Yellow (clothing)

{{Short description|Bangladesh-based fashion brand}}

{{Use dmy dates|date=November 2019}}

{{Infobox company

|name = YELLOW

|logo = Logo of Yellow.svg

|logo_size = 150px

|type = Private

|genre =

|founded = {{Start date and age|2004}}

|founder = Salman F Rahman

|location = Beximco Industrial Park, Dhaka, Bangladesh

|key_people = Salman F Rahman

|area_served =

|industry = Apparel/Clothing/Fashion

|products = Men's, women's, children's apparel & accessories

|services =

|revenue =

|operating_income =

|net_income =

|num_employees =

|parent = Beximco

|divisions =

|subsid =

|owner =

|slogan =

|homepage = {{URL|yellowclothing.net}}

|dissolved =

|footnotes =

}}

Yellow is a Bangladesh-based fashion brand and clothing retailer owned by Beximco.{{cite news |last=Islam |first=Monica |date=1 July 2014 |title=Launch of Beximco Luxury Lawn Collection |url=https://www.thedailystar.net/launch-of-beximco-luxury-lawn-collection-31076 |work=The Daily Star |access-date=21 November 2014}} Its corporate headquarters is located at Beximco Industrial Park, Dhaka, Bangladesh.{{cite news |title=Beximco blazes the fashion trail at home with YELLOW outlets |url=http://bdnews24.com/business/2005/12/18/beximco-blazes-the-fashion-trail-at-home-with-yellow-outlets |work=bdnews24 |date=18 December 2005 |access-date=21 November 2014}} The largest of the Yellow stores are located in Bashundhara City Shopping Complex, Sanmar Ocean City Chittagong and Jamuna Future Park with other outlets at Banani, Gulshan, Dhanmondi, Mohammadpur, Mirpur, Uttara, Bailey Road, Wari and Maghbazar. There are several stores located in Pakistan.{{cite web |title=Beximco Textile opens fashion outlet 'Yellow' in Pakistan |url=http://www.beximco.org/news-details.php?id=23 |website=Beximco |access-date=21 November 2014}}{{cite news |title=Beximco Textiles opens fashion outlet 'Yellow' in Pakistan |url=http://bdnews24.com/bangladesh/2005/10/22/beximco-textiles-opens-fashion-outlet-yellow-in-pakistan |work=bdnews24 |date=22 October 2005 |access-date=21 November 2014}}{{cite web |title=Beximco Textiles' Yellow outlet opens in Karachi |url=http://worldtradereview.com/news.asp?pType=N&iType=A&iID=119&siD=7&nID=23932 |access-date=21 November 2014}} In 2014, Beximco announced the opening of new outlets in Dubai, Toronto, and New York City.

Sponsorship in sports

Beximco Luxury Lawn

Beximco Luxury Lawn was launched in 2014 by Beximco, dedicated only to Women's clothing.{{cite news |title=Beximco launches gorgeous and trendy lawn collection for women |url=http://trends.newagebd.net/795/beximco-launches-gorgeous-and-trendy-lawn-collection-for-women/ |work=Trends |location=Dhaka |publisher=New Age |archive-url=https://web.archive.org/web/20140716042916/http://trends.newagebd.net/795/beximco-launches-gorgeous-and-trendy-lawn-collection-for-women/ |archive-date=16 July 2014}} Dubai will be the first overseas outlet to get the clothing line.

International Collaborations

Yellow has announced multiple collaborations with international brands like Marvel, Disney and Star Wars.{{cite web |title=Yellow brings Marvel, Disney, and Star Wars merchandise to Bangladesh |url=https://www.thedailystar.net/lifestyle/news/yellow-brings-marvel-disney-and-star-wars-merchandise-bangladesh-3139301 |access-date=10 October 2022}} It is the first Bangladeshi fashion brand to do such collaboration. Yellow has also collaborated with the Japanese trading company ITOCHU, introducing the backpack brand 'Outdoor Products' to the Bangladeshi market.{{cite web |title=YELLOW introduces backpack brand 'Outdoor Products' to Bangladeshi market |url=https://en.prothomalo.com/corporate/local/872tl96tor |access-date=24 September 2023}}

Expansion

In 2014, Beximco announced the opening of 102 Outlets in Bangladesh and several in Dubai, New York City, and Toronto in early 2015 and Seoul in mid-2015.{{cite news |title=Gorgeous, trendy lawn collection for women |url=http://thedailynewnation.com/news/18187/gorgeous-trendy-lawn-collection-for-women.html |work=The New Nation |date=11 July 2014}}

References

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