Yellow Tail (wine)

In 1957, the Casella family, headed by Filippo Casella and his wife Maria, emigrated from Sicily to Australia.{{Cite web|url=https://www.yellowtailwine.com/us/our-story/|title=[yellow tail] wines – US – Great Australian wine|website=Yellow Tail wines US website |language=en|access-date=2019-07-28}}{{Cite web|url=https://www.casellafamilybrands.com/Our-History|title=Casella Family Brands – Our History|website=www.casellafamilybrands.com|access-date=2019-07-28}}

Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. The Yellow Tail brand was developed in 2000 and was originally produced for the export market. It became the number one imported wine to the United States in 2011.{{Cite web|url=https://vinepair.com/articles/top-wine-import-riunite-yellow-tail/|title=America's Top Imported Wines Over the Last 30 Years (Chart)|date=2019-02-11|website=VinePair|language=en-US|access-date=2019-07-28}}

The namesake of the brand, Yellow Tail, is the yellow-footed rock wallaby (Petrogale xanthopus), a relative of kangaroos.

The vineyard produces approximately three percent of all wine and is around {{convert|540|acre|ha}},{{cite web|title=Who's Behind the Roo|url=http://www.discoveryellowtail.com/our-tale.php|work=Yellowtail}} {{Citation needed|reason=information not (no longer?) listed on website|date=August 2023}} located in the Riverina, Griffith, New South Wales, Australia.

Approximately a third of the grapes that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label colour. In addition to sparkling wines, Yellow Tail makes varietal wine from the following grape varieties: Moscato, Riesling, Sémillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, Grenache, Shiraz and Cabernet sauvignon in addition to some blended wine and rosé.

Each wine has different label colours; for example, the merlot label is Orange, the Shiraz has a yellow label, etc.{{cite news|title=Yellow Tail gets colourful|url=http://www.bandt.com.au/breaking-campaigns/yellow-tail-gets-colourful|date=8 October 2013}}

In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year.{{Cite web|url=https://vinepair.com/wine-blog/how-yellow-tail-gave-america-australian-wine/|title=The Yellow Tail Story: How Two Families Turned Australia Into America's Biggest Wine Brand|last=Teeter|first=words: Adam|date=2015-03-10|website=VinePair|language=en-US|access-date=2019-07-28}} In 2005, Yellow Tail sold more wine in the U.S. than all French producers combined.{{Cite web |title=[Yellow Tail] Tales |last=Veseth |first=Mike |work=The Wine Economist |date=26 February 2008 |url= https://wineeconomist.com/2008/02/26/the-yellow-tail-tale/}}

Yellow Tail has enjoyed market success in the United Kingdom, which, in 2000, began importing more wine from Australia than from France for the first time in history.{{citation needed |date=September 2023 |reason=I do not see any discussion of the United Kingdom or the year 2000 in the Wine Economist article. Anyhow, 'wine from Australia' does not imply the Yellow Tail brand. }}

Various local shops around Birmingham, England were found to be selling fraudulent Yellow Tail in 2021, following complaints by a buyer.{{Cite news |title=Wine crime is soaring but a new generation of tech savvy detectives is on the case |last=Cumming |first=Ed |newspaper=The Observer |date=27 February 2022 |url= https://www.theguardian.com/food/2022/feb/27/wine-crime-is-soaring-but-a-new-generation-of-tech-savvy-detectives-is-on-the-case}}

{{portal||Australia|Wine}}

• Australian wine

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• Bieler, Kristen Wolf, Wisconsin Beverage Guide (March, 2006). [http://www.bevnetwork.com/monthly_issue_article.asp?ID=152 "Behind the [Yellow Tail] phenomenon: How it happened and what's next?"]{{dead link |date=September 2023}}
• Kim, Chan W.; Mauborgne, Renee, Harvard Business School Press (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32

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• {{Official website}}
• [https://shop.yellowtailwine.com/ Official Online Store]

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Category:Australian brands

Category:Australian wine

Category:Wine brands

Category:Riverina