported file-types, Yahoo! Search provided cached links on their search results allowing for viewing of these file-types in standard HTML. Using the Advanced Search interface or Preferences settings, Yahoo Search allowed the customization of search results and enabling of certain settings such as: SafeSearch, Language Selection, Number of results, Domain restrictions, etc.{{Cite web|url=https://search.yahoo.com/web/advanced?ei=UTF-8|title=Yahoo Advanced Web Search|website=search.yahoo.com}} For a Basic and starter guide to Yahoo Search, they also provided a Search Basics tutorial.{{Cite web|url=https://help.yahoo.com/kb/search-for-desktop|archiveurl=https://web.archive.org/web/20071002171751/http://help.yahoo.com/l/us/yahoo/search/basics/|url-status=dead|title=Help for Yahoo Search|archivedate=October 2, 2007|website=help.yahoo.com}} In 2005, Yahoo began to provide links to previous versions of pages archived on the Wayback Machine.[http://blog.searchenginewatch.com/050918-143500 Yahoo Cache Now Offers Direct Links to Wayback Machine] {{Webarchive|url=https://web.archive.org/web/20110501121717/http://blog.searchenginewatch.com/050918-143500 |date=May 1, 2011 }} Search Engine Watch, September 18, 2005 In the first week of May 2008, Yahoo launched a new search paradigm called Yahoo Glue.{{Cite web |last=Hopkins |first=Mark |date=November 13, 2008 |title=Yahoo! Glue Launches in America |url=http://mashable.com/category/yahoo-glue/ |access-date=February 21, 2015 |website=Mashable.com}}{{Cite web|date=May 9, 2008|title=Yahoo tries Glue in India|url=http://www.theguardian.com/technology/blog/2008/may/09/yahootriesglueinindia|access-date=2021-11-20|website=The Guardian|language=en}}

Yahoo! Search was criticized in 2020 for favoring websites owned by Yahoo!'s then-parent company, Verizon Media, in its search results.{{Cite web |date=March 6, 2020 |title=Yahoo!, AOL, OneSearch results biased in favor of parent company Verizon Media's websites |url=https://www.ctrl.blog/entry/verizon-media-search.html |website=Ctrl blog}}

On June 20, 2007, Yahoo introduced a selection-based search feature called Yahoo Shortcuts. When activated this selection-based search feature enabled users to invoke search using only their mouse and receive search suggestions in floating windows while remaining on Yahoo properties such as Yahoo Mail. This feature was only active on Yahoo web pages or pages within the Yahoo Publisher Network. Yahoo Shortcuts required the content-owner to modify the underlying HTML of his or her webpage to call out the specific keywords to be enhanced. The technology for context-aware selection-based search on Yahoo pages was first developed by Reiner Kraft.{{Cite web |title=Yahoo shortcuts |url=http://www.digital-fraction.com/yahoo-shortcuts/ |access-date=October 4, 2015 |archive-date=October 5, 2015 |archive-url=https://web.archive.org/web/20151005080703/http://www.digital-fraction.com/yahoo-shortcuts/ |url-status=dead }}

File:SearchScan.png

On May 11, 2008, Yahoo introduced SearchScan. If enabled this add-on/feature enhanced Yahoo Search by automatically alerting users of viruses, spyware and spam websites.{{Cite web |title=Yahoo SearchScan information page |url=http://tools.search.yahoo.com/newsearch/searchscan |url-status=dead |archive-url=https://web.archive.org/web/20121019090729/http://tools.search.yahoo.com/newsearch/searchscan |archive-date=October 19, 2012 |access-date=November 10, 2012 |publisher=Tools.search.yahoo.com}}

Yahoo Search provided the ability to search across numerous vertical properties outside just the Web at large. These included Images, Videos, Local, Shopping, Yahoo! Answers, Audio, Directory, Jobs, News, Mobile, Travel and various other services as listed on their About Yahoo Search page.

