Yeh Ishq Samajh Na Aaye
{{Short description|2022 Pakistani television series}}
{{Use dmy dates|date=February 2022}}
{{Use Pakistani English|date=February 2022}}
{{Infobox television
| native_name = یہ عشق سمجھ نہ آئے
| image = Yeh Ishq Samajh Na Aaye.jpeg
| caption = Title screen
| alt_name =
| genre = {{ubl|Romance|Thriller}}
| creator = Aur Life
| based_on =
| developer =
| writer = Mounam Majeed
| screenplay =
| story =
| director = Jasim Abbas
| creative_director =
| starring = {{ubl|Mikaal Zulfiqar|Zarnish Khan|Shehroz Sabzwari}}
| narrated =
| theme_music_composer =
| opentheme =
| endtheme =
| composer =
| country = Pakistan
| language = Urdu
| num_episodes = 28
| executive_producer = Ali Shahroz
| location = Islamabad, Pakistan
| cinematography =
| editor =
| camera = Multi-camera setup
| runtime =
| producer =
| company = Studio Vision Films
| budget =
| network = Aur Life (HD)
| first_aired = {{Start date|2022|02|20|df=y}}
| last_aired = {{end date|2022|10|23}}
| image_alt =
| num_seasons =
| list_episodes =
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}}
Yeh Ishq Samajh Na Aaye is a Pakistani drama television series, directed by Jasim Abbas. It features Mikaal Zulfiqar, Zarnish Khan, Sharoze Sabzwari and Syeda Tuba Anwar in lead roles.{{Cite web|url=https://dailytimes.com.pk/876999/the-teaser-for-ye-ishq-samajh-na-aaye-is-out/|title=The teaser for ‘Ye Ishq Samajh Na Aaye’ is out|date=2022-01-30|website=Daily Times}}{{Cite web|url=https://www.divaonline.com.pk/prime-step-forward-in-pakistan-drama-industry-yeh-ishq-samajh-na-aye/|title=Prime Step Forward in Pakistan Industry "Yeh Ishq Samajh Na Aaye"|date=2022-02-19|website=DIVA Online}}{{cite web|url=https://www.bolnews.com/entertainment/2021/11/shahroz-sabzwari-tuba-aamir-is-all-set-to-work-as-an-on-screen-couple/|title=Shahroz Sabzwari & Tuba Aamir is all set to work as an on-screen- couple|website=BOL News}}
Cast
- Mikaal Zulfiqar as Hassan
- Zarnish Khan as Rida Hassan
- Shehroz Sabzwari as Shahaan
- Syeda Tuba Anwar as Nimra{{cite web|url=https://magtheweekly.com/detail/13760-syeda-tuba-anwar-to-play-the-lead-opposite-shahroz-sabzwari-in-yeh-ishq-samajh-na-aye|title=Syeda Tuba Anwar to play the lead opposite Shahroz Sabzwari in 'Yeh Ishq Samajh Na Aye'|website=MagTheWeekly|date=2021-11-13}}
- Saleem Sheikh as Jan Muhammad
- Waseem Tirmazi as Fahad
Production
=Casting=
In 2021, Zulfiqar revealed working in a project along with Zarnish Khan. Set in Islamabad, the serial revealed to be produced by "Studio Vision Films" and directed by Jasim Abbas. It marks second collaboration of Abbas with the same production house after Ahl-e-Wafa. The serial marks second appearance of Zulfiqar and Khan together after De Ijazat. Shahroze and Tuba also revealed to be part of the project.{{Cite web|url=https://reviewit.pk/fans-are-not-happy-with-shahroz-sabzwari-syeda-tuba-aamirs-pairing/|title=Fans Are Not Happy With Shahroz Sabzwari & Syeda Tuba Aamir’s Pairing|date=2021-11-03|website=Reviewit}}
=Released=
Initially, "Yeh Ishq Samajh Na Aaye" was speculated to be released on ARY Digital, However, later it was revealed that it will air on new channel "[https://www.youtube.com/@aurLifeOfficial Aur Life]"{{Cite web |title=HOME - aurLife HD |url=https://aurlife.tv/ |access-date=2022-10-15 |language=en-US}} on its launch. The teasers of the drama released in January 2022.{{Cite web|url=https://dailytimes.com.pk/876999/the-teaser-for-ye-ishq-samajh-na-aaye-is-out/|title=The teaser for ‘Ye Ishq Samajh Na Aaye’ is out|date=2022-01-29|website=DailyTimes}} It premiered on February 20, 2022, airing weekly episodes on Sunday at prime time i.e., 8:00 PM.{{Cite web|url=https://images.dawn.com/news/1189376/the-teaser-for-mikaal-zulfiqar-zarnish-khan-and-shahroz-sabzwaris-ye-ishq-samajh-na-aaye-is-out|title=The teaser for Mikaal Zulfiqar, Zarnish Khan and Shahroz Sabzwari's Ye Ishq Samajh Na Aaye is out|date=2022-01-29|website=Images Dawn}}