OneSearch

Yahoo introduced its Internet search system, called OneSearch,{{cite web |title=Yahoo! oneSearch |url=https://winners.webbyawards.com/2008/apps-and-software/mobile-apps-categories-handheld-devices/listings-updates/153309/yahoo-onesearch |website=The Webby Awards |access-date=September 6, 2023 |language=en |date=2008}} for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.{{cite web |last1=Yi |first1=Jeonghee |last2=Maghoul |first2=Farzin |last3=Pedersen |first3=Jan |title=Deciphering mobile search patterns: a study of Yahoo! mobile search queries |date=April 21, 2008 |pages=257–266 |doi=10.1145/1367497.1367533 |s2cid=1377876 |url=https://www.researchgate.net/publication/221023749 |access-date=September 6, 2023}}

The results of a Web search are listed on a single page and are prioritized into categories.{{cite web |title=Yahoo Gets Ahead of Google in the Mobile Search Market |url=http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html |archive-url=https://web.archive.org/web/20071224203041/http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html |archive-date=December 24, 2007 |date=February 21, 2008}}

As of 2012, Yahoo used Novarra's mobile content transcoding service for OneSearch.{{cite news |title= Novarra to transcode for Yahoo!'s oneSearch |url= http://www.rcrwireless.com/article/20070724/sub/novarra-to-transcode-for-yahoos-onesearch/ |work=RCR Wireless US |access-date=July 22, 2012 |author=Gibbs, Colin |date=July 24, 2007}}

OneSearch

On January 14, 2020, Verizon announced the launch of its privacy-focused search engine OneSearch.{{cite web|date=January 14, 2020|title=Verizon Media Launches Privacy-Focused Search Engine, OneSearch|url=https://www.verizonmedia.com/press/2020/01/14/verizon-media-launches-privacy-focused-search-engine-onesearch|access-date=January 10, 2021|website=Verizon Media}}{{Cite news|last=Lyons|first=Kim|date=January 14, 2020|title=Yahoo parent Verizon promises it won't track you with OneSearch, its new privacy-focused search engine|work=The Verge|url=https://www.theverge.com/2020/1/14/21065640/verizon-onesearch-privacy-tracking-yahoo-breach-hack|access-date=January 10, 2020}}{{cite web |title=OneSearch vs. Yahoo Search Comparison |url=https://sourceforge.net/software/compare/OneSearch-vs-Yahoo-Search/ |website=sourceforge.net |access-date=September 6, 2023}}

OneSearch was criticized for favoring websites owned by Yahoo!'s then-parent company, Verizon Media, in its search results.

"EFF Privacy Badger (a browser extension that detects cookies) discovered a tracker connected to Yahoo’s image search engine...Verizon owns Yahoo... OneSearch actually pulls all of its search results from Microsoft’s Bing search engine. "{{cite web |last1=Gelinas |first1=James |title=Does Verizon OneSearch actually protect your privacy? |url=https://www.komando.com/security-privacy/new-private-search-engine/701992/ |website=Komando.com |access-date=September 6, 2023 |date=January 18, 2020}}{{cite web |title=Is Yahoo's New 'OneSearch' Engine Good for Privacy? |url=https://lifehacker.com/is-yahoos-new-onesearch-engine-good-for-privacy-1841042875 |website=Lifehacker |access-date=September 6, 2023 |language=en |date=January 16, 2020}}

Verizon was fined $1.3 million for using super cookie trackers.{{cite news |last1=Lyons |first1=Kim |title=Verizon's new OneSearch search engine promises privacy, unlike nearly every other Verizon product |url=https://www.theverge.com/2020/1/14/21065640/verizon-onesearch-privacy-tracking-yahoo-breach-hack |access-date=September 6, 2023 |work=The Verge |date=January 14, 2020}}

www.onesearch.com is excluded from the Wayback Machine.[https://web.archive.org/web/*/www.onesearch.com Unknown][https://web.archive.org/web/*/https://www.onesearch.com Unknown]

• onesearch.wesleyan.edu{{cite web |last1=Hobbs |first1=Kendall |title=LibGuides: OneSearch: OneSearch Overview |url=https://libguides.wesleyan.edu/onesearch |website=libguides.wesleyan.edu |access-date=September 6, 2023 |language=en}}
• onesearch.library.utoronto.ca
• onesearch.slq.qld.gov.au
• onesearch.library.uwa.edu.au
• onesearch.library.northeastern.edu
• onesearch.lancaster-university.uk
• onesearch.id
• onesearch.cuny.edu
• onesearch.library.nd.edu
• onesearch.fitnyc.edu
• onesearch.library.wwu.edu

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